Happy Hallowe’en folks – have a great evening and make sure to take a healthy mix of candy and beer! (Except for the kids – maybe just candy for these little guys…)
Monthly Archives: October 2009
Do Good, Look Good
As you may know, I’m part of the 12for12k social media-led charity initiative that supports a different charity each month throughout 2009.
October’s chosen charity is Musicians on Call, an amazing group of folks that take the healing power of music to bed-ridden hospital patients. They currently operate in four cities across the U.S. and amazingly [...]
You Don’t Say…
Pop quiz. How many of these phrases do you recognize?
- It’s all about the dialogue.
- You have to fish where the fish are.
- You have to engage.
- You can’t measure the ROI of social media.
- Look at Zappos / Dell / Best Buy / Jetblue / Comcast as examples of how to do it right.
- [...]
Mapping Your Way Through Social Media
One of the key takeaways that you’ll hear most in social media is that you have to listen. You have to listen to what your audience is saying; you have to listen to what your customers are saying; you have to listen to what your competitors are saying; and you have to listen to what [...]
And the Winner Is…
A couple of weeks back I ran a “mini contest”, if you like, to celebrate this blog’s first full year. The gist was as follows – up for grabs was the Headway premium WordPress theme (used on this very blog) as well as a copy of Trust Agents and Six Pixels of Separation. All you [...]
Have Your Say
So there are a few new changes/tweaks/additions (delete where applicable) coming to this blog soon, and I’d love your help to decide on how it pans out. After all, you guys are the real stars around here – I just offer somewhere to hang.
The first change I’m thinking about is the design. I’m tempted to [...]
Instant Coffee
Instant coffee is fast. Instant coffee offers the quick solution you need at that time. Instant coffee keeps you satisfied until you can get to the gourmet roast or Colombian dark coffee from your favourite bean.
As customers, we love full bean flavour but we don’t always need that – sometimes all we need to keep us happy is some instant coffee.
How’s your [...]
All You Need is the Story
Creatives are often looking for the biggest bang for the buck.
Marketing; PR; advertising; a lot of the time these disciplines share the same questions – what cool way can we get our product in front of someone? How much budget can we allocate to this product launch? What celebrity can we get to promote us? [...]
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All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License.
