Happy Hallowe’en folks – have a great evening and make sure to take a healthy mix of candy and beer! (Except for the kids – maybe just candy for these little guys…)
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As you may know, I’m part of the 12for12k social media-led charity initiative that supports a different charity each month throughout 2009.
October’s chosen charity is Musicians on Call, an amazing group of folks that take the healing power of music to bed-ridden hospital patients. They currently operate in four cities across the U.S. and amazingly [...]
Pop quiz. How many of these phrases do you recognize?
- It’s all about the dialogue.
- You have to fish where the fish are.
- You have to engage.
- You can’t measure the ROI of social media.
- Look at Zappos / Dell / Best Buy / Jetblue / Comcast as examples of how to do it right.
- [...]
One of the key takeaways that you’ll hear most in social media is that you have to listen. You have to listen to what your audience is saying; you have to listen to what your customers are saying; you have to listen to what your competitors are saying; and you have to listen to what [...]
A couple of weeks back I ran a “mini contest”, if you like, to celebrate this blog’s first full year. The gist was as follows – up for grabs was the Headway premium WordPress theme (used on this very blog) as well as a copy of Trust Agents and Six Pixels of Separation. All you [...]
