Your voicemail is permanently on (or your secretary is diverting calls). Your office is a no-go area except to the limited few. Your cell phone has dedicated ringtones so only three people get through (and they’re all “Yes” people).
You’re permanently in meetings that you’ve arranged that don’t need to happen – the earth won’t fall away if you miss one of them. Simply put, you’re so busy that your life is one big “Do Not Disturb” sign.
Your competitors, on the other hand, like to be disturbed. They like new ideas from the many. They like phone calls; emails; faxes. They like meetings that only happen when… well, when something happens or needs to.
In short, your competitors are busy being disturbed by customers. Isn’t it about time you unlocked some doors?
- Note: This post originally appeared on my Posterous account. I’m still experimenting there and may remain using it, or move all posts here. In the meantime, I’ll be sharing the odd one here with you.
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