Reinventing the Wheel
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James Dyson looked at the vacuum cleaner and gave people a different way to do things – no bags. Simple.
EasyJet looked at international flights and gave people a different way to fly – no thrills affordability. Simple.
Sony looked at video games and gave people a different way to view gamers – cool mass appeal chic. Simple.
We don’t always have to build something brand new. We don’t always have to spend millions on research when the audience is already there. We don’t always have to create from scratch.
Sometimes just reinventing the wheel is more than enough.
- Note: This post originally appeared on my Posterous account. I’m still experimenting there and may remain using it, or move all posts here. In the meantime, I’ll be sharing the odd one here with you.
We don't have to create the problems, there are tons of them waiting to be solved. — the thought just came in right after reading your post.^^ Creation is good, but improvement is equally important. I like the idea of reinventing the wheel, another example is reconstruct your old posts and make them current again. Sometimes innovation is what we need for extraordinary.
@wchingya
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