Comments on: Who Owns Social Media? No-one Does

By: Michael Schechter

Michael Schechter — Sat, 24 Oct 2009 04:15:50 +0000

Totally agree with everything you are saying, but I think Rachel makes an essential point that while everyone needs to be involved and have ownership. Someone or a small team to coordinate the efforts.

The other problem is smaller organizations where those departments don't even want to be a part of the SM efforts, none the less own it.

By: MSchechter

MSchechter — Fri, 23 Oct 2009 23:15:51 +0000

RE: @DannyBrown Totally agree with everything you are saying, but I think Rachel makes an essential point that while e… http://disq.us/29yyk

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By: pnv123

pnv123 — Fri, 23 Oct 2009 22:38:27 +0000

RT @Jeffhurt: Who Owns Social Media? No-one Does by @dannybrown http://ow.ly/wbdv [So true!] & probably a good thing!

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By: Mandy_Vavrinak

Mandy_Vavrinak — Fri, 23 Oct 2009 20:19:57 +0000

Who Owns Social Media? No-one Does http://tinyurl.com/ykj9le4 (@dannybrown nails it)

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By: killer_bunnie

killer_bunnie — Fri, 23 Oct 2009 18:07:51 +0000

RT @JeffHurt Who Owns Social Media? No-one Does by @dannybrown http://ow.ly/wbdv [So true!]

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By: Jeffhurt

Jeffhurt — Fri, 23 Oct 2009 18:05:46 +0000

Who Owns Social Media? No-one Does by @dannybrown http://ow.ly/wbdv [So true!]

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By: johnhaydon

johnhaydon — Wed, 21 Oct 2009 23:03:22 +0000

Got it.

By: MsBettyEaton

MsBettyEaton — Wed, 21 Oct 2009 22:14:53 +0000

Who Owns Social Media? No-one Does http://bit.ly/1B9fkF

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By: Rachel Levy

Rachel Levy — Wed, 21 Oct 2009 22:13:37 +0000

Possibly. It will depend on how the company is run. When I worked at Kraft,
Sales and Customer Service basically had a dotted line into Marketing, as
Marketing was considered the brand owner. Not every company is like that
though.

By: Danny Brown

Danny Brown — Wed, 21 Oct 2009 22:03:58 +0000

Definitely John, and that's one of the first things to make sure you get right – be a people strategist company first and foremost and then start from there.