Danny Brown: All You Need is the Story http://bit.ly/NxDjG

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Danny Brown: All You Need is the Story http://bit.ly/NxDjG

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More from @DannyBrown one of my favorite storytellers. http://bit.ly/4xD2aq

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RT @DannyBrown All You Need is the Story http://bit.ly/21CsJL

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RT @DannyBrown All You Need is the Story http://bit.ly/21CsJL

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Correct, and I should have made that clearer when talking about the hospital.

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RT @DannyBrown All You Need is the Story http://bit.ly/21CsJL

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RT @DannyBrown All You Need is the Story http://bit.ly/21CsJL

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All You Need is the Story http://bit.ly/Zt14m

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All You Need is the Story http://bit.ly/47ScYe (thanks @dannybrown for this phenomenal video)

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All You Need is the Story http://bit.ly/47ScYe (thanks @dannybrown for this phenomenal video)

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Inspiring video about beating cancer: http://bit.ly/l6wHv

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Good point, Danny. That video was simple, to the point and had great impact. It's rare, though, to find ordinary business things (things that we are trying to sell) that can have that kind of genuine emotional appeal. And of course, if you try to generate some form of insincere 'emotionality' you will be called out. Interesting dilemma but for those with a real simple and powerful story to tell I always feel that less is more. People will get it if it's genuine. Thanks.

RT @tweetmeme All You Need is the Story http://retwt.me/1fRF6

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Danny,

Good morning!

As I was watching this video, I was like, “Hey!!! Wait a second! They're using music in addition to the story to increase the emotional impact.” Then I turned the volume off and watched again. Different impact, but just as powerful.

Thanks,

John

RT @JonAston All You Need is the Story http://bit.ly/47ScYe (via @dhutson RT @dannybrown)

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With your suggestion, I turned my volume down and watched without sound. I don't know what the commercial is with sound because I didn't play it again.

So, let's talk about stories. I used to be a freelance newspaper reporter. It was my job not to find stories but to report them. I believe stories exist everywhere. Every person will talk to you if you ask them, but you have to ask. You don't NEED the story, Danny. You need the ganas to ask for it.

This commercial works because the company approached its customers and stakeholders and asked if they'd be part of a commercial. I don't know if the participants were paid; nor do I care. The hospital didn't write the story; scriptwriters wrote the story. I'm more curious if the signs people held up were words they wrote or words provided to them; if the former, there's the story, if the latter, the story is less genuine and more artificial but no less real.

Stories do not have to be creative, Danny. The best stories have zero creativity. The best stories are responses to the question, “So… what's up?”

Give people hope, Pamela, and that's often the only story you need. Period. The fact that it's something that we can all relate to, as you mention, is the deal closer.

And I think that's where the real strength in the story comes from, John. It's like playing a full-band version of a song, and then just the acoustic one – if the song still stands with just six strings, it's a keeper. Much like a good story.

I guess it depends on your take, Ari. You're rightly sharing that you reported on stories, and that sometimes all that's needed is the cohones to ask. Yet others are freely sharing their stories all the time – blogs, media shows on local cable, newsletters to stakeholders.

While scriptwriters and make-up artists, etc, are needed to join everything together, it wasn't the scriptwriters that wrote this story. It was the hospital, and the patients, and the staff, and the carers, and the families.

And I agree that the best stories don't need creativity – which is perfectly shown in this ad. Surviving, and helping others to survive, is the most basic story around – we all want to be part of it.

Correct, and I should have made that clearer when talking about the hospital.

Great post, Danny.

To paraphrase Marshall McLuhan, “The Message IS the message”.

Iggy

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@joetalcott The message IS the message RT @DannyBrown All You Need is the Story http://bit.ly/21CsJL

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@joetalcott The message IS the message RT @DannyBrown All You Need is the Story http://bit.ly/21CsJL

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RT @tweetmeme All You Need is the Story http://retwt.me/1fRF6

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Creatives often look for the biggest bang for the buck but sometimes all you need is the story not FX. RT @DannyBrown http://bit.ly/21CsJL

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Creatives often look for the biggest bang for the buck but sometimes all you need is the story not FX. RT @DannyBrown http://bit.ly/21CsJL

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Danny:

Wow, we had similar trains of thoughts on the same days. Who knew?

Here are four of my reasons people should use stories and storytelling to connect with others.

1. Stories are universal, crossing age, culture and language barriers.
2. Stories help people understand concepts, more than logic and analysis.
3. Stories help define our identity and connect us with each other.
4. Stories build and preserve community, creating emotional connections and shared purpose.

BTW, a couple years ago, I was asked to be part of a video for someone retiring at my work. All 70+ employees were going to give a brief story about this person. I chose a similar method to this commercial. I brought in a boom box, my own music and had hand printed several sentences on legal size white paper for my video recording. Just like this video, I held up my memories of the retiree. When it was played at her retirment party, without saying a word, it moved the audience and had a profound impact.

A little creativity, a flip camera, a boom box and music can go along way today at inspiring people. Especially if you hook them with a story.

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Danny:

Wow, we had similar trains of thoughts on the same days. Who knew?

Here are four of my reasons people should use stories and storytelling to connect with others.

1. Stories are universal, crossing age, culture and language barriers.
2. Stories help people understand concepts, more than logic and analysis.
3. Stories help define our identity and connect us with each other.
4. Stories build and preserve community, creating emotional connections and shared purpose.

BTW, a couple years ago, I was asked to be part of a video for someone retiring at my work. All 70+ employees were going to give a brief story about this person. I chose a similar method to this commercial. I brought in a boom box, my own music and had hand printed several sentences on legal size white paper for my video recording. Just like this video, I held up my memories of the retiree. When it was played at her retirment party, without saying a word, it moved the audience and had a profound impact.

A little creativity, a flip camera, a boom box and music can go along way today at inspiring people. Especially if you hook them with a story.

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