All You Need is the Story

Great marketing is not some over-hyped extravaganza http://bit.ly/3qm9vZ @dannybrown & great vid example that "All You Need isThe Story"
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Amen, Tessa, amen.

Amen, Tessa, amen.
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Amen, Tessa, amen.
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Amen, Tessa, amen.
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Keep your glitz, special effects, celebrities, etc. Give me a story that touches my emotions and a reason to believe and you've got me hook, line, and sinker. More marketers, PR people, and advertisers need to start stripping down their messages and going with the ones that give us the best dose of reality.Tessa CarrollVBP OutSourcingwww.vbpoutsourcing.com

Keep your glitz, special effects, celebrities, etc. Give me a story that touches my emotions and a reason to believe and you've got me hook, line, and sinker. More marketers, PR people, and advertisers need to start stripping down their messages and going with the ones that give us the best dose of reality.Tessa CarrollVBP OutSourcingwww.vbpoutsourcing.com

Keep your glitz, special effects, celebrities, etc. Give me a story that touches my emotions and a reason to believe and you've got me hook, line, and sinker. More marketers, PR people, and advertisers need to start stripping down their messages and going with the ones that give us the best dose of reality.

Tessa Carroll
VBP OutSourcing
www.vbpoutsourcing.com

It's a :60 that feels like a :30 = good job

It's a :60 that feels like a :30 = good job

It's a :60 that feels like a :30 = good job

Thanks for passing this along- touching corporate video/ad- RT @Suespaight All You Need is the Story http://bit.ly/47ScYe (thx @dannybrown)
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Thanks for passing this along- touching corporate video/ad- RT @Suespaight All You Need is the Story http://bit.ly/47ScYe (thx @dannybrown)
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Ha, sorry if it came across that way, Ed - definitely not the intent to "set you straight" :)I can see your point for the wider picture though, and it's definitely something that advertisers and agencies need to be aware of when creating a campaign. It's not always the best option to focus on local - sometimes you do have to grow outwards to really grow.

Ha, sorry if it came across that way, Ed - definitely not the intent to "set you straight" :)

I can see your point for the wider picture though, and it's definitely something that advertisers and agencies need to be aware of when creating a campaign. It's not always the best option to focus on local - sometimes you do have to grow outwards to really grow.

Danny, good point back. Wasn't familiar with the hospital and it's local presence. In that case makes a big difference. As a marketing/branding/creative guy, I guess I just get a little too critical :-) sometimes. Thanks for setting me straight.

Danny, good point back. Wasn't familiar with the hospital and it's local presence. In that case makes a big difference. As a marketing/branding/creative guy, I guess I just get a little too critical :-) sometimes. Thanks for setting me straight.

Good point. Will return later to re comment v

That's a fair point, Ed, though I'd guess that if it was a local hospital, it'd be a different story regarding the name (Princess Margaret is a very well-known hospital in Toronto and possibly Ontario). Locality and relevance to your area plays a huge part.

That's a fair point, Ed, though I'd guess that if it was a local hospital, it'd be a different story regarding the name (Princess Margaret is a very well-known hospital in Toronto and possibly Ontario). Locality and relevance to your area plays a huge part.

Your video sounds amazing, Jeff - do you have a link for it somewhere?You used a word that I think is key to any success - "connect". Doesn't matter the product, niche, reason or other - if you don't connect, you lose. Simple as.Cheers fella!

Your video sounds amazing, Jeff - do you have a link for it somewhere?

You used a word that I think is key to any success - "connect". Doesn't matter the product, niche, reason or other - if you don't connect, you lose. Simple as.

Cheers fella!

Bingo.

Every loves a great narrative, especially if it has drama and a happy ending.

Bingo.Every loves a great narrative, especially if it has drama and a happy ending.

Bingo.Every loves a great narrative, especially if it has drama and a happy ending.

Late to the party here. Agree with sometimes all you need is story. But at same time, this one's too easy. We are all touched by, fearful of, and emotional when it comes to cancer. So cancer is an easy one to be straight forward with when the message is one of optimism and hope. So yes, it works here. Though the message is more about cancer and survival than about the hospital. I watched this 10 seconds ago. I remember that cancer can be taken head on. But honestly, I've already forgotten the name of the hospital.

Late to the party here. Agree with sometimes all you need is story. But at same time, this one's too easy. We are all touched by, fearful of, and emotional when it comes to cancer. So cancer is an easy one to be straight forward with when the message is one of optimism and hope. So yes, it works here. Though the message is more about cancer and survival than about the hospital. I watched this 10 seconds ago. I remember that cancer can be taken head on. But honestly, I've already forgotten the name of the hospital.

Late to the party here. Agree with sometimes all you need is story. But at same time, this one's too easy. We are all touched by, fearful of, and emotional when it comes to cancer. So cancer is an easy one to be straight forward with when the message is one of optimism and hope. So yes, it works here. Though the message is more about cancer and survival than about the hospital. I watched this 10 seconds ago. I remember that cancer can be taken head on. But honestly, I've already forgotten the name of the hospital.

Bingo.

Every loves a great narrative, especially if it has drama and a happy ending.
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Bingo.

Every loves a great narrative, especially if it has drama and a happy ending.
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Bingo.

Every loves a great narrative, especially if it has drama and a happy ending.
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All You Need is the Story http://tinyurl.com/yz6r2s6 (how can you tell yours?)
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All You Need is the Story http://tinyurl.com/yz6r2s6 (how can you tell yours?)
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All You Need is the Story http://tinyurl.com/yz6r2s6 (how can you tell yours?)
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All you need is the story -- http://bit.ly/l6wHv
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All you need is the story -- http://bit.ly/l6wHv
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All you need is the story -- http://bit.ly/l6wHv
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Danny:Wow, we had similar trains of thoughts on the same days. Who knew? Here are four of my reasons people should use stories and storytelling to connect with others.1. Stories are universal, crossing age, culture and language barriers. 2. Stories help people understand concepts, more than logic and analysis. 3. Stories help define our identity and connect us with each other. 4. Stories build and preserve community, creating emotional connections and shared purpose. BTW, a couple years ago, I was asked to be part of a video for someone retiring at my work. All 70+ employees were going to give a brief story about this person. I chose a similar method to this commercial. I brought in a boom box, my own music and had hand printed several sentences on legal size white paper for my video recording. Just like this video, I held up my memories of the retiree. When it was played at her retirment party, without saying a word, it moved the audience and had a profound impact. A little creativity, a flip camera, a boom box and music can go along way today at inspiring people. Especially if you hook them with a story.

Danny:Wow, we had similar trains of thoughts on the same days. Who knew? Here are four of my reasons people should use stories and storytelling to connect with others.1. Stories are universal, crossing age, culture and language barriers. 2. Stories help people understand concepts, more than logic and analysis. 3. Stories help define our identity and connect us with each other. 4. Stories build and preserve community, creating emotional connections and shared purpose. BTW, a couple years ago, I was asked to be part of a video for someone retiring at my work. All 70+ employees were going to give a brief story about this person. I chose a similar method to this commercial. I brought in a boom box, my own music and had hand printed several sentences on legal size white paper for my video recording. Just like this video, I held up my memories of the retiree. When it was played at her retirment party, without saying a word, it moved the audience and had a profound impact. A little creativity, a flip camera, a boom box and music can go along way today at inspiring people. Especially if you hook them with a story.

Danny:

Wow, we had similar trains of thoughts on the same days. Who knew?

Here are four of my reasons people should use stories and storytelling to connect with others.

1. Stories are universal, crossing age, culture and language barriers.
2. Stories help people understand concepts, more than logic and analysis.
3. Stories help define our identity and connect us with each other.
4. Stories build and preserve community, creating emotional connections and shared purpose.

BTW, a couple years ago, I was asked to be part of a video for someone retiring at my work. All 70+ employees were going to give a brief story about this person. I chose a similar method to this commercial. I brought in a boom box, my own music and had hand printed several sentences on legal size white paper for my video recording. Just like this video, I held up my memories of the retiree. When it was played at her retirment party, without saying a word, it moved the audience and had a profound impact.

A little creativity, a flip camera, a boom box and music can go along way today at inspiring people. Especially if you hook them with a story.

makes me miss my grandmother. RT @sparkyfirepants All you need is the story. via @dannybrown http://is.gd/4xV3v
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makes me miss my grandmother. RT @sparkyfirepants All you need is the story. via @dannybrown http://is.gd/4xV3v
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All you need is the story. via @dannybrown http://is.gd/4xV3v
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