All You Need is the Story

Creatives are often looking for the biggest bang for the buck.

Marketing; PR; advertising; a lot of the time these disciplines share the same questions – what cool way can we get our product in front of someone? How much budget can we allocate to this product launch? What celebrity can we get to promote us? What lifestyle magazine can we get to write about us?

All valid points, all part of the process. And there have been many examples of truly creative campaigns over the years.

But sometimes, if you really want to drive home your message, you don’t need the special effects. You don’t need the dramatic smoke machines. You don’t need the mini Hollywood budgets.

All you need is the story.


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157 Responses to All You Need is the Story
  1. Promotional Products
    October 25, 2009 | 1:04 am

    Very well said, having a story that represents your brand is highly important to building loyalty. If customers can create a connection to your story it will give them a reason to partner with you and provide you with business.

  2. dhutson
    October 25, 2009 | 5:55 pm

    All You Need is the Story http://bit.ly/47ScYe (thanks @dannybrown for this phenomenal video)

  3. dhutson
    October 25, 2009 | 5:55 pm

    All You Need is the Story http://bit.ly/47ScYe (thanks @dannybrown for this phenomenal video)

  4. dhutson
    October 25, 2009 | 5:55 pm

    All You Need is the Story http://bit.ly/47ScYe (thanks @dannybrown for this phenomenal video)

  5. fischer510
    October 25, 2009 | 6:05 pm

    Thanks for passing this along- touching corporate video/ad- RT @Suespaight All You Need is the Story http://bit.ly/47ScYe (thx @dannybrown)

  6. fischer510
    October 25, 2009 | 6:05 pm

    Thanks for passing this along- touching corporate video/ad- RT @Suespaight All You Need is the Story http://bit.ly/47ScYe (thx @dannybrown)

  7. fischer510
    October 25, 2009 | 6:05 pm

    Thanks for passing this along- touching corporate video/ad- RT @Suespaight All You Need is the Story http://bit.ly/47ScYe (thx @dannybrown)

  8. Craig Gear
    October 25, 2009 | 10:52 pm

    It's a :60 that feels like a :30 = good job

  9. tessacarroll
    October 27, 2009 | 10:43 am

    Keep your glitz, special effects, celebrities, etc. Give me a story that touches my emotions and a reason to believe and you've got me hook, line, and sinker. More marketers, PR people, and advertisers need to start stripping down their messages and going with the ones that give us the best dose of reality.

    Tessa Carroll
    VBP OutSourcing
    http://www.vbpoutsourcing.com

  10. Danny Brown
    October 27, 2009 | 7:28 pm

    Amen, Tessa, amen.

  11. Danny Brown
    October 27, 2009 | 7:28 pm

    Amen, Tessa, amen.

  12. Danny Brown
    October 27, 2009 | 7:28 pm

    Amen, Tessa, amen.

  13. Danny Brown
    October 27, 2009 | 7:28 pm

    Amen, Tessa, amen.

  14. Soc3
    October 28, 2009 | 9:02 am

    Great marketing is not some over-hyped extravaganza http://bit.ly/3qm9vZ @dannybrown & great vid example that "All You Need isThe Story"

  15. Soc3
    October 28, 2009 | 9:02 am

    Great marketing is not some over-hyped extravaganza http://bit.ly/3qm9vZ @dannybrown & great vid example that "All You Need isThe Story"

  16. Soc3
    October 28, 2009 | 9:02 am

    Great marketing is not some over-hyped extravaganza http://bit.ly/3qm9vZ @dannybrown & great vid example that "All You Need isThe Story"

  17. lisat2
    October 28, 2009 | 9:09 am

    The compelling marketing power of a simple story in an emotionally-evoking video http://bit.ly/2wLURO (great stuff from @dannybrown)

  18. lisat2
    October 28, 2009 | 9:09 am

    The compelling marketing power of a simple story in an emotionally-evoking video http://bit.ly/2wLURO (great stuff from @dannybrown)

  19. lisat2
    October 28, 2009 | 9:09 am

    The compelling marketing power of a simple story in an emotionally-evoking video http://bit.ly/2wLURO (great stuff from @dannybrown)

  20. netSpray
    November 4, 2009 | 7:15 pm

    Nice Reminder from @DannyBrown all you need is … http://bit.ly/l6wHv #fb

  21. netSpray
    November 4, 2009 | 7:15 pm

    Nice Reminder from @DannyBrown all you need is … http://bit.ly/l6wHv #fb

  22. netSpray
    November 4, 2009 | 7:15 pm

    Nice Reminder from @DannyBrown all you need is … http://bit.ly/l6wHv #fb

  23. JDEbberly
    November 21, 2009 | 1:17 am

    All You Need is the Story, by @DannyBrown – http://bit.ly/5Ze8a6

  24. JDEbberly
    November 21, 2009 | 1:17 am

    All You Need is the Story, by @DannyBrown – http://bit.ly/5Ze8a6

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