Comments on: All You Need is the Story http://dannybrown.me/2009/10/21/all-you-need-is-the-story/ Thu, 15 Mar 2012 17:12:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Danny Brown http://dannybrown.me/2009/10/21/all-you-need-is-the-story/#comment-9807 Danny Brown Wed, 28 Oct 2009 00:28:20 +0000 http://dannybrown.me/?p=8571#comment-9807 Amen, Tessa, amen. Amen, Tessa, amen.

]]> By: tessacarroll http://dannybrown.me/2009/10/21/all-you-need-is-the-story/#comment-9806 tessacarroll Tue, 27 Oct 2009 15:43:25 +0000 http://dannybrown.me/?p=8571#comment-9806 Keep your glitz, special effects, celebrities, etc. Give me a story that touches my emotions and a reason to believe and you've got me hook, line, and sinker. More marketers, PR people, and advertisers need to start stripping down their messages and going with the ones that give us the best dose of reality.<br><br>Tessa Carroll<br>VBP OutSourcing<br><a href="http://www.vbpoutsourcing.com" rel="nofollow">www.vbpoutsourcing.com</a> Keep your glitz, special effects, celebrities, etc. Give me a story that touches my emotions and a reason to believe and you've got me hook, line, and sinker. More marketers, PR people, and advertisers need to start stripping down their messages and going with the ones that give us the best dose of reality.

Tessa Carroll
VBP OutSourcing
http://www.vbpoutsourcing.com

]]> By: Craig Gear http://dannybrown.me/2009/10/21/all-you-need-is-the-story/#comment-9802 Craig Gear Mon, 26 Oct 2009 03:52:36 +0000 http://dannybrown.me/?p=8571#comment-9802 It's a :60 that feels like a :30 = good job It's a :60 that feels like a :30 = good job

]]> By: Danny Brown http://dannybrown.me/2009/10/21/all-you-need-is-the-story/#comment-9783 Danny Brown Sat, 24 Oct 2009 15:04:18 +0000 http://dannybrown.me/?p=8571#comment-9783 Ha, sorry if it came across that way, Ed - definitely not the intent to "set you straight" :)<br><br>I can see your point for the wider picture though, and it's definitely something that advertisers and agencies need to be aware of when creating a campaign. It's not always the best option to focus on local - sometimes you do have to grow outwards to really grow. Ha, sorry if it came across that way, Ed – definitely not the intent to “set you straight” :)

I can see your point for the wider picture though, and it's definitely something that advertisers and agencies need to be aware of when creating a campaign. It's not always the best option to focus on local – sometimes you do have to grow outwards to really grow.

]]> By: edwardboches http://dannybrown.me/2009/10/21/all-you-need-is-the-story/#comment-9778 edwardboches Sat, 24 Oct 2009 13:03:38 +0000 http://dannybrown.me/?p=8571#comment-9778 Danny, good point back. Wasn't familiar with the hospital and it's local presence. In that case makes a big difference. As a marketing/branding/creative guy, I guess I just get a little too critical :-) sometimes. Thanks for setting me straight. Danny, good point back. Wasn't familiar with the hospital and it's local presence. In that case makes a big difference. As a marketing/branding/creative guy, I guess I just get a little too critical :-) sometimes. Thanks for setting me straight.

]]> By: edwardboches http://dannybrown.me/2009/10/21/all-you-need-is-the-story/#comment-9777 edwardboches Sat, 24 Oct 2009 12:53:56 +0000 http://dannybrown.me/?p=8571#comment-9777 Good point. Will return later to re comment v Good point. Will return later to re comment v

]]> By: Danny Brown http://dannybrown.me/2009/10/21/all-you-need-is-the-story/#comment-9765 Danny Brown Sat, 24 Oct 2009 01:46:09 +0000 http://dannybrown.me/?p=8571#comment-9765 That's a fair point, Ed, though I'd guess that if it was a local hospital, it'd be a different story regarding the name (Princess Margaret is a very well-known hospital in Toronto and possibly Ontario). Locality and relevance to your area plays a huge part. That's a fair point, Ed, though I'd guess that if it was a local hospital, it'd be a different story regarding the name (Princess Margaret is a very well-known hospital in Toronto and possibly Ontario). Locality and relevance to your area plays a huge part.

]]> By: Danny Brown http://dannybrown.me/2009/10/21/all-you-need-is-the-story/#comment-9764 Danny Brown Sat, 24 Oct 2009 01:43:58 +0000 http://dannybrown.me/?p=8571#comment-9764 Your video sounds amazing, Jeff - do you have a link for it somewhere?<br><br>You used a word that I think is key to any success - "connect". Doesn't matter the product, niche, reason or other - if you don't connect, you lose. Simple as.<br><br>Cheers fella! Your video sounds amazing, Jeff – do you have a link for it somewhere?

You used a word that I think is key to any success – “connect”. Doesn't matter the product, niche, reason or other – if you don't connect, you lose. Simple as.

Cheers fella!

]]> By: George F. Snell III http://dannybrown.me/2009/10/21/all-you-need-is-the-story/#comment-9763 George F. Snell III Sat, 24 Oct 2009 01:41:36 +0000 http://dannybrown.me/?p=8571#comment-9763 Bingo.<br><br>Every loves a great narrative, especially if it has drama and a happy ending. Bingo.

Every loves a great narrative, especially if it has drama and a happy ending.

]]> By: edwardboches http://dannybrown.me/2009/10/21/all-you-need-is-the-story/#comment-9762 edwardboches Sat, 24 Oct 2009 01:04:55 +0000 http://dannybrown.me/?p=8571#comment-9762 Late to the party here. Agree with sometimes all you need is story. But at same time, this one's too easy. We are all touched by, fearful of, and emotional when it comes to cancer. So cancer is an easy one to be straight forward with when the message is one of optimism and hope. So yes, it works here. Though the message is more about cancer and survival than about the hospital. I watched this 10 seconds ago. I remember that cancer can be taken head on. But honestly, I've already forgotten the name of the hospital. Late to the party here. Agree with sometimes all you need is story. But at same time, this one's too easy. We are all touched by, fearful of, and emotional when it comes to cancer. So cancer is an easy one to be straight forward with when the message is one of optimism and hope. So yes, it works here. Though the message is more about cancer and survival than about the hospital. I watched this 10 seconds ago. I remember that cancer can be taken head on. But honestly, I've already forgotten the name of the hospital.

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