Mapping Your Way Through Social Media

One of the key takeaways that you’ll hear most in social media is that you have to listen. You have to listen to what your audience is saying; you have to listen to what your customers are saying; you have to listen to what your competitors are saying; and you have to listen to what your community is saying.

That’s a lot of listening. And with your time already taken up with so many other things, it can look pretty scary being told you have to do all this listening as well. But do it you must if you want to keep up, because you can bet your competitors are. So what’s the secret?

Simple – you make a social map.

Here’s your starter for ten – questions?

If this is your first time here, please feel free to share your thoughts in the comments section and subscribe to danny brown to ensure you receive the latest updates.

111 Responses to Mapping Your Way Through Social Media
  1. supaswag
    October 28, 2009 | 7:50 am

    RT @DannyBrown Mapping Your Way Through Social Media http://bit.ly/34TDSM

  2. John Holmes
    October 28, 2009 | 7:53 am

    RT: @IngoGuava: RT @DannyBrown Mapping Your Way Through Social Media http://bit.ly/34TDSM

  3. debworks
    October 28, 2009 | 8:00 am

    http://bit.ly/3KxSru nice mapping @dannybrown

  4. Catherine Read
    October 28, 2009 | 8:09 am

    RT @johnhaydon: @dannybrown – Great Slideshare! “Mapping Your Way Through Social Media” http://bit.ly/1H2WMq // Awesome!

  5. ValerieSimon
    October 28, 2009 | 8:16 am

    Reading: Need to find where your social media audience is? Try a social map http://bit.ly/cSmnG by @dannybrown

  6. lisat2
    October 28, 2009 | 8:35 am

    Where is your social media audience is? Visual social map by @dannybrown helps http://bit.ly/36w8mU (via @ValerieSimon)

  7. gail_nelson
    October 28, 2009 | 8:40 am

    RT @ValerieSimon: Reading: Need to find where your social media audience is? Try a social map http://bit.ly/cSmnG by @dannybrown

  8. CodyBarbierri
    October 28, 2009 | 9:08 am

    RT @DannyBrown Mapping Your Way Through Social Media http://bit.ly/34TDSM

  9. Cody Barbierri
    October 28, 2009 | 9:08 am

    RT @DannyBrown Mapping Your Way Through Social Media http://bit.ly/34TDSM

  10. cacildanc
    October 28, 2009 | 9:12 am

    Mapping Your Way Through Social Media http://bit.ly/3KxSru by @DannyBrown

  11. Nicole Murray
    October 28, 2009 | 9:14 am

    RT @TDefren: Excellent! RT @DannyBrown: Need to find where your social media audience is? Try a social map http://bit.ly/cSmnG (via @vedo)

  12. sofiatromero
    October 28, 2009 | 9:15 am

    RT @DannyBrown Need to find where your social media audience is? Try a social map http://bit.ly/cSmnG

  13. ShaniSammons
    October 28, 2009 | 9:54 am

    RT @DannyBrown Mapping Your Way Through Social Media http://bit.ly/34TDSM

  14. Jolt Social Media
    October 28, 2009 | 10:07 am

    Mapping Your Way Through Social Media http://bit.ly/3jjcQi
    #socialmedia

  15. kellymcc
    October 28, 2009 | 10:24 am

    RT @TDefren: Excellent! RT @DannyBrown: Need to find where your social media audience is? Try a social map http://bit.ly/cSmnG (via @vedo)

  16. Brian Kenyon
    October 28, 2009 | 10:30 am

    RT @DannyBrown Mapping Your Way Through Social Media http://bit.ly/34TDSM #smm

  17. terry_foster
    October 28, 2009 | 10:33 am

    RT @ValerieSimon – Reading: "Need to find where your social media audience is? Try a social map" http://bit.ly/cSmnG by @dannybrown

  18. jackieadkins
    October 28, 2009 | 11:10 am

    Good slides here! RT @DannyBrown Mapping Your Way Through Social Media http://bit.ly/34TDSM

  19. SS
    October 28, 2009 | 9:54 am

    This is excellent, Danny. I'll definitely use this as I think through my upcoming strategies.

  20. JeffHurt
    October 28, 2009 | 10:26 am

    Wow. Simplicity at its best for understanding. You've given us some very practical and relevant steps to follow. This is a winner for sure.

    Thanks Danny!

  21. Jackie Adkins
    October 28, 2009 | 11:09 am

    Danny, great slide deck. It's not often that people go past just talking about the “theory” and concepts behind something and actually provide us with actionable steps we can take. Very simple, yet very effective tips on building our social media map! Good stuff, man!

  22. Danny Brown
    October 28, 2009 | 12:37 pm

    Cheers Jackie, glad you enjoyed. It's one of my pet peeves, the amount of “why” as opposed to the “how”. Something I'm looking to share more of in the coming weeks and months – stay tuned! :)

  23. igobydoc
    October 29, 2009 | 12:43 am

    Great slide show Danny!

  24. igobydoc
    October 29, 2009 | 12:43 am

    Great slide show Danny!

  25. davefleet
    October 29, 2009 | 8:28 am

    Nice visualization of a basic initial research process to get started in social media by @dannybrown: http://bit.ly/3KxSru

  26. mktgforecast
    October 29, 2009 | 9:50 am
  27. steffen_
    November 5, 2009 | 8:26 pm

    Mapping Your Way Through Social Media http://j.mp/493OiM

  28. chieflemonhead
    November 11, 2009 | 3:59 pm

    Great presentation! RT @DannyBrown Mapping Your Way Through Social Media http://bit.ly/34TDSM

  29. JDEbberly
    November 21, 2009 | 12:00 am

    Mapping Your Way Through Social Media, by @DannyBrown – http://bit.ly/6Wa6Iq

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