Comments on: You Don’t Say… http://dannybrown.me/2009/10/28/you-dont-say/ The Human Side of Media and the Social Side of Marketing Sat, 11 Feb 2012 16:35:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Danny http://dannybrown.me/2009/10/28/you-dont-say/#comment-17431 Danny Tue, 08 Dec 2009 14:07:14 +0000 http://dannybrown.me/?p=8640#comment-17431 Hey there Jason, More than welcome fella - love to see examples of businesses like yours as opposed to the big guys that we constantly hear about. You're the ones that make the difference daily, and always happy to share that kind of news. Cheers! Hey there Jason,

More than welcome fella – love to see examples of businesses like yours as opposed to the big guys that we constantly hear about. You’re the ones that make the difference daily, and always happy to share that kind of news.

Cheers!

]]> By: jason brown http://dannybrown.me/2009/10/28/you-dont-say/#comment-17421 jason brown Tue, 08 Dec 2009 04:45:48 +0000 http://dannybrown.me/?p=8640#comment-17421 Thanks for the kind words and link (Brown Lures) Danny! I couldn't agree more, and in our market we actually add a 4th group--those that haven't even stuck their toes in, and need some encouragement. One of my daily dilemmas is how to push the envelope with social media/new tools and other advancements with an industry that largely hasn't embraced the internet yet...I'm sure each market is different, but in our case we see the consumers adopting "what's new" like facebook, twitter and youtube WAY faster than the companies trying to supply them. Cool site btw, we should chat sometime. JB Thanks for the kind words and link (Brown Lures) Danny! I couldn’t agree more, and in our market we actually add a 4th group–those that haven’t even stuck their toes in, and need some encouragement.

One of my daily dilemmas is how to push the envelope with social media/new tools and other advancements with an industry that largely hasn’t embraced the internet yet…I’m sure each market is different, but in our case we see the consumers adopting “what’s new” like facebook, twitter and youtube WAY faster than the companies trying to supply them.

Cool site btw, we should chat sometime.

JB

]]> By: One Stop Technology Shop http://dannybrown.me/2009/10/28/you-dont-say/#comment-9911 One Stop Technology Shop Sun, 08 Nov 2009 20:54:05 +0000 http://dannybrown.me/?p=8640#comment-9911 [...] was reading a wonderful post by Danny Brown this morning which had several great points concerning social media  but the one that inpired me [...] [...] was reading a wonderful post by Danny Brown this morning which had several great points concerning social media  but the one that inpired me [...]

]]> By: Danny Brown http://dannybrown.me/2009/10/28/you-dont-say/#comment-9870 Danny Brown Sat, 31 Oct 2009 15:10:03 +0000 http://dannybrown.me/?p=8640#comment-9870 Ha, that's a lot of fish quotes there! :)<br><br>Good point. Yes, we only learn from our mistakes (and boy have I made a few along the way, and no doubt will make many more!), some "what not to do" recommendations will be appearing soon. Ha, that's a lot of fish quotes there! :)

Good point. Yes, we only learn from our mistakes (and boy have I made a few along the way, and no doubt will make many more!), some “what not to do” recommendations will be appearing soon.

]]> By: kjraz http://dannybrown.me/2009/10/28/you-dont-say/#comment-9867 kjraz Fri, 30 Oct 2009 19:09:29 +0000 http://dannybrown.me/?p=8640#comment-9867 Thanks so much for this post. I'm one of the newbies you're discussing and feel like a "fish out of water" while swimming in an "ocean of information" and trying to connect the dots while "staying afloat." Our literary agency is now on Twitter and we're growing our network. I've got 49 followers and am following 84, so have barely got my own feet wet. We're developing our social networking strategy and will launch our blog soon, so I think we're headed in the right direction. <br><br>Something that concern me: As the point person (publicist who happens to enjoy research & development) in this endeavor of guiding our company into the 21st century regarding social media, I don't want to make any mistakes. I realize mistakes are inevitable and do choose to learn from them, but I don't want to hurt my company by making a huge faux pas along the way.<br><br>I see alot of information regarding "What to do." How about information about "What Not to Do" or "Pitfalls to Avoid Along the Way"?<br><br>Thanks. Thanks so much for this post. I'm one of the newbies you're discussing and feel like a “fish out of water” while swimming in an “ocean of information” and trying to connect the dots while “staying afloat.” Our literary agency is now on Twitter and we're growing our network. I've got 49 followers and am following 84, so have barely got my own feet wet. We're developing our social networking strategy and will launch our blog soon, so I think we're headed in the right direction.

Something that concern me: As the point person (publicist who happens to enjoy research & development) in this endeavor of guiding our company into the 21st century regarding social media, I don't want to make any mistakes. I realize mistakes are inevitable and do choose to learn from them, but I don't want to hurt my company by making a huge faux pas along the way.

I see alot of information regarding “What to do.” How about information about “What Not to Do” or “Pitfalls to Avoid Along the Way”?

Thanks.

]]> By: tessacarroll http://dannybrown.me/2009/10/28/you-dont-say/#comment-9866 tessacarroll Fri, 30 Oct 2009 15:49:30 +0000 http://dannybrown.me/?p=8640#comment-9866 Social media is changing business and in order to stay relevant, it's important that all businesses get in on the game. Whether you're an early adopter or a toe dipper, get your information out there. Stop parroting what needs to happen and actually do something. Like it or not, times are changing and social media is leading the way.<br><br>Tessa Carroll<br>VBP OutSourcing<br><a href="http://www.blogs.vbpoutsourcing.com" rel="nofollow">www.blogs.vbpoutsourcing.com</a> Social media is changing business and in order to stay relevant, it's important that all businesses get in on the game. Whether you're an early adopter or a toe dipper, get your information out there. Stop parroting what needs to happen and actually do something. Like it or not, times are changing and social media is leading the way.

Tessa Carroll
VBP OutSourcing
http://www.blogs.vbpoutsourcing.com

]]> By: Sue_Anne http://dannybrown.me/2009/10/28/you-dont-say/#comment-9862 Sue_Anne Fri, 30 Oct 2009 02:25:52 +0000 http://dannybrown.me/?p=8640#comment-9862 I have another comment. Your post has inspired me to say a lot Danny. Here's one of the tricky things to address. One of the reasons why social media "experts" have time to blog / speak at conferences / write books is because that's what they do. It's difficult for me to find the time to attend a conference with all the work on my desk. Finding time to put together a presentation, thoughts and then actually go present would take away from the work that I do and that just doesn't add up for me right now. <br><br>This applies to blogging as well. Finding the time and mental energy / focus to blog about the work I do while still doing all the work is hard. And, I'm single with very few demands on my time outside of work. People with families and other obligations are just stretched too thin. I have another comment. Your post has inspired me to say a lot Danny. Here's one of the tricky things to address. One of the reasons why social media “experts” have time to blog / speak at conferences / write books is because that's what they do. It's difficult for me to find the time to attend a conference with all the work on my desk. Finding time to put together a presentation, thoughts and then actually go present would take away from the work that I do and that just doesn't add up for me right now.

This applies to blogging as well. Finding the time and mental energy / focus to blog about the work I do while still doing all the work is hard. And, I'm single with very few demands on my time outside of work. People with families and other obligations are just stretched too thin.

]]> By: Sue_Anne http://dannybrown.me/2009/10/28/you-dont-say/#comment-9861 Sue_Anne Fri, 30 Oct 2009 02:14:25 +0000 http://dannybrown.me/?p=8640#comment-9861 I can't remember the blog that talked about it or the link, but there was a story awhile back about an actual blogging collective where they were strategically working together to raise the profile of each other's blogs. They were geographically diverse, and they actually took it to the next level of having physical conferences with the entire group. We talked about it on a hashtag chat one night about whether or not it was ethical. I can't remember the blog that talked about it or the link, but there was a story awhile back about an actual blogging collective where they were strategically working together to raise the profile of each other's blogs. They were geographically diverse, and they actually took it to the next level of having physical conferences with the entire group. We talked about it on a hashtag chat one night about whether or not it was ethical.

]]> By: Sue_Anne http://dannybrown.me/2009/10/28/you-dont-say/#comment-9860 Sue_Anne Fri, 30 Oct 2009 02:10:31 +0000 http://dannybrown.me/?p=8640#comment-9860 When I went to the Google Grantee conference a few months ago, I was being picked on because in regards to employees I represented the largest organization at the conference. (EMQ FamiliesFirst currently has around 1,400 employees serving 6,000 children and 18,000 children and their family members in California.) What I kept having to point out is that our communications department only has 3 employees, who are responsible for all aspects of communications / marketing / PR (branding, collateral, and the huge online marketing piece - both our web site(s) and social media). For an agency trying to raise awareness in a state as large as California, that's very tricky. <br><br>I do think it's all about being smart and finding what works for your organization and what doesn't. When I went to the Google Grantee conference a few months ago, I was being picked on because in regards to employees I represented the largest organization at the conference. (EMQ FamiliesFirst currently has around 1,400 employees serving 6,000 children and 18,000 children and their family members in California.) What I kept having to point out is that our communications department only has 3 employees, who are responsible for all aspects of communications / marketing / PR (branding, collateral, and the huge online marketing piece – both our web site(s) and social media). For an agency trying to raise awareness in a state as large as California, that's very tricky.

I do think it's all about being smart and finding what works for your organization and what doesn't.

]]> By: Danny Brown http://dannybrown.me/2009/10/28/you-dont-say/#comment-9859 Danny Brown Fri, 30 Oct 2009 01:54:12 +0000 http://dannybrown.me/?p=8640#comment-9859 Great points all round, Sue-Anne.<br><br>I agree, and I mentioned this a little while back (and many shot me down for it, ha!), but it is becoming the same names, the same topics, the same conferences. TV stations lost viewers because of repeats - the same will happen here if it doesn't move forward. The onus is on the organizers to not go for the "names" just to sell tickets but, like you say, get the thinkers instead. The two aren't mutually exclusive.<br><br>With regards the charities that are doing everything without "reward", the main metrics I would look for would be how many people did we touch, and is there a long-term gain there? So donations may be down, but is awareness up? Have more people signed up for the newsletter, or an upcoming special event? What may not be clear today can be crystal clear after 3-6 months. Often charity can be seasonal (as far as giving periods from folks), as well as geographical. If it's an international charity, find ways that it could effect local people too.<br><br>It's not easy, and sadly charities are the ones that need visibility the most and are getting the least. This is why things need to be shaken up.<br><br>Thanks for some great views! Great points all round, Sue-Anne.

I agree, and I mentioned this a little while back (and many shot me down for it, ha!), but it is becoming the same names, the same topics, the same conferences. TV stations lost viewers because of repeats – the same will happen here if it doesn't move forward. The onus is on the organizers to not go for the “names” just to sell tickets but, like you say, get the thinkers instead. The two aren't mutually exclusive.

With regards the charities that are doing everything without “reward”, the main metrics I would look for would be how many people did we touch, and is there a long-term gain there? So donations may be down, but is awareness up? Have more people signed up for the newsletter, or an upcoming special event? What may not be clear today can be crystal clear after 3-6 months. Often charity can be seasonal (as far as giving periods from folks), as well as geographical. If it's an international charity, find ways that it could effect local people too.

It's not easy, and sadly charities are the ones that need visibility the most and are getting the least. This is why things need to be shaken up.

Thanks for some great views!

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