How to Sell Social Media – Twitter

Hey, Danny. Extremely valuable presentation. Thanks for sharing. Especially like the three questions at the end.

Hi, Michael. I think the audit Danny suggested can actually be a great way for smaller companies to see where it makes sense for them to devote time in the social media game. The implied advice I'd give on top of that is deciding not to interact online is not an option.

At FH, we suggest these types of audits to clients just starting to build a social media strategy so they can make the most of their time and efforts.

That said, I think the Zappos tweet at the beginning of Danny's preso highlights the biggest challenge I have had in trying to sell/promote social media...Tony is obviously someone who realizes the benefits and has re-prioritized his job to do more Twitter/social media and less of something else. Helping leadership realize they and their employees need to make a similar transition is VERY hard.

Have had some success with two tactics in this area -- 1) Ask them to step away from the technology and think of how they'd handle certain situations offline. Then remind them these situations happen in social media every day. 2) What are a company's competitors doing? Sometimes that initial push toward the audit or entering the social media space comes because of the "a competitor is doing it, so why aren't we" mentality.

Any specific stories on what's worked best for you in getting clients to take that first step?

That's where the social audit comes in, Michael - only go onto a platform if it's viable for you. Some of the best results have come for smaller clients, who can take away a lot of their advertising and marketing output when they see that the market is there for them.

Hi Ari, it's for readers of the blog (although based around conversations I've had in the past with clients re. Twitter's benefits).

Hey, Danny. Extremely valuable presentation. Thanks for sharing. Especially like the three questions at the end.

Hi, Michael. I think the audit Danny suggested can actually be a great way for smaller companies to see where it makes sense for them to devote time in the social media game. The implied advice I'd give on top of that is deciding not to interact online is not an option.

At FH, we suggest these types of audits to clients just starting to build a social media strategy so they can make the most of their time and efforts.

That said, I think the Zappos tweet at the beginning of Danny's preso highlights the biggest challenge I have had in trying to sell/promote social media...Tony is obviously someone who realizes the benefits and has re-prioritized his job to do more Twitter/social media and less of something else. Helping leadership realize they and their employees need to make a similar transition is VERY hard.

Have had some success with two tactics in this area -- 1) Ask them to step away from the technology and think of how they'd handle certain situations offline. Then remind them these situations happen in social media every day. 2) What are a company's competitors doing? Sometimes that initial push toward the audit or entering the social media space comes because of the "a competitor is doing it, so why aren't we" mentality.

Any specific stories on what's worked best for you in getting clients to take that first step?

That's where the social audit comes in, Michael - only go onto a platform if it's viable for you. Some of the best results have come for smaller clients, who can take away a lot of their advertising and marketing output when they see that the market is there for them.

Hi Ari, it's for readers of the blog (although based around conversations I've had in the past with clients re. Twitter's benefits).