One of the questions I’m most asked is how do you sell social media to your boss or client. Sure, we’re in the space and can see the numerous benefits, but how does that transfer to a wary client?
A lot of that comes down to your belief in how social can work for businesses, and how you relate your client or boss’s needs into their social media equivalent. It’s not always easy, but it’s not rocket science either.
With that in mind, here’s the first in a series of presentations on how you can relate certain social media benefits to a business need. This time around it’s Twitter. I hope you find it useful, and feel free to share with your friends, download, use on your own blog, etc. And if there’s anything you’d add to the presentation, drop it in the comments section below.