Comments on: How to Sell Social Media – Twitter

By: Justin Goldsborough

Justin Goldsborough — Sat, 05 Dec 2009 16:33:15 +0000

Hey, Danny. Extremely valuable presentation. Thanks for sharing. Especially like the three questions at the end.

Hi, Michael. I think the audit Danny suggested can actually be a great way for smaller companies to see where it makes sense for them to devote time in the social media game. The implied advice I’d give on top of that is deciding not to interact online is not an option.

At FH, we suggest these types of audits to clients just starting to build a social media strategy so they can make the most of their time and efforts.

That said, I think the Zappos tweet at the beginning of Danny’s preso highlights the biggest challenge I have had in trying to sell/promote social media…Tony is obviously someone who realizes the benefits and has re-prioritized his job to do more Twitter/social media and less of something else. Helping leadership realize they and their employees need to make a similar transition is VERY hard.

Have had some success with two tactics in this area — 1) Ask them to step away from the technology and think of how they’d handle certain situations offline. Then remind them these situations happen in social media every day. 2) What are a company’s competitors doing? Sometimes that initial push toward the audit or entering the social media space comes because of the “a competitor is doing it, so why aren’t we” mentality.

Any specific stories on what’s worked best for you in getting clients to take that first step?

By: Ellen Rossano

Ellen Rossano — Tue, 01 Dec 2009 16:24:58 +0000

Danny-
Thanks for this and for posting it on Slide Share. It’s easy to understand and right to the point, which is so important when trying to explain these platforms to bosses or potential clients. I am looking forward to the rest of the series!

By: Danny Brown

Danny Brown — Mon, 30 Nov 2009 01:18:36 +0000

That's where the social audit comes in, Michael – only go onto a platform if it's viable for you. Some of the best results have come for smaller clients, who can take away a lot of their advertising and marketing output when they see that the market is there for them.

By: Danny Brown

Danny Brown — Mon, 30 Nov 2009 01:18:15 +0000

Hi Ari, it's for readers of the blog (although based around conversations I've had in the past with clients re. Twitter's benefits).

By: MSchechter

MSchechter — Mon, 30 Nov 2009 00:41:10 +0000

I totally agree and think I was unclear. I am not arguing that there
isn't potential for smaller businesses, just a perception that only
the larger orgs can make enough noise to benefit. We've gained a lot
through our interactions on Twitter! In hind sight, I think I
misunderstood that you were offering something to an organization that
has already decided to interact online.

By: MSchechter

MSchechter — Sun, 29 Nov 2009 19:54:27 +0000

Great practical example of how Twitter can be used for businesses. The only question I would ask is if this is truly a bosses Number 1 concern. Fear of negative comments is a definitely concern, but I always find that the biggest question is “Is Twitter worth the time”. It is easy for them to see how Twitter can impact a bigger organizations such as Southwest, Jetblue, Dell, etc., but I often see small to medium size business questioning the impact these tools can have on their organization.

By: Sue_Anne

Sue_Anne — Sun, 29 Nov 2009 11:05:44 +0000

Great presentation. Thanks for sharing … especially with all the concrete examples.

By: Stephanie Gulley

Stephanie Gulley — Sun, 29 Nov 2009 08:52:24 +0000

Thanks for sharing your PPT with us. This is something that I'll most likely share with members of Social Media Breakfast San Diego. Btw, I didn't realize you were on SlideShare and just followed you.

By: Ari Herzog

Ari Herzog — Sun, 29 Nov 2009 05:19:11 +0000

Did you create this solely for people like your blog readers to read and share, or is this something you've presented in person?