You’re in business – you have competitors. They make a similar product, similar price – how can you separate? How about great service, great follow-up, great pro-activity? How about attracting the non-fans through acknowledging the other service as a solid competitor? People watch; take notes, mental and physical. People remember. They remember how you work; how you react; how you talk. Professionalism is more than just being professional to the person directly in front of you; it also means being…