Comments on: Social Media, Honesty and the FTC Guidelines

By: Why Affiliate Marketers Piss Me Off | Danny Brown

Why Affiliate Marketers Piss Me Off | Danny Brown — Fri, 07 Jan 2011 05:37:27 +0000

[...] advertising. You’re not disclosing your ties to the company, and that’s something the FTC was meant to be cracking down on in social media. Seems they still have a way to [...]

By: IT Gov News - News For The IT Professional » Blog Archive » The FTC Redefines Honesty For Social Media And Bloggers

Tue, 26 Jan 2010 19:25:46 +0000

[...] Comments [...]

By: Danny

Danny — Fri, 04 Dec 2009 02:41:19 +0000

Because the FTC only affects the U.S., I haven’t seen any translations, if that’s what you mean? Otherwise, it’s up to the regulatory bodies in other countries to implement, if that was their intention.

By: work and travel

work and travel — Thu, 03 Dec 2009 23:45:08 +0000

Is there any information about this subject in other languages?

By: Detecting Circular Cash Flow | Accountancy Business Wisdom

Detecting Circular Cash Flow | Accountancy Business Wisdom — Wed, 02 Dec 2009 01:38:57 +0000

[...] Social Media, Honesty and the FTC Guidelines [...]

By: Danny

Danny — Wed, 02 Dec 2009 01:25:49 +0000

The great thing about these bloggers, TJ, is that they probably won’t bat an eyelid at the new regulations. It’s where the “I like this book, honestly” comes in because it’s been provided with a bunch of others free, but nothing’s said…

Should be a fun few early months.

By: TJ Dietderich

TJ Dietderich — Tue, 01 Dec 2009 20:02:36 +0000

I am lucky to work with book bloggers who know that the story behind how they decided to read a book is as important as the book review itself. Long before these FTC guidelines, the majority of my book bloggers would say in their review, “I received this book free of charge to review” or “I have a large pile of ARCs to review, but this cover caught my eye when the publicist showed it to me.” It’s not a big deal at all, and it was something really stellar bloggers were doing anyway in their storytelling.
.-= TJ Dietderich´s most recent blog post …You didn’t charge me enough =-.

By: Danny

Danny — Tue, 01 Dec 2009 18:00:33 +0000

Agreed, better safe than sorry, Jackie.

Thing is, though, the minute they pick up your tab, you’re being “paid” by them because flights and hotels could run into thousands of dollars.

Some people will be swayed by that and gush over how great the event was when in truth it was a turd ball. Others will be more open and say, “The event was crap, but Brand X gave me a pretty cool product, which was a nice surprise.”

I think once any compensation comes in, in any form, it changes the rules and that needs to be reflected.

Cheers for stopping by and sharing your view mate, always appreciated.

By: Jackie Adkins

Jackie Adkins — Tue, 01 Dec 2009 17:53:05 +0000

Danny, I agree that it shouldn’t be too difficult to comply with the guidelines, especially when you’re talking about a product you’re reviewing, or something of that nature. Where it gets a little dicey for me is when you’re expected to disclose say a gift you received at a conference you attended, or a conference you attended and spoke at where they picked up your tab. They aren’t paying you to write about it, but they paid for it and you ARE writing about it.

So I guess there are some sort of gray areas if you want to be nitpicky, but for me, I’d always recommend that someone stay on the cautious side. If you think you may need to disclose something, it can never hurt to do so.
.-= Jackie Adkins´s most recent blog post …Why Should I Care About Your Product? =-.