Comments on: The HEART of Social Media http://dannybrown.me/2009/12/07/the-heart-of-social-media/ Thu, 15 Mar 2012 17:12:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: PLANETwebfoot http://dannybrown.me/2009/12/07/the-heart-of-social-media/#comment-19291 PLANETwebfoot Sat, 06 Feb 2010 20:36:33 +0000 http://dannybrown.me/?p=9451#comment-19291 Great post!! Marketing and PR have become so intertwined with the increasing use of online avenues and with so many businesses both large and small making use of social networks as tools to reach their target audiences, everyone needs to keep their ear to the ground so to speak to see what is being said about them and to develop and maintain a conversation with their customers. I think it's a good reminder that big companies need to prove to everyone that they have a HEART and small companies need to start out with and maintain HEART in order to be effective. Great post!! Marketing and PR have become so intertwined with the increasing use of online avenues and with so many businesses both large and small making use of social networks as tools to reach their target audiences, everyone needs to keep their ear to the ground so to speak to see what is being said about them and to develop and maintain a conversation with their customers. I think it’s a good reminder that big companies need to prove to everyone that they have a HEART and small companies need to start out with and maintain HEART in order to be effective.

]]> By: Nat http://dannybrown.me/2009/12/07/the-heart-of-social-media/#comment-18225 Nat Thu, 17 Dec 2009 14:20:37 +0000 http://dannybrown.me/?p=9451#comment-18225 I've read plenty of literature on social media, but I really like your take on it. Thanks for the different angle. I’ve read plenty of literature on social media, but I really like your take on it. Thanks for the different angle.

]]> By: Danny http://dannybrown.me/2009/12/07/the-heart-of-social-media/#comment-18195 Danny Tue, 15 Dec 2009 13:52:59 +0000 http://dannybrown.me/?p=9451#comment-18195 Hey there Mari, cheers - I think acronyms need to come out of the shadows more in 2010! ;-) It's definitely one of the big stumbling blocks for many, the whole open approach. It's not to say they're being dishonest - just unsure how much to open up. Here's to more learning. Hey there Mari, cheers – I think acronyms need to come out of the shadows more in 2010! ;-)

It’s definitely one of the big stumbling blocks for many, the whole open approach. It’s not to say they’re being dishonest – just unsure how much to open up. Here’s to more learning.

]]> By: Mari Smith http://dannybrown.me/2009/12/07/the-heart-of-social-media/#comment-18187 Mari Smith Tue, 15 Dec 2009 05:44:12 +0000 http://dannybrown.me/?p=9451#comment-18187 Ooooh, I love acronyms!!! Awesome post, Danny. I agree wholeheartedly. ;) I think the Transparency part often scares people - they don't want to live in a glass house. I hear this a lot. But, my philosophy as you say is honesty is the best policy. If we're honest peeps in all areas of life, then that just spills into business too. .-= Mari Smith´s most recent blog post ...<a href="http://feedproxy.google.com/~r/WhyFacebook/~3/a07ToGz_Sag/" rel="nofollow">Thinking Of Running A Contest on Facebook? Think Again!</a> =-. Ooooh, I love acronyms!!! Awesome post, Danny. I agree wholeheartedly. ;) I think the Transparency part often scares people – they don’t want to live in a glass house. I hear this a lot. But, my philosophy as you say is honesty is the best policy. If we’re honest peeps in all areas of life, then that just spills into business too.
.-= Mari Smith´s most recent blog post …Thinking Of Running A Contest on Facebook? Think Again! =-.

]]> By: ¤ Social Work Agencies And Your Questions ¤ http://dannybrown.me/2009/12/07/the-heart-of-social-media/#comment-18169 ¤ Social Work Agencies And Your Questions ¤ Sun, 13 Dec 2009 15:47:16 +0000 http://dannybrown.me/?p=9451#comment-18169 [...] The HEART of Social Media [...] [...] The HEART of Social Media [...]

]]> By: Links for December 13 2009 | Eric D. Brown http://dannybrown.me/2009/12/07/the-heart-of-social-media/#comment-18168 Links for December 13 2009 | Eric D. Brown Sun, 13 Dec 2009 14:52:50 +0000 http://dannybrown.me/?p=9451#comment-18168 [...] The HEART of Social Media by Danny Brown [...] [...] The HEART of Social Media by Danny Brown [...]

]]> By: Danny http://dannybrown.me/2009/12/07/the-heart-of-social-media/#comment-18136 Danny Fri, 11 Dec 2009 16:55:04 +0000 http://dannybrown.me/?p=9451#comment-18136 Funnily enough, Heather, that's something that the whiz kid boffins at Maritz Canada have up their sleeves, and are testing at the moment on some pilot projects. Hope to share some details soon - so, yes, great idea and something that would mean a huge groundshift. Thanks for sharing your thoughts, appreciated. :) Funnily enough, Heather, that’s something that the whiz kid boffins at Maritz Canada have up their sleeves, and are testing at the moment on some pilot projects. Hope to share some details soon – so, yes, great idea and something that would mean a huge groundshift.

Thanks for sharing your thoughts, appreciated. :)

]]> By: Heather Rast http://dannybrown.me/2009/12/07/the-heart-of-social-media/#comment-18132 Heather Rast Fri, 11 Dec 2009 02:13:12 +0000 http://dannybrown.me/?p=9451#comment-18132 I like the list you've built here, and wonder if a social mindset would enable brands to <i>reach customers where they live/play</i> - on their terms. Say, a second "R" in HEARRT. By that I mean adding outlets for data collection on forms, databases, questions to surveys, subscriptions, and inbound customer service scripts. Find out if someone has a Twitter handle etc. These points of data could be used to connect with customers where they spend time, with the brand doing the work - confirming orders received, answering questions on a topic, offering exclusive deals, suggesting tips, etc. This could be a challenge to scale, but with the right operations procedures, opt-in method, clear messaging, etc. reaching out to customers could improve relations, sentiment, and even sales. Thoughts? @heatherrast .-= Heather Rast´s most recent blog post ...<a href="http://insightsandingenuity.com/2009/12/08/turn-that-frown-upside-down-social-media-can-transform-careers/" rel="nofollow">Turn That Frown Upside Down: Social Media Can Transform Careers</a> =-. I like the list you’ve built here, and wonder if a social mindset would enable brands to reach customers where they live/play – on their terms. Say, a second “R” in HEARRT.

By that I mean adding outlets for data collection on forms, databases, questions to surveys, subscriptions, and inbound customer service scripts. Find out if someone has a Twitter handle etc. These points of data could be used to connect with customers where they spend time, with the brand doing the work – confirming orders received, answering questions on a topic, offering exclusive deals, suggesting tips, etc.

This could be a challenge to scale, but with the right operations procedures, opt-in method, clear messaging, etc. reaching out to customers could improve relations, sentiment, and even sales.

Thoughts?
@heatherrast
.-= Heather Rast´s most recent blog post …Turn That Frown Upside Down: Social Media Can Transform Careers =-.

]]> By: Danny http://dannybrown.me/2009/12/07/the-heart-of-social-media/#comment-17441 Danny Wed, 09 Dec 2009 01:02:47 +0000 http://dannybrown.me/?p=9451#comment-17441 It never fails to amaze me how some companies, agencies, CEO's, etc, still think there won't be too much of a kickback on poor customer relations. Even taking social media out of the equation, customers (along with employees) are the lifeblood of any business. Attacking them? Oh dear... It never fails to amaze me how some companies, agencies, CEO’s, etc, still think there won’t be too much of a kickback on poor customer relations. Even taking social media out of the equation, customers (along with employees) are the lifeblood of any business. Attacking them? Oh dear…

]]> By: Jac Star http://dannybrown.me/2009/12/07/the-heart-of-social-media/#comment-17439 Jac Star Tue, 08 Dec 2009 23:29:52 +0000 http://dannybrown.me/?p=9451#comment-17439 i can't tell from here, but is that a pic of the famous red kidney bean stemmer? i can’t tell from here, but is that a pic of the famous red kidney bean stemmer?

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