Comments on: Next Stop – Emotional Marketing 2.0

By: The Law of Emotional Connection

The Law of Emotional Connection — Wed, 08 Jun 2011 19:38:58 +0000

[...] emotional marketing is nothing new. But emotional connection marketing? That – to me, anyhoo – is still [...]

By: The Relationship Behind the Sale - Connecting the dots from business to people with social media and community marketing

Sun, 25 Apr 2010 18:36:07 +0000

[...] People are emotional beings. We live by how we feel; act on how we’re acted upon; respond to how we’re treated. All our decisions are based around our emotions, which is why we’re emotional marketers. [...]

By: Promotional Products

Promotional Products — Mon, 28 Dec 2009 04:20:16 +0000

Thanks Danny,

What would the world be like if we could still have interactions face to face, where emotions still were able to be played up. I thought your article was a great look at “emotional Marketing.” Thanks for the great post!

By: Danny

Danny — Sun, 13 Dec 2009 10:55:58 +0000

I think that’s a “soap box” you’ll find most people on, Doug, and I agree with you 100% – it’s the good ones that will have the most success, and hopefully limit the bad ones to simply criticism.

By: Doug

Doug — Sat, 12 Dec 2009 17:28:16 +0000

Danny, good marketers give us the choice. It’s the bad ones I’m concerned about.

If we were able to opt out then the world of commerce as we know it would come to a screeching halt; everyone would opt out of ads if they could. (Okay, not everyone – some people like ads.) The advertising model is built on getting into the audience’s face whether wanted or not. That’s why ads on TV and radio are often louder than regular programming.

We could go off-line, never watch television, never surf the net, never read a newspaper, never shop for anything (not even food). I suspect a marketer somewhere would figure out how to get to us.

I’m not anti-marketing. I’m anti-aggressive marketing, anti-ubiquitous marketing and anti-stealth marketing. It’s how emotion and stealth go so nicely together that has me most cynical.

(Climbing off soap box.)
.-= Doug´s most recent blog post …Tiger Deserves a Second Chance =-.

By: Women’s Biz News » Blog Archive » Are You Ready To Let Your Emotions Market Your Business?

Fri, 11 Dec 2009 13:33:32 +0000

[...] Comments [...]

By: Danny

Danny — Thu, 10 Dec 2009 17:14:21 +0000

We didn’t lose the choice, Doug – like any good marketing, it’s all opt-in and based on choice. You choose where to draw the line (much like your possible following of Tiger Woods the golfer over Tiger Woods the sportsman).

By: Danny

Danny — Thu, 10 Dec 2009 17:12:43 +0000

Love that idea, Ivan – as someone who was entranced with the possibilities of Virtual Reality back in the 80′s, have a very soft spot for that.

By: Doug

Doug — Thu, 10 Dec 2009 16:08:04 +0000

Danny, as someone who is already concerned about the ubiquitousness of marketing, this type of technological advance is not good news, especially since it can be used surreptitiously. When do we (or did we) lose the ability to choose freely without covert persuasion? Where do we draw the line? .-= Doug´s most recent blog post ...Tiger Woods, Fallen Hero or Dirtbag? =-.

By: Ivan Walsh

Ivan Walsh — Thu, 10 Dec 2009 05:40:42 +0000

A friend used to work for the US Defense Dept.

One app they developed for pilots was the ability to shoot/hit a target just by looking at it. It worked by using the heat from the eyes and connecting its path to the target.

Something similar could be used for mobile apps, e.g. as your retina/corona expands and contracts based on your response to the page you’re viewing…

Ivan