Comments on: Ten for 10 in 2010 – Shannon Boudjema http://dannybrown.me/2009/12/23/ten-for-10-in-2010-shannon-boudjema/ Thu, 15 Mar 2012 17:12:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Danny http://dannybrown.me/2009/12/23/ten-for-10-in-2010-shannon-boudjema/#comment-18320 Danny Thu, 24 Dec 2009 14:56:15 +0000 http://dannybrown.me/?p=9688#comment-18320 Agreed, Julie - "social media" doesn't seem to cut it (did it ever?) - which means I may have to revisit my blog tagline soon... ;-) Agreed, Julie – “social media” doesn’t seem to cut it (did it ever?) – which means I may have to revisit my blog tagline soon… ;-)

]]> By: Danny http://dannybrown.me/2009/12/23/ten-for-10-in-2010-shannon-boudjema/#comment-18319 Danny Thu, 24 Dec 2009 14:55:20 +0000 http://dannybrown.me/?p=9688#comment-18319 The scariest part of that example, Jordan, is the owner's statement, "There's no proof." Any business not tracking analytics in all shapes and sizes is just wasting man hours, resources and profits. Ouch. The scariest part of that example, Jordan, is the owner’s statement, “There’s no proof.” Any business not tracking analytics in all shapes and sizes is just wasting man hours, resources and profits. Ouch.

]]> By: Julie Walraven http://dannybrown.me/2009/12/23/ten-for-10-in-2010-shannon-boudjema/#comment-18318 Julie Walraven Thu, 24 Dec 2009 13:11:09 +0000 http://dannybrown.me/?p=9688#comment-18318 Thanks, Shannon, really thought-provoking ideas! I really like the seeing the end section, even the haters being ignored. I agree that having a conversation with someone who doesn't understand your product or service or had a bad experience with you or the industry is a good thing. I have found that some people do not respond to conversation or listening and vent only to call attention to themselves much like the get rich quick people. The other point that was interesting was the naming of what this is... you are right, social media doesn't work... I heard a local speaker say online marketing but after reading your post, I would run from that label. Thanks for generating thoughts, and Merry Christmas! .-= Julie Walraven´s most recent blog post ...<a href="http://designresumes.com/blog/2009/12/giving-the-gift-that-really-keeps-on-giving/" rel="nofollow">Giving the gift that Really Keeps on Giving</a> =-. Thanks, Shannon, really thought-provoking ideas! I really like the seeing the end section, even the haters being ignored. I agree that having a conversation with someone who doesn’t understand your product or service or had a bad experience with you or the industry is a good thing. I have found that some people do not respond to conversation or listening and vent only to call attention to themselves much like the get rich quick people.

The other point that was interesting was the naming of what this is… you are right, social media doesn’t work… I heard a local speaker say online marketing but after reading your post, I would run from that label. Thanks for generating thoughts, and Merry Christmas!
.-= Julie Walraven´s most recent blog post …Giving the gift that Really Keeps on Giving =-.

]]> By: Jordan Cooper http://dannybrown.me/2009/12/23/ten-for-10-in-2010-shannon-boudjema/#comment-18317 Jordan Cooper Thu, 24 Dec 2009 08:03:13 +0000 http://dannybrown.me/?p=9688#comment-18317 Shannon, what you've mentioned under "Quality being valued over quantity" is absolutely spot on and one of the biggest peeves of mine - especially when dealing with those *outside* of this social media sphere. I used to do promotional freelance work at a local business (event-based) and the owner would never stop gloating on how big the company's e-mail marketing list was and how important that means of communication was in generating income. Of course, I then checked the conversion rate and it was laughably low... and 100% of the e-mails sent out were cookie-cutter "push, push, push" variety that had no value to the customer besides being pitched a new opportunity to part with their money. Although he thought this massive list was the main source of the company's online advance order sales, it was actually not the case in the slightest. The reason I suspected (which turned out to be the case) was that the $2 discount offered on all online purchases was promoted via word-of-mouth by patrons so much that it became commonplace for regular customers to do so. What do you think he said when I told him this information? If you guessed "You're wrong. There's no proof that it's the case whatsoever so it must be the e-mails we send out every week... especially since it's the only regular online promotional activity we do here, it's *online* sales and by god, we have so many people reading the e-mail every week even if half don't!!!" (sigh) .-= Jordan Cooper´s most recent blog post ...<a href="http://feedproxy.google.com/~r/notaproblog/~3/77z7LiqI4O8/" rel="nofollow">Little Known New Wordpress 2.9 Features</a> =-. Shannon, what you’ve mentioned under “Quality being valued over quantity” is absolutely spot on and one of the biggest peeves of mine – especially when dealing with those *outside* of this social media sphere.

I used to do promotional freelance work at a local business (event-based) and the owner would never stop gloating on how big the company’s e-mail marketing list was and how important that means of communication was in generating income.

Of course, I then checked the conversion rate and it was laughably low… and 100% of the e-mails sent out were cookie-cutter “push, push, push” variety that had no value to the customer besides being pitched a new opportunity to part with their money.

Although he thought this massive list was the main source of the company’s online advance order sales, it was actually not the case in the slightest. The reason I suspected (which turned out to be the case) was that the $2 discount offered on all online purchases was promoted via word-of-mouth by patrons so much that it became commonplace for regular customers to do so.

What do you think he said when I told him this information? If you guessed “You’re wrong. There’s no proof that it’s the case whatsoever so it must be the e-mails we send out every week… especially since it’s the only regular online promotional activity we do here, it’s *online* sales and by god, we have so many people reading the e-mail every week even if half don’t!!!”

(sigh)
.-= Jordan Cooper´s most recent blog post …Little Known New WordPress 2.9 Features =-.

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