You’re responsible for a blogger outreach program. Who do you go for – the influencers? Is this the right approach? Why aren’t you reaching for the evangelists? Influencers take a paycheck (or some from of payment) to talk about you. They don’t always have a vested interest in your brand. They won’t necessarily tell you [...]
I was going to add some note here that would try explain the reasons behind this short little video, but I think it does it perfectly on its own. And, if you want to find out more, you can check out the details here. Cheers!