You’re responsible for a blogger outreach program. Who do you go for – the influencers? Is this the right approach? Why aren’t you reaching for the evangelists? Influencers take a paycheck (or some from of payment) to talk about you. They don’t always have a vested interest in your brand. They won’t necessarily tell you [...]
SxSWi 2010 – Global Consciousness Panel
August 26, 2009 2 Comments
I was going to add some note here that would try explain the reasons behind this short little video, but I think it does it perfectly on its own. And, if you want to find out more, you can check out the details here. Cheers!
Why Would You Bother to Comment?
This is a guest post following a great chat I had with Valerie Merahn Simon, and is a nice follow-up on my recent post about Twitter and blog comments. If you’re like me, you read a lot of blog posts. Many of them are good posts. Some you’ll even share via Twitter or email. But [...]