Comments on: Socially Proactive

By: Danny

Danny — Thu, 21 Jan 2010 16:19:24 +0000

My pleasure Jim – always great to have smarts like your good self sharing your views and thoughts with this blog’s community, and especially when they’re so bang on as well. Cheers!

By: Jim Mitchem

Jim Mitchem — Thu, 21 Jan 2010 16:15:34 +0000

I just wanted to thank you guys again for letting me rant here – great comments. I learned a lot. Danny, you’re a good man. Thank you.
.-= Jim Mitchem´s most recent blog post …The Hybrid =-.

By: Danny

Danny — Sun, 17 Jan 2010 15:35:22 +0000

Hey there Heather,

Great post, I’ll comment shortly (and never be afraid of linking to the good stuff, I’ll only hunt you down if it’s gratuitous)

That’s going to be the real litmus test for Pepsi. It’s great that they’re taking this approach but now the hard work starts – using it properly. Time will tell.

By: Social Media and Holistic Cultures

Social Media and Holistic Cultures — Thu, 14 Jan 2010 06:50:01 +0000

[...] over other companies in the same space by enhancing their offerings with social. Think of ways that listening and being proactive can give you the [...]

By: Heather Rast

Heather Rast — Wed, 13 Jan 2010 05:04:50 +0000

I’m really on board with this post. And I’m a big fan of both you gents. It’s cool how you paired up to post and comment out. (just sayin).

Maybe adding something to the mix for further discussion, take a look at this post of mine (sorry, I usually think its tacky to do this) because I found evidence that some companies doing the SM thing are really under-leveraging what their audiences are offering. And even abusing it (wonder what that does for affinity, consumer confidence, and that word-of-mouth thing?) http://insightsandingenuity.com/2009/10/19/is-social-feedback-less-valuable-than-traditional-feedback/

Pepsi, with a culture steeped in traditional approaches, sure is getting gutsy, I agree. But can they handle the consumer truth? Will they make really good use of what their audiences offer? I sure hope so.
.-= Heather Rast´s most recent blog post …Collaborative Disambiguity: Making Something Into Nothing =-.

By: Roger Hjulstrom

Roger Hjulstrom — Wed, 13 Jan 2010 02:48:57 +0000

Nice post, Jim. Most of what I had to say was covered in previous comments , but the most important point to me was that because the medium is free it’s not obvious that using social media is not without cost. Not if it’s going to be used properly.
.-= Roger Hjulstrom´s most recent blog post …Which Twitter are you using? =-.

By: Roger Hjulstrom

Roger Hjulstrom — Wed, 13 Jan 2010 02:41:16 +0000

A sequel to ‘Titanic’. Hmmmm! In 3D!
.-= Roger Hjulstrom´s most recent blog post …Which Twitter are you using? =-.

By: Danny

Danny — Tue, 12 Jan 2010 17:35:18 +0000

We are talking about today. And so few businesses are really using it, and even fewer consumers are aware of it. It’s still very much driven by the usual suspects (at the minute). It’s getting better; but to focus all energies on something that is still being proven could be a costly decision.

By: Jim Mitchem

Jim Mitchem — Tue, 12 Jan 2010 17:00:51 +0000

I’m a copywriter, Tina. It’s my job to pare, slice and lop.
.-= Jim Mitchem´s most recent blog post …Lying Like a Rug – Don’t Read This Post =-.

By: Jim Mitchem

Jim Mitchem — Tue, 12 Jan 2010 16:51:34 +0000

You’re right Ken. I totally misspoke on that. Most of the PR people I know are highly proactive. It’s just that the tired justification of ‘don’t you want to know what people are saying about you?’ is so passive and reactionary that it reminded me of PR class in college when we were schooled on how to handle issues that come up – via PR. You’re dead-on though – most PR people are quite proactive. It’s just that I come from the advertising side of the house – and it’s always been my job to get in there, mix it up and elicit action from an audience.
.-= Jim Mitchem´s most recent blog post …Lying Like a Rug – Don’t Read This Post =-.