You are here: Home / Insights / Is Blogging Dead? Yep, That Old Chestnut Again

Is Blogging Dead? Yep, That Old Chestnut Again

January 21, 2010 16 Comments
0 Shares 0 Shares ×

Almost as regular as Tila Tequila’s shameless self-promotion efforts, the question of blogging being dead keeps springing up. I’ve spoken about it before (my take – most definitely not dead) as have many others.

One of the best posts I’ve read about it, though, is by Grant Griffiths, where he takes “Steve Rubel and his cronies” to task about claims that are often contradictory.

It’s a great read, and the comments add some excellent insights. Check it out now, and be sure to leave your views in the comments too.

Join over 11,000 smart subscribers

Get my latest updates delivered straight to your Inbox as soon as they're published (I respect your privacy and will never spam you)

0 Shares Twitter 0 Facebook 0 Google+ 0 Buffer 0 Buffer LinkedIn 0 Email 0 Email to a friend 0 Shares ×
Filed Under: Insights Tagged With: , ,
About Danny

Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.

13 comments
  Livefyre
Sort: Newest | Oldest
Sushi
Sushi like.author.displayName 1 Like

Saying blogging is dead is saying that people will communicate in only segments of 140 characters for the rest of civilization. I may be cynical, but I'm not that cynical.

Danny Brown
Danny Brown moderator

@Sushi Couldn't agree more, mate. It's like folks saying newspapers are dead, or news releases. As long as people have a need for something, there'll be a demand. And going by the stats from Technorati, there's never been a bigger demand for blogs.

Rich Becker
Rich Becker like.author.displayName 1 Like

Danny,

I think we agree that "anything dead" is equal to "anything linkbait" anymore.

I was reading a study today regarding moms and marketing, and it clearly shows that more than 50 percent read blogs regularly (and this number is trending up). Of course, there is also an increasing number of people who cannot distinguish a blog from a Web site or news site.

My intern even demonstrated her uncertainly the other day. She said she believed one story over another because one was on a blog and other was on a news site. As it turned out, they were both blogs, with the one she dismissed authored by a respected journalist.

All my best,
Rich

Danny
Danny

It's a good point, Rich. There's such a crossover at the minute between what defines a blog and website that a lot of folks think it's simply a website. In that respect, then yes, blogging would appear dead.

But you're right - it's anything but, and I'm often of the same mind as you that a lot of it is down to linkbait. Hey ho :)

Ari Herzog
Ari Herzog

There is a popular saying you should have heeded here: If you have nothing to blog about, don't blog.

This is silly. If blogging is dead, then why do all these people have blogs?
.-= Ari Herzog´s most recent blog post ...Equifax, Experian, and TransUnion: How Credit Reporting Agencies Use Social Media =-.

Ari Herzog
Ari Herzog

As I just replied to you over on Grant's post, I'll echo here with a link to http://ariwriter.com/why-blogging-is-not-dying/ which I wrote 14 months ago that is in direct parallel to both of your thoughts.

If I didn't have an interest in replying to you here, or replying to Grant there, then you would be correct in your assumption.

Danny
Danny

Again, assumption is often simply another word for ignoring an interest in other views.

Ari Herzog
Ari Herzog

We seem to have a disconnect so let me restate my opinion:

If someone is subscribed to your blog, whether by RSS or email delivery, then it is fair to presume he or she is knowledgeable enough about blogs to know to subscribe and not to merely bookmark your website in a browser.

If agreed, then wouldn't you also agree that said subscriber -- who may be reading this back-and-forth debate between you and me right now -- knows what a blog is, grasps its value, and wouldn't be swayed by opinions that blogging is dead?

Danny
Danny

Again, disagree Ari. You're saying that blog readers know all they need to know from one post or point of view?

Whose to say that every reader of this post knew about Steve's video? Or the Wired feature? Or the PostRank stats? Or exactly why Grant feels so strongly about it?

Assuming the point of view of others achieves nothing but reduced learning.

Ari Herzog
Ari Herzog

If people are reading your blog, they'd disagree blogging is dead and would thus learn nothing with Grant's post.

Danny
Danny

I don't agree, Ari. I'm sharing Grant's blog post with the readers of this blog, who may not be connected with me (or even on) Twitter, or Facebook, and would therefore miss the potential of reading a great post.

RE. your second point, I agree - always ironic that the blogging is dead posts are usually made on a blog platform of some kind.

Akash Sharma
Akash Sharma

Thanks for sharing the link Danny, Blogging is going nowhere when we have people like you.
Below is my comment on Grant's blog.
"Blogging is never going to be dead anywhere sooner, For the people who say that social media tools have destroyed the blogging landscape completely, I think just the opposite has happened due to social media only good things get shared and its quite easy to figure out good ones out of the rest.
Blogging has changed many lives throughout its evolution and thats because of the recognition people get for sharing value.
Another important thing is that all the social tools are most of the times doorstep to blogs.......that is where lies the real value.
Thanks for sharing your thoughts,you have definitely made a big point here for all the so called big guys."

Danny
Danny

Thanks Akash, glad you enjoyed Grant's post. Always happy to share great discussions and points of view, and Grant's blog is definitely up there in both categories. :)

Trackbacks

  1. Is Blogging Dead or is Steve Rubel Wrong : seowizards says:
    January 21, 2010 at 11:49 pm

    [...] More: Is Blogging Dead or is Steve Rubel Wrong [...]


0 Shares Twitter 0 Facebook 0 Google+ 0 Buffer 0 Buffer LinkedIn 0 Email 0 Email to a friend 0 Shares ×