The Future is Now

I’m not usually one to get too excited about buzz. Very often, buzz is simply over-hyping what can’t possibly hope to live up to the claims in reality (I still recall the PlayStation 2 real-time demos that turned out to be just highly crafted CGI).

But now and again I see something and I think, that’s a possibility. This video from Time, Inc and The Wonderfactory is one such example. And with the imminent release of Apple’s own tablet, the future may be closer than we think.

If this is what we have to look forward to, you can just start to imagine the possibilities. Marketers have a captive audience; advertisers can really get creative; non-profits can use images and media to connect emotionally while showing where the donations go. And that’s just for starters – the possibilities are endless.

How do you see something like this being used?

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