Monthly Archives: February 2010

Celebrating Mountains

How do you overcome your mountains? The challenges you face both in business and personally – are you dealing with the small mountains to overcome the big?
There’s a fairly well-known phrase that goes, “Stop making mountains out of molehills.” For anyone that’s not aware of it, it’s basically saying that there’s no need to make a [...]

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Why Simple Works – Free Ebook

Sometimes, as marketers and/or business owners, we over-complicate matters and offer so many facts on ideas and products that none of them stick. Sometimes, the simplest of ideas work.
This ebook is a collection of simple ideas that may work for you (they originally appeared on my Posterous account).  Enjoy.
(Either click on the image to open, [...]

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Little Green Men

In 1947, a businessman from Idaho named Kenneth Arnold reported seeing nine strange disks of light in the sky while flying above the Cascade Mountains in the US.
While his experience wasn’t the first time unexplained objects had been recorded, it was the first time that they were recognized as alien craft. The myth of the UFO [...]

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Help a PR Pro Out Toronto – Job Listings #happo #happoTO

Today sees a very cool event called Help a PR Pro Out, or HAPPO. Initiated by Arik Hanson and Valerie Simon, its aim is simple – to connect PR jobseekers with agencies and businesses with PR positions available.
I’m honoured to be part of the “team” that’s bringing HAPPO to Toronto, along with PR guy supreme [...]

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An Invite to Pimp Your Blog

So this week’s been really quiet on here, due to a particularly busy project over at Maritz Canada. Now that project has at least resorted to more normal activity levels, I’ll be jumping back in here and reverting back to normal frequency.
First up will be the continuation and conclusion of the 7 Days to Turn [...]

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Quality Assurance

You have a new product. You need to test it before it goes public. You hire an agency to carry out a focus group for you. You pay people to tell you what, essentially, you want to hear (many focus group participants won’t be completely honest since they want repeat invitations).
You’ve just spent five figures [...]

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Universal

Ideas begin with one person, but the best ones are chewed over by many before being released to the public.
There’s a reason for this. Personal bias and parental protection often makes us myopic about letting go, and this can make us miss the bigger picture. Afterward, we realize our good idea became great because of [...]

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Untapped Episode 1: Stupidity Tries

Untapped is a weekly video blog that looks at everything and anything. Not just social media; not just business; not just blogging; but more the human voices behind these and more. To receive the latest episodes, feel free to subscribe via email and get the latest video in your Inbox every week.

Stupidity Tries

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