You have a new product. You need to test it before it goes public. You hire an agency to carry out a focus group for you. You pay people to tell you what, essentially, you want to hear (many focus group participants won’t be completely honest since they want repeat invitations). You’ve just spent five… [Continue Reading]

Ideas begin with one person, but the best ones are chewed over by many before being released to the public. There’s a reason for this. Personal bias and parental protection often makes us myopic about letting go, and this can make us miss the bigger picture. Afterward, we realize our good idea became great because… [Continue Reading]