When George Lucas made Star Wars, he waived his director’s fee in exchange for licensing rights. Despite most studios turning down his movie idea, Lucas believed in it and was willing to put his money where his mouth was.

Twentieth Century Fox agreed to the deal, believing that movie merchandise wasn’t a big selling point. Star Wars went on to become one of the most successful movies ever, and the toys, video games, soundtracks and other merchandise made Lucas millions.

While you might not be George Lucas, there’s no reason why you can’t make your own blockbuster. All you need is belief.