When George Lucas made Star Wars, he waived his director’s fee in exchange for licensing rights. Despite most studios turning down his movie idea, Lucas believed in it and was willing to put his money where his mouth was. Twentieth Century Fox agreed to the deal, believing that movie merchandise wasn’t a big selling point. Star Wars went on to become one of the most successful movies ever, and the toys, video games, soundtracks and other merchandise made Lucas millions….

Hi guys. So today was meant to be the third part of the 7 Days to Turn Your Blog Into a Social Media Hub series. This will appear tomorrow, as something’s been chewing on my mind today (and apologies to anyone who was expecting the Hub post). When I write a blog post, it’s obviously my point of view. Once it’s in the open, though, it then becomes a shared point of view with you, the readers – and your…

This is the second part of a seven part mini-series looking at how and why to turn your blog into a social media hub. You’ll be able to find the complete series here. Yesterday we looked at why you need a social media hub, and why your blog is the ideal platform. There were some great comments left on why a website should be your hub, and the blog just another spoke. While websites are still used and useful I…

This is the first part of a seven part mini-series looking at how and why to turn your blog into a social media hub. You’ll be able to find the complete series here. Social media. It’s all the rage. Pepsi is pinning its Super Bowl hopes on it. Ford’s social media strategy, led by Scott Monty, helped regain trust (and profits) after the Detroit Big Three Meltdown last year. Barack Obama used it wisely to help his overall campaign in…