When George Lucas made Star Wars, he waived his director’s fee in exchange for licensing rights. Despite most studios turning down his movie idea, Lucas believed in it and was willing to put his money where his mouth was. Twentieth Century Fox agreed to the deal, believing that movie merchandise wasn’t a big selling point.… [Continue Reading]
7 Days to Turn Your Blog Into a Social Media Hub – Day 1: Defining Your Hub
February 1, 2010 By 36 Comments
This is the first part of a seven part mini-series looking at how and why to turn your blog into a social media hub. You’ll be able to find the complete series here. Social media. It’s all the rage. Pepsi is pinning its Super Bowl hopes on it. Ford’s social media strategy, led by Scott… [Continue Reading]
A Slight Intermission on Blog Comments Respect
Hi guys. So today was meant to be the third part of the 7 Days to Turn Your Blog Into a Social Media Hub series. This will appear tomorrow, as something’s been chewing on my mind today (and apologies to anyone who was expecting the Hub post). When I write a blog post, it’s obviously… [Continue Reading]