When George Lucas made Star Wars, he waived his director’s fee in exchange for licensing rights. Despite most studios turning down his movie idea, Lucas believed in it and was willing to put his money where his mouth was. Twentieth Century Fox agreed to the deal, believing that movie merchandise wasn’t a big selling point.… [Continue Reading]
7 Days to Turn Your Blog Into a Social Media Hub – Day 2: Decluttering
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This is the second part of a seven part mini-series looking at how and why to turn your blog into a social media hub. You’ll be able to find the complete series here. Yesterday we looked at why you need a social media hub, and why your blog is the ideal platform. There were some… [Continue Reading]
Filed Under: Insights, Social Media, Top 10's and Other Lists Tagged With: social media, top tips
7 Days to Turn Your Blog Into a Social Media Hub – Day 1: Defining Your Hub
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This is the first part of a seven part mini-series looking at how and why to turn your blog into a social media hub. You’ll be able to find the complete series here. Social media. It’s all the rage. Pepsi is pinning its Super Bowl hopes on it. Ford’s social media strategy, led by Scott… [Continue Reading]
Filed Under: Insights, Social Media, Top 10's and Other Lists Tagged With: social media




A Slight Intermission on Blog Comments Respect
Hi guys. So today was meant to be the third part of the 7 Days to Turn Your Blog Into a Social Media Hub series. This will appear tomorrow, as something’s been chewing on my mind today (and apologies to anyone who was expecting the Hub post). When I write a blog post, it’s obviously… [Continue Reading]