Are You Strategic? by Mark W. Schaefer

schaefer

How are you trying to create competitive advantage for you and your company? More advertising? More time on the social web? Work longer hours? Cutting costs? All of these tactics can provide short-term gains … but they’re not really strategic. Your competitors are probably trying to do the same thing, aren’t they?  So if they… [Continue Reading]

Taking Time Out for Health Reasons

The blog has been really quiet this last week or so, as has my Twitter stream and other online outposts. This is due to some serious health issues I’m having at the minute, which is leaving me drained. Therefore, I’m taking an extended break to hopefully work myself back to full health. I’m currently waiting… [Continue Reading]

Why I’m Not Missing SxSW

Down in Austin, Texas, the South by South West (SxSW) festival has started in earnest. A collection of music, film and interactive mediums, it’s an event that always sees a large social media presence. And precisely why I’m glad I’m not there this year. Scanning through some tweets about SxSW it’s clear to see that,… [Continue Reading]

Tell Us Your Social Media Story

What’s your social media story? If you could have the space to say exactly what social media meant to you personally, how would your story unfold? Would it be about the fantastic job opportunity you got? Would it be about the great connections you’ve met and how they changed your life? Would it be about… [Continue Reading]

Opening Up Social Media for Local Small Business

While becoming more mainstream, social media still holds fear for many businesses, especially small local business. Fear of time involved; fear of where to start; fear of where to be. While this fear is understandable, it also means that many local small business owners miss out on social media and all the benefits it can… [Continue Reading]

Why the Headway Premium WordPress Theme Kicks Ass

When it comes to the Headway premium WordPress theme, there’s no question I’m incredibly biased about what it can do for bloggers. I’ve written about it more than once on here, and I use it on the three sites I’ve created so far, with more to be shared soon. In fact, it’s the only product… [Continue Reading]

Big Business Needs to Think Smaller

Here’s a question for you. If you’re in business, how do you treat your clients? Or, to look at it another way, how do your clients treat you? Is it with respect and shared passion for doing the same work, or is it just having a need for each other and no more? When dealing with… [Continue Reading]

Rules of Business

Rules are the sticks of those in charge to beat us with. Rules are the lines that are drawn to stop us overstepping the mark. Rules are the barbed wire fences of self-important power mads. Rules are the reason companies go bust and blue collar loses while executives move to the next golden handshake. Rules,… [Continue Reading]

Asset Building

Your people are your assets. It doesn’t matter if you’re a business, a blogger, a non-profit or any mix of personal and professional outlet – your people are your assets. Want to build a legacy? No-one’s going to know about anything you’re doing just from your voice alone; it’s what your people are saying about… [Continue Reading]