Are You Strategic? by Mark W. Schaefer

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How are you trying to create competitive advantage for you and your company? More advertising? More time on the social web? Work longer hours? Cutting costs? All of these tactics can provide short-term gains … but they’re not really strategic. Your competitors are probably trying to do the same thing, aren’t they?  So if they [...]


Taking Time Out for Health Reasons

The blog has been really quiet this last week or so, as has my Twitter stream and other online outposts. This is due to some serious health issues I’m having at the minute, which is leaving me drained. Therefore, I’m taking an extended break to hopefully work myself back to full health. I’m currently waiting [...]


Why I’m Not Missing SxSW

Down in Austin, Texas, the South by South West (SxSW) festival has started in earnest. A collection of music, film and interactive mediums, it’s an event that always sees a large social media presence. And precisely why I’m glad I’m not there this year. Scanning through some tweets about SxSW it’s clear to see that, [...]