Here’s a question for you. If you’re in business, how do you treat your clients?
Or, to look at it another way, how do your clients treat you?
Is it with respect and shared passion for doing the same work, or is it just having a need for each other and no more?
When dealing with a client, do you meet your deadlines or do you constantly offer excuses why their project isn’t ready? Do you work closely together, listen to/make suggestions for improving and strive for excellence on the fly, or do you simply turn in the work, take the money and walk?
I ask this simply because it seems many big businesses have forgotten the art of either being a client or providing for one. From having a maze of contact information to wade through to losing the personal touch that won them the following of the customers in the first place, larger businesses are forgetting how to communicate.
So here’s an idea.
Go back to basics. Remember when you first started your business and you had time for everyone (because everyone was important)? Find that business owner again.
Ask yourself how you’re communicating and how you can improve. Are you using the online space effectively? Look at your Internet strategy and see how your brand is viewed. There’s a billion voices waiting to answer you and offer you invaluable advice and insight into making your brand the authority in your niche.
The question is, will you be listening?