Comments on: Are You Strategic? by Mark W. Schaefer

By: Social Media and Customer Service Trends | Customer Service Skills

Social Media and Customer Service Trends | Customer Service Skills — Sun, 21 Aug 2011 17:11:29 +0000

[...] Are Your Strategic? By Mark W Schaefer share one simple and powerful way to create long term competitive [...]

By: Social Media and Customer Service Trends

Social Media and Customer Service Trends — Mon, 21 Mar 2011 17:10:42 +0000

[...] Are Your Strategic? By Mark W Schaefer share one simple and powerful way to create long term competitive [...]

By: Blog Comments « Noelle Cottom

Blog Comments « Noelle Cottom — Mon, 12 Apr 2010 04:19:22 +0000

[...] Are you Strategic? By Mark W. [...]

By: Noelle Cottom

Noelle Cottom — Mon, 12 Apr 2010 04:13:25 +0000

It’s so true. Forming good relationships with your customers is key. Businesses and Companies around the world are trying to create competitive advantages, and fail to see that their greatest advantage is satisfying their customers. Statistics show that it costs less money to keep existing customers than it is to find new ones. If a business wants a leg up on competition, they need to form long-lasting relationships with their customers. They need to satisfy and keep the customers they already have as well as bring in new buyers. If businesses and companies can find a way to do this, they will be very successful!

By: Craig Stark

Craig Stark — Fri, 09 Apr 2010 18:15:55 +0000

Nice coverage on this topic Mark-

One point I think we could all get to is that Social Media now allows companies to create net new opportunities to develop their businesses.

The strategy has to come from all opportunities presented- a new matrix which can redefine how they operate, compete, create value and innovate.

Any presentation to clients must be at this level of business development- as you alluded- it’s not about presenting campaigns, tools, or tactical SM push. If you are talking about Facebook or Twitter in the first two meetings, you are not a valuable potential partner to them.

Thoughts?

By: David Doolin

David Doolin — Sun, 04 Apr 2010 19:53:20 +0000

I’m curious how this is going to scale, because I’m running out of cycles even in my own little almost-business.

I like the notion of customer experience, I think that’s what I’ve been implementing over the last few months.
.-= David Doolin´s most recent blog post …Writing About Money on Easter Sunday? Yes! And here’s why… =-.

By: Are Morch

Are Morch — Tue, 30 Mar 2010 13:31:06 +0000

Great article Mark.

And your point is brilliant. I am firm believer of the listening process. This is what I was thought working with the hospitality industry. Because there is a difference between getting your customers to arrive once vs coming back over and over again.

I see that Justin added an extra C to IMC = IMCC, and the additional C he defines as Customer Service. In away I agree, but I will instead define it as Customer Experience.

Using you listening strategy to create a Customer Experience builds the basis for long term relationships.

Cheers.. Are
.-= Are Morch´s most recent blog post …Blogging killed by Social Media? =-.

By: Diane Meyer

Diane Meyer — Sat, 27 Mar 2010 15:29:02 +0000

Pure “common sense” is the winning strategy and you’ve got it Mark. Listening AND hearing what your customer needs (not necessarily wants) is still somewhat unique to most. Moving forward clients want a strategy based on current trends, what is important to their customers today, collaborative brainstorming, authenticity….not a Strategy developed with a standardized format that doesn’t reflect what their clients’ needs are at all. That comes with connecting authentically and “embracing them more tightly” as you said.

By: Mark W Schaefer

Mark W Schaefer — Fri, 26 Mar 2010 22:41:19 +0000

Arafat, you are exactly right! This is an excellent reason why you really need to know your customers … by country and by every other demographic, too! Thanks for taking the time to share with Danny’s community!
.-= Mark W Schaefer´s most recent blog post …I think this means something but I’m not sure what. =-.

By: Mark W Schaefer

Mark W Schaefer — Fri, 26 Mar 2010 22:38:57 +0000

Thanks for taking the time to respond on Danny's blog! .-= Mark W Schaefer´s most recent blog post ...I think this means something but I’m not sure what. =-.