Sometimes opportunity strikes from the most unlikely of sources. Ideas come to fruition from adversity, and that goal of yours becomes a reality quicker. So it is with the launch on Saturday May 1 of my new venture the SRM Group, a business I co-founded with a great strategy and marketing guy, Troy Claus. Our [...]
Promotion Commotion
Businesses spend thousands (or millions) on launching new products. Ad spend, PR, marketing, media blitzes – and that’s just the traditional approach. Then you have social media to add to the mix. The bean counters look at the return and either class it a success or call for the promo team’s head. What they tend [...]

