Sometimes opportunity strikes from the most unlikely of sources. Ideas come to fruition from adversity, and that goal of yours becomes a reality quicker. So it is with the launch on Saturday May 1 of my new venture the SRM Group, a business I co-founded with a great strategy and marketing guy, Troy Claus. Our mantra is simple – ethics over profits. Working with clients of all sizes, every single one will receive the same care, honesty, expertise and one-to-one…

This is a first on here – a guest blog by podcast. Quite why I’ve never had more podcasts on here escapes me at the minute – but it’s certainly something I intend to improve upon in the coming weeks and months, along with more video posts as well. The podcast itself is from Chris Favero, who I’ll let use his own words to introduce himself: If you’re looking for honest reviews of the latest games and gear, GeekTechLive is…

Businesses spend thousands (or millions) on launching new products. Ad spend, PR, marketing, media blitzes – and that’s just the traditional approach. Then you have social media to add to the mix. The bean counters look at the return and either class it a success or call for the promo team’s head. What they tend to do, though, is get lost in the promotion commotion. Not all product launches are immediate successes. Look at The Shawshank Redemption. A failure when…

Take a minute to ask yourself a question – are you a shadow or a beacon? Are you merely following the crowd and what they think is right, or are you following your own path and leading the way? If the answer to the question is the former, then you’re a social shadow – always following, never questioning. You need to change this now if you want to be more than just a shadow. Like so many others, you’re trying…

It’s been a while since I’ve been on here, as I took an extended break for health reasons. While I’m still undergoing some treatment, I’m a lot fitter and healthier than I was six weeks or so ago. I’m still not quite back to 100% me, but I’m feeling stronger and healthier every day. To that end, I’m looking forward to getting back into the groove that I’ve had to miss these last few weeks. I just wanted to say…

January 16th  2010, I’m at a party with a few friends. We were bragging to each other about the usual things. Girls, sport, gadgets, movies. I make a remark that would change my life. “I’m gonna launch my own Radio Show!” The idea has been swirling around in my head for years but I’ve never vocalized it. Not even to my wife – she just knows that I am a big Talk Radio fan. By the way, I own a…

Social Networking is a phenomenon that has gained incredible strength and continues to flourish. It has baffled advertisers and businesses as the next generation of marketing is trying to learn how to tap into users in this space. A significant shift has resulted where marketers realize that traditional advertising on the web is slowly becoming obsolete, and appealing to target groups as an advertiser in this space seems to be less effective than attempting to influence the influencers. We’ve always seemingly put trust in the establishment to give us…

But… but… blogger outreach doesn’t work anymore, right?

Actually, like most things in life, it depends on how you do it. The landscape for social media and blogging is constantly changing, and most bloggers with any sort of clout have received a mass email or press release that was completely off topic.

It doesn’t have to be that way though. Here’s the six step process I use for blogger outreach, that gives me astronomically higher success than most outreaches that PR firms will run for you. You can get great blogger outreach results (I’ll share mine at the end) in 3 months or less using these steps:

Our story was set in motion during those wonderful college years. It starts long before the term social media was coined and meanders through graduation, relocation, marriages, children, careers, and over 25 years of life. It ends, or rather begins, with LinkedIn and Facebook. During the early 80’s, as students at Missouri State University in Springfield, MO, my (now) husband joined 17 other men and founded the Zeta Nu chapter of Delta Sigma Phi fraternity. Their chapter survived on campus…

What could be better than traveling the world on an open ended tour? At Soultravelers3, we have been amazed to find absolutely stunning opportunities, beautiful connections and world wide collaborations through social media. When we began our open ended, family world tour in 2006 we had no idea that it would play such a big part of our journey  and our lives. We travel the web 2.0 while we travel the world and it expands our benefits as well as…