Sometimes opportunity strikes from the most unlikely of sources. Ideas come to fruition from adversity, and that goal of yours becomes a reality quicker. So it is with the launch on Saturday May 1 of my new venture the SRM Group, a business I co-founded with a great strategy and marketing guy, Troy Claus. Our… [Continue Reading]
This is a first on here – a guest blog by podcast. Quite why I’ve never had more podcasts on here escapes me at the minute – but it’s certainly something I intend to improve upon in the coming weeks and months, along with more video posts as well. The podcast itself is from Chris… [Continue Reading]
Businesses spend thousands (or millions) on launching new products. Ad spend, PR, marketing, media blitzes – and that’s just the traditional approach. Then you have social media to add to the mix. The bean counters look at the return and either class it a success or call for the promo team’s head. What they tend… [Continue Reading]
It’s been a while since I’ve been on here, as I took an extended break for health reasons. While I’m still undergoing some treatment, I’m a lot fitter and healthier than I was six weeks or so ago. I’m still not quite back to 100% me, but I’m feeling stronger and healthier every day. To… [Continue Reading]
January 16th 2010, I’m at a party with a few friends. We were bragging to each other about the usual things. Girls, sport, gadgets, movies. I make a remark that would change my life. “I’m gonna launch my own Radio Show!” The idea has been swirling around in my head for years but I’ve never… [Continue Reading]
Social Networking is a phenomenon that has gained incredible strength and continues to flourish. It has baffled advertisers and businesses as the next generation of marketing is trying to learn how to tap into users in this space. A significant shift has resulted where marketers realize that traditional advertising on the web is slowly becoming obsolete, and appealing to target groups as… [Continue Reading]
But… but… blogger outreach doesn’t work anymore, right?
Actually, like most things in life, it depends on how you do it. The landscape for social media and blogging is constantly changing, and most bloggers with any sort of clout have received a mass email or press release that was completely off topic.
It doesn’t have to be that way though. Here’s the six step process I use for blogger outreach, that gives me astronomically higher success than most outreaches that PR firms will run for you. You can get great blogger outreach results (I’ll share mine at the end) in 3 months or less using these steps:
Our story was set in motion during those wonderful college years. It starts long before the term social media was coined and meanders through graduation, relocation, marriages, children, careers, and over 25 years of life. It ends, or rather begins, with LinkedIn and Facebook. During the early 80’s, as students at Missouri State University in… [Continue Reading]
What could be better than traveling the world on an open ended tour? At Soultravelers3, we have been amazed to find absolutely stunning opportunities, beautiful connections and world wide collaborations through social media. When we began our open ended, family world tour in 2006 we had no idea that it would play such a big… [Continue Reading]
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License