Hungover Radio – A Social Media Success Story by Marcus Edwardes
January 16th 2010, I’m at a party with a few friends.
We were bragging to each other about the usual things. Girls, sport, gadgets, movies. I make a remark that would change my life.
“I’m gonna launch my own Radio Show!”
The idea has been swirling around in my head for years but I’ve never vocalized it. Not even to my wife – she just knows that I am a big Talk Radio fan. By the way, I own a Video Games recruitment company. I’m British.
“Right, of course you are Marcus. Want another beer?” Sure. Get me shot too.
Over the next week I dedicate myself to the task of setting up the show. It’s not easy.
Sunday Jan 24th. I broadcast my first internet radio show. Hungover Radio is born. People love it. Raw, full of potential. I’m loving every minute of it.
I hire a sound engineer and turn my garage into a Radio studio over the next week. A proper studio. Mics, mixing desks, computers, cables. The show is real.
The next few weeks fly by – largely to good reviews by my small but growing audience.
I invent a game called The Domain Name Game and pretend that it’s sponsored by GoDaddy. I send them the tape.
A week later GoDaddy call me back. “We want to sponsor you.” What?
GoDaddy want to sponsor Hungover Radio after 6 shows. We are off to the races.
I’m on a roll. I send a tape to Rick Dees Entertainment. I’m looking for some constructive feedback. They call back. “We want to meet you”.
I go to the Rick Dees studios in Burbank. Rick Dees extends his hand to shake mine. “Marcus – consider this your second home”. What?
I go to lunch with Producer Dave Lipson from Rick Dees Entertainment. “We’d like to develop a daily radio show with you as the host”. Get the fuck out of here.
Week 8. Hasn’t happened yet. But I’m feeling lucky. Bring it on.
About the author: Marcus Edwardes has spent his career in technology and video game recruiting. Earlier this year he started Hungover Radio, which he describes as “roast lamb for the ears”. You can listen to Hungover Radio at HungoverRadio.com, or follow Marcus on Twitter @hungoverradio.
12 Responses to “Hungover Radio – A Social Media Success Story by Marcus Edwardes”
This is great -because it’s about me! I’d be very happy to share more info with any of your readers Danny. Cheers, Marcus
That’s true… many of the cases I found are really best examples on social media success and this is one of those.. Its really awesome to get a success and maintain it as well.
Danny,
What a discovery, this guy is f’ing hilarious! Thanks much for turning me on to him. It is absolutely fantastic to hear about someone achieving great things with social media. It’s an inspiration to us all.
.-= Andrew Boughton´s most recent blog post …Anything You Say, Can and Will Be Used Against You =-.Your story is truly inspiring and may encourage those sleeping tiger who fear to come out from cave. Wish you a successful career.
.-= Arafat Hossain Piyada´s most recent blog post …MovieRecipes: Find Food Recipes Which You Watch In Movies =-.Sounds like a beauty of an idea Marcus and Danny!!! Hungover Radio…catchy…Rick Dees and Go Daddy Sponsorship already…HUGE…where/How can we invest
Btw…what exactly is involved in video game recruiting??
Wow, that is the quickest success story I’ve ever heard. Did you already have some contacts at GoDaddy and Rick Dees? It seems very unusual to get picked up by them so quickly. Best of luck to you in the inevitably bright future! -Josh
Superb Post. then the simillar post I found couple of days ago on google. Keep up the good work.
Hey,
Very nice story…
SO nice to see a podcaster have his dreams come true!
Congrats on getting paid to do what you love!