Sometimes opportunity strikes from the most unlikely of sources.
Ideas come to fruition from adversity, and that goal of yours becomes a reality quicker.
So it is with the launch on Saturday May 1 of my new venture the SRM Group, a business I co-founded with a great strategy and marketing guy, Troy Claus. Our mantra is simple – ethics over profits.
Working with clients of all sizes, every single one will receive the same care, honesty, expertise and one-to-one attention that every business deserves.
No charging extra to the bigger clients “because they can afford it”, and no short-changing smaller clients with less of a service “because they don’t pay as much as the bigger ones.”
Every strategy that’s put in place will be ones that we would use ourselves. Every piece of business advice that we give will be advice that we would adhere to ourselves. Basically, we’ll walk the talk we give our clients and for one simple reason - we care because you care.
And because our complete approach will be built around being socially responsible, we’ll be giving back with every project we work on. Whether it’s free non-profit workshops in our local community, or donating 5% of our profits to the 12for12k charity initiative, it’s our way of supporting the world around us.
Clients benefit too, by giving back automatically through project fees when working with us without the need to set up their own programs – something that our existing clients are really happy to be part of.
As I said at the start of this post, opportunity strikes from the most unlikely of sources. My recent ill health allowed me the time to assess where my focus wanted to be, and that led to the birth of the SRM Group. Thankfully, I have an amazing business partner and co-founder in Troy who shares exactly the same values and ethics.
There are many ways to do business, but to me there’s only one way to do it right. The SRM Group will always work to that mantra. If you’re interested in working with a business that puts ethics before profits and you before us, get in touch with us today.
It’s not just smart marketing – it’s simply the right way to do business.
- The SRM Group website launches 12.00 noon eastern on Saturday May 1, 2010. In the meantime, you can connect with us on Twitter @SRMgroup.
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Danny, all the best on your new venture. You are someone who truly understands social media and you should do really well. All the best my friend.
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