• Collaborative Marketing and the Natural Progression to Real Customer Satisfaction
    What if collaborative marketing was the new norm? Could we see true customer interaction and satisfaction? Even the most competitive of competitors could benefit too... 
      http://dannybrown.me/2012/01/26/collaborative-marketing-customer-satisfaction/
  • The Only Thing That's Dead Is Your Crappy "Everything Is Dead" Meme
    Many blogs and news stories talk about the death of this and the end of that. But is it really the end, or just a crappy meme - and if so, is it time to end these instead? 
      http://dannybrown.me/2012/01/22/the-only-thing-thats-dead-is-your-crappy-everything-is-dead-meme/
  • Before We Believe You
    Businesses try hard to buy our eyeballs with glossy ads and marketing campaigns. But are they trying too hard with their approach? Is there a simpler way to gain our trust and therefore our wallets? 
      http://dannybrown.me/2012/01/19/before-we-believe-you/

The Social Media Retirement Home

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The Social Media Retirement Home

I caught a conversation on Twitter today, between Lauren Fernandez, Mack Collier and Alison Heath that made me smile wryly. Built around the Twitter hashtag #buzzwordbingo, it looked at some of the most overused phrases in social media. Things like, “It’s all about the conversation” and “Pain points and point of need” amongst other examples. The funny thing is, these terms are used so often and yet even 12 months ago (or more) they were already being looked at as…read more

Local Joints TV Merges Social Media and Local Community

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Local Joints TV Merges Social Media and Local Community

Social media often works best when using it to involve your local community, and new web show Local Joints TV does this really well. Hosted by my friend (and part of the 12for12k creative team) Darin Berntson, it’s a mix of entertainment, education and promotion. What’s cool about Local Joints TV is the way that it mixes offline businesses with the distribution of social media. Not only is it helping local businesses be highlighted, it’s showing them (and others like…read more

Building Catapults

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Building Catapults

Catapults are a great piece of engineering. They can be small and simple enough for a child to use. They can be intricate and building-sized for an army to use. They can hit a target a few feet away. They can zone in on a target hundreds of feet way. Catapults are built to hit whatever you’re aiming for with the least amount of fuss. Couldn’t businesses benefit from more catapult builders?   Pin it

Social Media Easter Eggs

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Social Media Easter Eggs

How are you offering value to your customers? How is your business doing it differently from your competitors and peers? Are you taking their service and adding a slight twist to it, or are you thinking of ways to separate you from the many other similar approaches that others are using? “Customers” doesn’t necessarily need to refer to people paying for your services, either. Customers could be readers of your blog; or connections on Twitter; or watchers of your YouTube…read more

Quick Question on Posterous

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Quick Question on Posterous

Hi guys. Since you helped me immensely when I asked your views on a blog redesign (which will be unveiled soon thanks to Lisa Kalandjian of SceneStealer), I’d like to ask your views again, if that’s okay? Currently I have an account at Posterous, which I use for short and punchy thoughts. They’re mainly ideas and views that I always refer to as too little for blogging and too much for Twitter. They also helped provide the content for my…read more

The Art of Doing

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The Art of Doing

I’ve been looking at a lot of businesses lately and watching with interest as they adapt (or don’t) to today’s business world. Some are managing the transfer (Coca Cola, Ford, Four Seasons), while others seem to be struggling (BP, Nissan, Nestle). And these are the big boys that should be able to provide the budgets to create a successful strategy – yet as BP, Nissan and Nestle show, that’s not always the case. So why are companies still struggling to…read more

Walls and Windows

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Walls and Windows

The Berlin Wall was constructed for one simple reason; to divide East and West Germany. Built shortly after the Second World War, it was a symbol to separate cultures between Western Europe and what was known as the Eastern Bloc. Walls are solid objects, defined by their ability to separate two factions. They’re built to maintain the status quo. Windows, on the other hand, allow us to see the world around us and gain wisdom from it. Business could do…read more

Permission Spamming for Friends

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Permission Spamming for Friends

My friend John Haydon posted an interesting status update on his Facebook profile. Short and simple, it said: “Dear Facebook user. Please don’t tag me in a photo or video unless I’m actually in the photo or video. Thanks.” And it stopped and made me think – are we now offering permission spamming for friends on social networks? The minute we sign up for a service like Facebook, Twitter, LinkedIn, etc, we offer our details so we can find our…read more

A Quick Heads-Up on Access to the Blog

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A Quick Heads-Up on Access to the Blog

Hi guys, Just wanted to give you a quick heads-up on access to the blog over the next couple of days. I’m in the process of switching web hosts from Hostgator to BlogOnCloud9. While I’ve been pretty happy with Hostgator, I’m finding that as my blog grows (and the other domains that I currently have live, as well as a couple that will be soon) I need a host that can grow with my needs. BlogOnCloud9 fits these needs, particularly…read more

Simple News Aggregation with Guzzle

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Simple News Aggregation with Guzzle

As more businesses get used to social media and how they can utilize it for their needs, news aggregation and brand monitoring has become a key part of the puzzle. While there are a host of premium models available, including Radian6, Meltwater Buzz and the recently released IBM model, these can often be prohibitively expensive for smaller businesses. Then there are the free platforms, like Surchur, SocialMention and Trackur. The problem is, while these platforms offer great information, the way…read more

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