GabrielleHow are you offering value to your customers? How is your business doing it differently from your competitors and peers?

Are you taking their service and adding a slight twist to it, or are you thinking of ways to separate you from the many other similar approaches that others are using?

“Customers” doesn’t necessarily need to refer to people paying for your services, either. Customers could be readers of your blog; or connections on Twitter; or watchers of your YouTube videos.

While they may not pay you hard cash for your “service” (blog, tweets, videos, etc), they are investing their time in you; time that could be spent elsewhere.

So how are you rewarding that? Are you? How about Easter Eggs as rewards (as in the virtual hidden message version)?

Some of the ideas I’ve been thinking of I’ll be putting into play very soon. For example, if you’re connected to me via my Facebook Page, you’ll receive something in the next 5-7 days that’s tied into Facebook and won’t be available elsewhere. Sure, someone may share it after it’s public, but until (or if) that happens, you’ll only get that something on Facebook.

Or Twitter. One of the ways that I want to use Twitter more is by time-stamping a tweet, where there’ll be a surprise for the first X amount of people to click through to a link and download area for a limited edition Twitter ebook, or similar.

Or this blog. I’m in the process of a “relaunch”, if you like, with a new design and a newsletter, just to kick things off. If you subscribe to the newsletter, occasionally I’ll pick a subscriber and send something really cool their way that’s tied into the topics we talk about in the newsletter.

The same goes with the SRM Group – we’ll be looking at ways to reward social responsibility, whether that’s on Facebook or any other social outpost.

These are just some simple, basic ways to use Easter Eggs in social media, to say thank you for your support. Hopefully each one will be beneficial, because it’ll be tied into the platform in question.

Now, imagine if you turned that over to your business to your most loyal customers? It could be offline or online – it depends where you have a bigger presence.

Instead of giving 10% off your latest product or a two-for-one offer, why not give something your customer really wants? After all, anyone can give a discount but only those that care give a benefit.

  • Accessories that you’d normally use as an add-on sale – can you take a hit and give them as part of the overall sale?
  • Guidebooks for cars – can your garage/service centre give them away to a customer for their first service?
  • A milestone order from a customer or supplier – can you give them a relevant partner product as well as the ordered one?

Every action you take to thank loyalty has a core reaction of extra loyalty. Get extra loyalty – well, the sky’s the limit then.


Creative Commons License photo credit: enough

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12 Comments on "Social Media Easter Eggs"

The Faberge Eggs History
4 years 8 months ago

The Faberge Eggs History…


Global Patriot
4 years 10 months ago

I’ve often used this strategy in the business world – giving away something of value as a way to say thanks for customer loyalty – but the application in social media is a novel one – something that I need to look at more closely!
.-= Global Patriot´s most recent blog post …BP Oil Spill Quandary =-.

Sue Anne Reed
4 years 10 months ago

I definitely like your idea of providing “easter eggs” to those that are already engaged in your community. I’ve seen folks offer special discounts for webinars to email subscribers, and I love the idea of doing a social media scavenger hunt. Good luck with that!
.-= Sue Anne Reed´s most recent blog post …Gilbane – WCM as the Digital Marketing Hub =-.

4 years 10 months ago

Thanks Sue Anne,

Have some very definite ideas on how I’d like to see them work. Of course, that means nothing in the fluid web :)

4 years 10 months ago

Great post Danny,

I was wondering what social media has to do with Easter Eggs earlier LoL. I love Johns suggestion on offering something unique for folks who “likes” the page. I saw a start-up doing a competition via social media before. They offered something like what John mentioned earlier. What they did was offered “points”
Facebook “like” = 2 points
Tweet = 3 points
Blog = 5 points
The points then can be converted into prizes etc.

.-= Aaron´s most recent blog post …Facts You Probably Didn’t Know About Facebook [INFOGRAPHIC] =-.

4 years 10 months ago

That’s a pretty cool idea, Aaron. It’s something that businesses with loyalty cards could easily implement, as long as it was carried out properly. Hmm, something to think about :)

Gavin Heaton
4 years 10 months ago

Love your thinking – it’s only a little extra effort to provide something of value. And sometimes this type of experience is value in itself.

4 years 10 months ago

Thanks Gavin. The funny thing is, a lot of business won’t invest this little effort because of “cost” – but what cost is worth more than no “customers”?

Jeff Esposito
4 years 10 months ago

Danny – looking forward to seeing how you incorporate this. Have toyed with the idea of a scavenger hunt in the past and would love to discuss/swap notes offline on this.
.-= Jeff Esposito´s most recent blog post …Cartoon of the day =-.

4 years 10 months ago

Hey there Jeff,

Hit me up on email. One of the things that the SRM Group will be doing soon is implementing a social scavenger hunt for a really cool prize, so always happy to share ideas, fella.

John Haydon
4 years 10 months ago

Danny – excellent points about Facebook – offering something unique for folks who “like” the page. Our customers are in control, not the other way around. We serve them, not the other way around.
.-= John Haydon´s most recent blog post …Three killer tools to measure your Facebook clout =-.

4 years 10 months ago

Cheers John. I’ve been seeing how you use Facebook so well and it’s definitely something that more companies (and individuals) can learn from.

Too many see social as being all-encompassing, but as you know yourself, a lot of it is different strokes for different folks. Making you you meet the demands/preferences on these different platforms goes a long way to doing that.