• Collaborative Marketing and the Natural Progression to Real Customer Satisfaction
    What if collaborative marketing was the new norm? Could we see true customer interaction and satisfaction? Even the most competitive of competitors could benefit too... 
      http://dannybrown.me/2012/01/26/collaborative-marketing-customer-satisfaction/
  • The Only Thing That's Dead Is Your Crappy "Everything Is Dead" Meme
    Many blogs and news stories talk about the death of this and the end of that. But is it really the end, or just a crappy meme - and if so, is it time to end these instead? 
      http://dannybrown.me/2012/01/22/the-only-thing-thats-dead-is-your-crappy-everything-is-dead-meme/
  • Before We Believe You
    Businesses try hard to buy our eyeballs with glossy ads and marketing campaigns. But are they trying too hard with their approach? Is there a simpler way to gain our trust and therefore our wallets? 
      http://dannybrown.me/2012/01/19/before-we-believe-you/

Why I Love Bloggers with Balls

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Why I Love Bloggers with Balls

There’s a great post over at Blog for Profit today called Blog Comments Are Not Roadkill, about blog comments and some of the discussions around them. Written by Grant Griffiths, it’s a great counter to the numerous posts on why blogs don’t need comments. The reason I love this post is because, reading it, it’s clear Grant has balls. Big balls. He doesn’t care about reputations, or whether a viewpoint is by a blogger usually revered by the masses and…read more

Shadows and Beacons Redux

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Shadows and Beacons Redux

In a recent post, I asked whether you were a shadow or a beacon. I wanted to explore the area of those who look and learn compared to those who learn and lead. There was no real right or wrong to either stance; simply a different approach. Sometimes being in the shadow works better than being a beacon; other times vice versa. The post generated a great discussion and outlook in the comments section, and it reinforced why I always…read more

Be a Magician

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Be a Magician

David Copperfield convinced audiences that he walked through the Great Wall of China. He also made the Statue of Liberty disappear and once flew above his TV audience. Even though we know that walking through almost 20-feet of solid stone or hiding more than 300-feet worth of statue is impossible, we believe the illusion and wonder how he did it. Magicians know the secret of perception. They know that if we want to believe something, we will. How many magicians…read more

The SRM Group Wants to Give You a Social Media Makeover

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The SRM Group Wants to Give You a Social Media Makeover

Yesterday saw the launch of the SRM Group, the socially responsible media company I co-founded with Troy Claus. Its aim is to do business right, with ethics over profits the thought process behind every project. As well as offering strategies on social media and marketing, the SRM Group will also help educate businesses on the strengths and weaknesses of each social platform and where they fit into their marketing plans. To celebrate the launch, we’re offering a social media makeover…read more

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