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7 Ways to Market Your Business on Facebook – Free Ebook

June 3, 2010 36 Comments
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Free Market Your Business with Facebook ebook from Danny BrownWith over 400 million active users, Facebook continues to be a great marketing platform for your business.

It doesn’t matter if you’re a small-to-medium business or a large conglomerate – Facebook should definitely be in your marketing arsenal.

To help you find some of the ways you can start to use Facebook to market your business, I’ve put together a free 33-page ebook that looks at some of the ways you can utilize Facebook for your business needs.

Looking at Pages, Ads, Search, Apps, Insights, Groups and Facebook Marketing Solutions, 7 Ways to Market Your Business on Facebook is meant as a quick reference guide or jumping-off point. How you use the information (and some of the case studies and examples within) will be determined by your needs and manpower/bandwidth.

Here’s the thing, though. As I wrote recently, I’m looking to offer platform-specific content as a way to offer value to connections on their preferred platform of choice, whether it’s this blog, Twitter, LinkedIn or, as in this case, Facebook.

So, you can only access the ebook via my Facebook Page. Since the content is Facebook-specific, I thought it’d be a nice way to connect the platform and users. It’s also a social experiment – I’m curious as to how platform-specific content sharing will be viewed.

Therefore, if you do download and wish to share via Twitter, email, etc, I’d be really grateful if you directed folks you may think would enjoy the ebook to the same download method as you had. I can’t make you, obviously, and I don’t want to be seen as a mean uncle, but it’d be really interesting to see how a Facebook-only share compares to a blog-wide share. Sound fair?

Anyhoo… if you’d like to check out the free 7 Ways to Market Your Business on Facebook ebook, head on over to my Facebook Page and click on the Free Ebook tab. If you’re already a “Liker”, you’ll see the download link. If not… well, there’s a little bit of black magic you need to go through first…

Hope you enjoy, and would love to know your feedback on both the ebook and the platform-specific content sharing approach. Cheers!

  • Update February 2013: My Facebook Page set-up has changed since the original publication date of this post. If you’re looking for the ebook, click this link to download – cheers!

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About Danny

Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.

18 comments
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Ralph
Ralph

Great! I've been looking for something that can help me utilize my growing Facebook fans. I am getting pretty good interaction but little traffic from it. Hopefully I will find something in your ebook that can help.

Danny
Danny

Fingers crossed, Ralph! :)

Ari Herzog
Ari Herzog

I'll take a look -- but what's a Facebook page? That's now called a Like, per http://www.facebook.com/help/ ;)
.-= Ari Herzog´s most recent blog post ...BLOGGING IN CAPITAL LETTERS: YES OR NO? =-.

Danny
Danny

That's where the black magic comes in... ;-)

It's something I thought about before starting one. If it was just going to be another outlet, then I probably wouldn't have bothered. But I want to use it as a place where, as well as some of the standard stuff like blog feeds and status updates, connections (or Liker's) will also get stuff there that they won't get anywhere else.

The ebook is the first example of this; there's a lot more to come, and hopefully it offers value in liking the page in the first place. :)

Jon Buscall
Jon Buscall

Howdy Danny,
What an awesome way to promote an Ebook. This really got me excited. One of the most innovative ways I've seen connecting content marketing with Facebook.

Brilliant stuff!
.-= Jon Buscall´s most recent blog post ...Your Community Matters =-.

Danny
Danny

Hey there Jon,

Cheers fella. I'd been thinking of doing something tied into content marketing for a while, but it was finding the right content and approach. It's been fun to watch how it's been accepted, and I'll share the metrics in a post next week.

Cheers, and hope you enjoy!

Iggy Pintado
Iggy Pintado

Mate

just about to download and tell my "friends" about it.
Good luck and keep doing the stuff that you do so well!

Cheers, Iggy
.-= Iggy Pintado´s most recent blog post ...Connection Story 5: Every Connection is an opportunity… =-.

Danny
Danny

Thanks Mr. P, much appreciated, and hope the Aussies enjoy ;-)

Janis La Couvée
Janis La Couvée

Thanks Danny:

Followed the instructions to the "T" but would have preferred to share on Twitter (sorry), and probably will too.

Have not had time to read the e-book yet. Thanks so much for the offer and for your engagement.

Janis
.-= Janis La Couvée´s most recent blog post ...Vic High Community Choir 5th Anniversary Concert =-.

Danny
Danny

Hey there Janis,

Sorry, I need to work on my written explanations - I'm okay in person, honest! ;-)

More than happy for you to share via Twitter, Facebook, LinkedIn, etc. What I meant (and should have said better) was that, instead of embedding on blogs or sending the ebook via email to friends (which I normally have on anything I publish), to direct to either this post, or the Facebook Page directly.

I'm curious to see how popular a single platform release can be, as opposed to making available on every network (if that makes sense?). So far, it's been interesting to see the metrics coming in, and I'll be sharing that information in an upcoming post.

As I say, more than happy to have the ebook shared, and my bad for not putting that across properly.

Thanks for the share on Facebook, I really appreciate it, and have a great weekend!

Mickey Gomez
Mickey Gomez

Heya, Danny! Finished the e-book today - great read, very insightful. I enjoyed the links and it certainly made me consider some aspects of Facebook that I'd previously dismissed.

Thanks for another awesome resource!

Danny
Danny

Then my job is done... :)

Thanks Mickey, glad you enjoyed. As I mention in the ebook, it's more a jumping off point than full resource, so looking forward to seeing how folks use it differently for their own needs.

Cheers, and have a great weekend!

Roy Wells
Roy Wells

Excellent work Danny. You certainly are putting yourself out there. Love the piece, and hope in the days and months ahead I can return the favor. Cheers
.-= Roy Wells´s most recent blog post ...How To Build Your Twitter Following the Old Fashioned Way =-.

Danny
Danny

Thanks Roy, looking forward to offering more platform-specific stuff in the future.

Cheers, and have a great one,

Danny.

Shirley Osei-Mensah
Shirley Osei-Mensah

Hi Danny, it's really great to hear about your new ebook. I'll definitely get myself a copy and read :) and since I'm already a liker of your Facebook fan page I won't have to perform any black magic :D :P.

Good luck with it (the ebook) and hope many people get to read it and benefit from it :).
.-= Shirley Osei-Mensah´s most recent blog post ...10 Keys To Success – My TEDxTalk At TEDxYouthInspire 2010 =-.

Danny
Danny

Thanks Shirley, and hope you enjoy (although I think you might have enjoyed the magic trick, hehe!).

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