With over 400 million active users, Facebook continues to be a great marketing platform for your business.
It doesn’t matter if you’re a small-to-medium business or a large conglomerate – Facebook should definitely be in your marketing arsenal.
To help you find some of the ways you can start to use Facebook to market your business, I’ve put together a free 33-page ebook that looks at some of the ways you can utilize Facebook for your business needs.
Looking at Pages, Ads, Search, Apps, Insights, Groups and Facebook Marketing Solutions, 7 Ways to Market Your Business on Facebook is meant as a quick reference guide or jumping-off point. How you use the information (and some of the case studies and examples within) will be determined by your needs and manpower/bandwidth.
Here’s the thing, though. As I wrote recently, I’m looking to offer platform-specific content as a way to offer value to connections on their preferred platform of choice, whether it’s this blog, Twitter, LinkedIn or, as in this case, Facebook.
So, you can only access the ebook via my Facebook Page. Since the content is Facebook-specific, I thought it’d be a nice way to connect the platform and users. It’s also a social experiment – I’m curious as to how platform-specific content sharing will be viewed.
Therefore, if you do download and wish to share via Twitter, email, etc, I’d be really grateful if you directed folks you may think would enjoy the ebook to the same download method as you had. I can’t make you, obviously, and I don’t want to be seen as a mean uncle, but it’d be really interesting to see how a Facebook-only share compares to a blog-wide share. Sound fair?
Anyhoo… if you’d like to check out the free 7 Ways to Market Your Business on Facebook ebook, head on over to my Facebook Page and click on the Free Ebook tab. If you’re already a “Liker”, you’ll see the download link. If not… well, there’s a little bit of black magic you need to go through first…
Hope you enjoy, and would love to know your feedback on both the ebook and the platform-specific content sharing approach. Cheers!
- Update February 2013: My Facebook Page set-up has changed since the original publication date of this post. If you’re looking for the ebook, click this link to download – cheers!