Why I’m Loving expo-MAX Analytics

If you run any kind of online business presence – blog, website, e-commerce store – then one of the key things to have in place is an analytics system for measuring your metrics.

This can be to gauge traffic, time spent on site, hot spots and much, much more. If you don’t have any kind of analytics in place, then you’re not seeing the bigger picture and missing out on valuable information that can take your site or business to the next level.

There are a ton of great measuring platforms available, some free, some premium, some of which I’ve spoken about before. While I use a mix of Quantcast and Google Analytics for this site currently, over the last few days I’ve been messing around with expo-MAX analytics.

And I have to say, I’ve been pretty damned impressed.

Who is expo-MAX?

Primarily an advertising solutions company, expo-MAX helps both advertisers and publishers to gain a larger share of their target audience.

For advertisers, they help you identify your strengths and eliminate your weaknesses, and tie it in with a fully monitored fraud prevention system so your ad spend can’t be gamed by fraudulent clicks.

On the publisher front, expo-MAX helps put you in touch with advertisers that are relevant to your blog or website. No generic Google Ads or similar – and by doing so, it should help you earn a decent return from any advertising you offer on your site.

But it’s the analytics package that interests me, and might do the same for you too when you see some of the cool stuff it does.

expo-MAX Analytics

While Google Analytics is a great free platform to measure the traffic, bounce rate and more to your site, often it doesn’t give you the information you really want (something Mack Collier points out in a recent post). So, good but not ideal.

expo-MAX, on the other hand, delivers a bunch of extra information with real-time metrics and then some.

For example, say I want to gauge when the busiest time on my blog normally is. While I can get this with Google, it’s a bit of a pain to go through the process of correlating that with other information relevant to that time.

With expo-MAX, however, I can see the time of day that gets peak traffic, as well as the country that traffic comes from at any given time. I can also see referring sites, the most popular content and the top search terms that brought traffic to me – all on the same page. You can then dig deep into this information for even more metrics.

You can see how this would benefit you as a blogger or business owner. Say you have a promotion for North American audiences – you can then tailor publishing that offer to the busiest time of the day for that audience. You can also look at the titles of the posts that gained most traction, and work that into your promotion as well (titles can have a huge sway on visits).

Social Media Analytics

So far, much like Google and pretty much most other decent analytics platforms. And for the most part, that amount of information will be all many bloggers need. But if you really want to get into where your traffic comes from, expo-MAX has a pretty cool trump up its sleeve with social analytics.

When you’re in your dashboard area, you can delve into your traffic sources and get a feel for who’s sending you the most traffic. Normally you’ll get some of this information on other platforms. But where expo-MAX differs (as far as I’m aware of from other platforms I’ve used) is by showing you the most prolific users.

For instance, once I’m in the traffic sources area, I can click on Referring Sources. This shows me the top 20 referring sites. Currently, Twitter is the site that provides most traffic to my blog, accounting for 19% of my traffic. If I click on the Twitter link, though, I can then see which Twitter user sends the most traffic my way (thanks, Jim Connolly!).

Click on any of the other top 20, and you get more information again about that site’s top “providers”, if you like.

My current top 5 traffic sources are Twitter, Headway Themes (affiliate link), Google, Networked Blogs and PR Daily – by clicking each of these, I can see what kind of audience I’m attracting and the type of link that saw them come here in the first place.

Let’s say you wanted to offer a customer appreciation promotion – you can see how having the information that expo-MAX offers in its social analytics would be of use.

Does expo-MAX Replace Google?

For me, yes. While Google Analytics is an excellent platform, it still doesn’t quite offer the amount of information that I’d personally want to use.

As well as the features I’ve highlighted here, you have a huge amount of information at your fingertips with expo-MAX. It even tells you what page of Google you’re on for the search term that brought your traffic (I found out I was on page one for the search term ftc social media guidelines, for instance, and saw how much traffic came to my blog for that term). Then you have conversion tracking, bounce rates, detailed drill down into information…. you need it, you pretty much got it.

I’ve only been messing with the tool over the weekend, and I’m already sold on it. For a free platform, it offers an incredible amount of information, and when I complement it with Quantcast for more detailed demographics, I’ve got all the information I could possibly want on my blog traffic.

From a blogger or business point of view, it’s pretty clear to see the benefits expo-MAX offers. Couple that with the very clean and user-friendly interface and support documentation, the ability to track multiple sites and the fact you can choose from a free or premium account, and I can see expo-MAX gaining a huge chunk of the web analytics market.

How about you? Will you be trying it, and what platforms do you currently use to track your metrics?

Note: This blog no longer runs on the Headway framework. Instead, it’s a custom WordPress design by Lisa Kalandjian of SceneStealer Graphics.

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  1. Colby Gergen June 14, 2010 at 6:45 pm


    I’m stoked to get this on a few sites I’m building and hopefully on the school agency I’m working for next semester. Google Analytics is great, but doesn’t quench the thirst, especially when you’re trying to understand multiple audiences.

    • Danny June 14, 2010 at 8:10 pm

      That seems to be most people’s issues with GA, Colby – it’s good, but you always feel there’s a lot more that could be done.

      Hope expo-MAX works out for you, love to hear your thoughts when you have it up and running.

  2. Mark W Schaefer June 14, 2010 at 9:42 pm

    Interesting. I also use Stat Counter, kind of an obscure (I think) Australian company with great analytics. Free up to a point, but it works for me. No personal affiliation with me whatsoever. Just being helpful. Thanks for the excellent and helpful post Danny.

  3. Eric Andersen June 15, 2010 at 12:31 am

    You bring up some great points Danny, especially about being able to know when the busiest time on your site is. I’ve never used anything else but GA, but now it makes me wonder what I’m missing out on.

  4. David Wang June 15, 2010 at 1:50 am

    Danny, your blog post is the 1st time I’m hearing of expo-Max so thanks for introducing me to a new tool for my toolbox :)

    I consider myself a pretty advanced Google Analytics user (I’m a Qualified Individual) and at first glance expo-Max seems to be lacking lots of features that GA has like goals. The 1st thing any web publisher should do with their analytics package is to set up website goals. For example, my GA goals include successful newsletter signups, and engagement goals like viewing more than 3 pages per visit.

    Looking at their documentation, Expo-Max also seems to be lacking conversion funnel tracking, e-commerce tracking, custom reports, benchmarking (where you can compare your site to similar sites anonymously) and more. And don’t get me started on their AdWords integration, mobile tracking, Event tracking…

    To me, it seems their analytics solution is a complementary product to their advertising solutions which leads me to wonder if you had to sign up for their advertising program to get their analytics? Admittedly, GA is not the best tool in the market but they’re constantly innovating and adding new features. Their biggest criticism is that they aren’t “real time” although they do refresh their data almost every 2 hours.

    Danny if you need help with GA I would be happy to look into it for you. I wonder if there’s a market for a good Google Analytics training program..? 😛

    P.S. You can easily check hourly stats in Google Analytics. Here’s a screenshot of what button to click http://yfrog.com/jdhourlystatsp

  5. Danny June 15, 2010 at 2:44 am

    Hi there David,

    First, if I had to sign up for any program, you can be sure it would have been front and centre on the post itself. If there’s any extra steps that you need to take on anything I ever write about, it’s always disclosed. It’s something I take very seriously, and it’s why I have a Disclosure Page here on the blog (it’s a child page to About This Blog). So no, I didn’t have to sign up for any advertising or publishing program. You certainly have that option, but it’s exactly that – optional. The analytics package is a strong, standalone package as is.

    They do have conversion tracking and configuration. It probably doesn’t go as deep as Google Adwords, but then that is a Google product so you wouldn’t expect that as part of another package really.

    The thing I like about expo-MAX over Google is the fact you don’t need to be Qualified to use it well. The thing I hear most about GA is that it’s not that user-friendly, and that you need to jump screens to get complementary info.

    The example you use of the hourly stats is a good one – with GA, you need to flick between selections to have the same information that you get with expo-MAX.

    For me, the simpler and more user-friendly approach wins over the need to jump back and forth to get answers.

    I didn’t say GA was bad; simply that (for me) expo-MAX is better. Some folks will stick with GA; some folks might check out expo-MAX or any of the other platforms around. It all comes down to comfort levels, and I just personally feel more comfortable with expo-MAX and Quantcast as opposed to GA and Quantcast.

    Cheers! :)

    • David Wang June 15, 2010 at 2:53 am

      Hey Danny, thanks for clearing that up. I guess I’m the kind of user who likes lots of features 😛 Speaking of user friendly, I also use GetClicky.com. Lots of features & reports presented clearly.

      I think I’ll give Expo-Max a try – I was put off initially by their sign up page. And I didn’t mean to imply that you weren’t disclosing anything :)

      • Danny June 15, 2010 at 10:13 am

        No worries mate – like I say, I do like GA, I just find it taxing to use compared to other systems.

        That’s the problem with answering a blog comment at 2.44am after being up 19 hours – I probably came across a little grumpier than I should have at the “disclosure question” – sorry! :)

  6. Gini Dietrich June 15, 2010 at 7:55 am

    This one definitely is NOT in my notebook! :)

    Did I miss what this costs? I’m going to try it. I’ve been relying on intuition, su.pr stats, and GA all combined. Somehow I think this is better than the three of those combined.

  7. Rob Metras June 23, 2010 at 11:03 am

    I just started using q4-ioerception to get the “whys” instead of just the “whats” in clicky or google analytics. It is a free service I learned about from Avinash Kaushik , my favorite analytics guy. Any thoughts ?

  8. Ari Herzog June 25, 2010 at 10:56 am

    Echoing others, thanks for exposing me to something I never heard of before. I created an account, set up the code — but an important question before continuing:

    Google Analytics enables me to not track my own visits by inputting an IP address. I do not see a comparable edit with this; I don’t want every time I visit my site to be counted; is there a way to remove yourself? Else, I wonder how accurate your above metrics are.

    • Danny June 25, 2010 at 2:47 pm

      Good catch, Ari, I didn’t even think of that.

      I emailed your question to the developer and at the minute, that feature isn’t in it. But he agrees that it should be and he’ll be looking to integrate it this weekend. :)

      Cheers again!

    • Alex June 25, 2010 at 6:11 pm


      Danny brought this up to my attention this morning and I’ve added IP filtering. It’s under Analytics -> Setting. I think I called it IP Exclusion or something along those lines.

      Thanks for bringing it up.


  9. Ari Herzog June 28, 2010 at 9:29 am

    The script that you add to your site also adds an advertisement. If you don’t check the script the site asks you to add, scroll to the bottom of this page and you can mouseover the different words following “Online Adsdata” to see what I mean.

    The script I was given included a span of href=”http://expo-max.com/website-traffic-statistics/”>Website Statistics href=”http://www.e-mortgage.org”>mortgage

    While I can delete that second hypertext reference, think about the principle. You get the statistical program for free but they add an ad.

  10. trueinternetworld October 11, 2012 at 2:55 am

    Expo Max seem to be nice but i really do not think it can be compared to google’s analytics because google tools gives you more inlights then anything, pardon me if am wrong.

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