Facebook Fan Page Evaluation Fun with Vitrue
One of the reasons I set up a Facebook page was to offer an outlet where folks that were more comfortable on Facebook could connect and interact.
Yes, my blog is my home space, and then there’s also Twitter, LinkedIn, YouTube and other social profiles where we can connect. But not everyone likes reading blogs; not everyone’s on Twitter; some folks don’t like to get too involved with LinkedIn, and so on. So, making an outpost available where you’re most comfortable was a no-brainer.
So far, it seems to have worked pretty well. There’s a good mix of extended blog posts, shared resources, exclusives and connections, as well as folks that add comments or make suggestions of their own about resources that may be interesting to those that like my page. And I can’t ask for much more than that.
However, it’s always cool to see how anything we do online is perceived. After all, if we’re not measuring (or at least evaluating) our progress, how can we see where we’re going wrong and correct, or what we’re doing right and build upon?
That’s why something like Vitrue’s Social Brand Evaluator is so interesting.
At its heart, the evaluator is a simple method to see how your Facebook page rates for interaction, social value, and the potential for future marketing or monetary worth.
It also highlights some of the best practices for growing your page, as well as give you a breakdown of page value history (so if you’ve had your page a while, you can see if you’re going in the right direction or not).
While it’s not a direct replacement for proper metrics and measurement, it is a solid enough little app that can show you how you compare to others in your niche or industry. So if there’s someone you really admire, then Vitrue’s evaluator will let you see where you need to be headed to get closer to that page’s social value.
The main problem with it as it currently stands is that it doesn’t really tell you what these figures mean. For example, what does the Annual Page Value indicate – what the page is worth to advertisers, or how much you have the potential to make with offers to those that like your page?
The same goes with the Earned Media Value slider – again, is this for advertisers, page owners, a mix of both or none of the above? A little more clarification on the evaluator would be really useful (though maybe Vitrue is saving that for paid client work instead).
Either way, it’s a decent look at how your Facebook page is being used and viewed, and that’s always useful.
Here’s my social value. If you have a Facebook page, check out the evaluator for yourself and see where you currently sit and where you could either change or improve interactions. And I’d love to hear what you think of the tool and its use.
23 Responses to “Facebook Fan Page Evaluation Fun with Vitrue”
Even great oaks start from little acorns, Margot
I think that’s one of the best things about the tool – it’s really easy to understand and can give you a quick snapshot into where you need to be. Looking forward to seeing you grow!
This is some interesting information, thanks!!!!!!
Interesting, Danny! I saw your chart come through on Facebook, I think yesterday but this post made me try it on Design Resumes page and a couple of friend / client pages. The thing it revealed to me is that the level of engagement you have does impact the results. Whatever your value could be because you have a great product or service, if you don’t relate to your customers, you don’t attain it. I understand that metrics are easily flawed when you use applications like this but I’m looking at it from the way I ran my test and the level of engagement I see coming from my test subjects. Apples to apples, so to speak. Thanks for letting me think…
Julie Walraven | Resume Services recently posted…. The littlest blue jay
Agreed, Julie.
I sat down and messed around with the Fantasizer slide, and it was interesting to see that, while your value might increase, it would probably come at a cost of lower engagement.
Some folks will obviously be okay with this, but for the rest of us? Where’s the real value without interaction?
In my mind, Danny, interaction is the real value… and that part made no sense to me either. For my services, people who connect with me and talk with me usually either become my clients or become a source for my referrals or at least my references. If there is no interaction, it seems all of those lose.
Julie Walraven | Resume Services recently posted…. The littlest blue jay
Interesting post Danny, I did a review of our Destination Marketing organization here in Ontario http://www.facebook.com/explorethebruce and sent the screen snap outcome of our value of $40,000! After one year of me building up our social media accounts to almost 5000 each, we are creating a big stir.. year 2 is going to be even more exciting. Once u get to a certain level in social media you can see how it is still in the infancy with so much room to grow. You just need to be positioned properly to go to the next level! Be well all!
Gem recently posted…. Ontario Motorcycle TouringHey there Gem,
Thanks for sharing your results – just goes to reinforce that being in it for the long run reaps the rewards.
Hey Danny,
Been a while since we’ve chatted. This is a great find! I’ve had a page on FB I’ve been working with for a few years now that’s netted about 4,000 fans. It’s not my brand, but something I created for fun, and has taken off, so I’ve been wondering about monetizing it.
This evaluator gave me some great insight into ways to improve my posts and other information.
I knew the page had value, but it was fun to see a number associated with it, and the potential is far greater than I might have ever realized!
Thanks again!
This tool is a real eye-opener; it tells you where are you now and what’s your potential. Excellent tips. Thank you for sharing.
I just took the plunge into Facebook a few days ago for the exact reasons you mention. It has taken me several days to wade through all of the Facebook terminology and figure it out but I think I am finally there. Less then a week in and SPE says my Annual Page Value is a whopping $14! So now I have a benchmark to see how I am doing in the months ahead. Thanks for this timely post.