I'm not usually very good at guessing games ~ I have a tendency to focus on peripheral clues and sometimes miss the point. However, I'm going to entertain the notion that we're about to witness a creative expression of truth, goodness and beauty that blends elements of man, nature/the environment and change.
I would feel more comfortable with this submission if the announcer had flipped himself 180 degrees to read the message correctly vs flipping the page. That probably would have cost more though ...
Yeah, it included royalties and something to do with a red-beard camel. A little out of the budget, this time... ;)
In his book 

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