If you run any kind of online business presence – blog, website, e-commerce store – then one of the key things to have in place is an analytics system for measuring your metrics. This can be to gauge traffic, time spent on site, hot spots and much, much more. If you don’t have any kind of analytics in place, then you’re not seeing the bigger picture and missing out on valuable information that can take your site or business to…

Sometimes being a blogger is no fun. I don’t mean that from a, “Oh, woe is me, I have to blog” point of view. Nor do I mean it from a, “Why hasn’t my blog been turned into a book yet?” viewpoint. Besides, how much of a letdown would a book that’s made up of recycled blog posts be? No, it’s more from the perspective of getting the best user experience, without overloading that same experience with too much clutter…

One of the folks that I’ve been fortunate to get to know through social media is John Haydon. Hailing from Cambridge, Massachusetts, John’s someone that inspires me every day. He’s an outstanding ambassador when it comes to social media for social good; a great social media blogger; and a key part of the 12for12k community. I finally had the good fortune to meet John in real life when we collaborated on last year’s Tweetsgiving project, and met up in Florida to help…

There’s a lot of fear at the minute. Fear of knowing is joining fear of the unknown as a staple in our lives. Knowing the economy sucks leading to a future unknown. Knowing we can’t stand around but not knowing what first steps to take. Knowing you want to try something new but so many unknown things to learn. But you know, fear is a good thing. Fear is what spurns us to experiment. Fear is what leads us to…

Last week, I released a free 33-page ebook titled 7 Ways to Market Your Business on Facebook. As the title suggests, it offered a few ways you could use Facebook to take your business to your customers, by using the platform’s various strengths – Pages, Apps, Ads, etc, – as a jumping-off point. But there was a small “catch”, if you like. As an experiment in offering exclusive content tailored specifically to connect the relevant platform and users, I limited…

If you’re a blogger, you may have been asked to write a guest post by another blogger. Or, you might have offered a guest post yourself to a blogger you admire. Either way, writing a guest post opens you up to a whole new audience and can increase your own readership into the bargain. Blog readers that may never have heard of you otherwise now have their eyes on you. Add to that the credence that comes with someone else…

I’ve loved the idea of Posterous from the start. As a quick-start blogging platform, Posterous offers a pretty robust platform to build your blogging expertise from. One of the biggest things that puts many folks off from starting a blog is often the time commitment needed. Yet with the ability to post via email, Posterous allowed anyone to experiment. I’ve introduced a few clients to blogging via Posterous, and it’s given them the confidence to swap to “full-on” blogging via WordPress…

With the amount of year-end overviews that appeared at the end of last year, it’s not surprising that some really cool ones would slip under the radar. I found this video completely by accident, which just goes to prove that some of the best things happen that way. What I love about this video by Rob Cottingham is the way he manages to mix the big stories with the ones that escaped media attention, yet were still big themselves within the…

According to Webster’s Dictionary, the meaning of the word silo is a trench or pit used to exclude air, or an underground structure. So, by definition, a silo is something that chokes the life out of you, or keeps you hidden from view. So why do so many businesses continue to silo their people from each other?  

With over 400 million active users, Facebook continues to be a great marketing platform for your business. It doesn’t matter if you’re a small-to-medium business or a large conglomerate – Facebook should definitely be in your marketing arsenal. To help you find some of the ways you can start to use Facebook to market your business, I’ve put together a free 33-page ebook that looks at some of the ways you can utilize Facebook for your business needs. Looking at…