TOTAL SHARES 4.4K

As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year.

So, here are ten facts about the five most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and blogging – with two more bonus facts thrown in just for fun. (And to get to the figure of a fact a week for a year).

Enjoy!

52 cool facts about social media - FacebookFacebook

1. The average Facebook user has 130 friends.
2. More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.
3. Over 300,000 users helped translate the site through the translations application.
4. More than 150 million people engage with Facebook on external websites every month.
5. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
6. There are more than 100 million active users currently accessing Facebook through their mobile devices.
7. People that access Facebook via mobile are twice as active than non-mobile users (think about that when designing your Facebook page).
8. The average Facebook user is connected to 60 pages, groups and events.
9. People spend over 500 billion minutes per month on Facebook.
10. There are more than 1 million entrepreneurs and developers from 180 countries on Facebook.

Statistics from Facebook press office.

52 cool facts about social media - TwitterTwitter

11. Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.
12. Twitter gets more than 300,000 new users every day.
13. There are currently 110 million users of Twitter’s services.
14. Twitter receives 180 million unique visits each month.
15. There are more than 600 million searches on Twitter every day.
16. Twitter started as a simple SMS-text service.
17. Over 60% of Twitter use is outside the U.S.
18. There are more than 50,000 third-party apps for Twitter.
19. Twitter has donated access to all of its tweets to the Library of Congress for research and preservation.
20. More than a third of users access Twitter via their mobile phone.

Statistics from Twitter and the Chirp Conference.

52 cool facts about social media - LinkedInLinkedIn

21. LinkedIn is the oldest of the four sites in this post, having been created on May 5 2003.
22. There are more than 70 million users worldwide.
23. Members of LinkedIn come from more than 200 countries from every continent.
24. LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish.
25. Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted for the position via his LinkedIn profile.
26. 80% of companies use LinkedIn as a recruitment tool.
27. A new member joins LinkedIn every second.
28. LinkedIn receives almost 12 million unique visitors per day.
29. Executives from all Fortune 500 companies are on LinkedIn.
30. Recruiters account for 1-in-20 LinkedIn profiles.

Statistics from LinkedIn press centre and SysComm International.

52 cool facts about social media - YouTubeYouTube

31. The very first video uploaded was called “Me at the Zoo”, on 23rd April 2005.
32. By June 2006, more than 65,000 videos were being uploaded every day.
33. YouTube receives more than 2 billion viewers per day.
34. Every minute, 24 hours of video is uploaded to YouTube.
35. The U.S. accounts for 70% of YouTube users.
36. Over half of YouTube’s users are under 20 years old.
37. You would need to live for around 1,000 years to watch all the videos currently on YouTube.
38. YouTube is available in 19 countries and 12 languages.
39. Music videos account for 20% of uploads.
40. YouTube uses the same amount of bandwidth as the entire Internet used in 2000.

Statistics from YouTube press centre.

52 cool facts about social media - BloggingBlogging

41. 77% of Internet users read blogs.
42. There are currently 133 million blogs listed on leading blog directory Technorati.
43. 60% of bloggers are between the ages 18-44.
44. One in five bloggers update their blogs daily.
45. Two thirds of bloggers are male.
46. Corporate blogging accounts for 14% of blogs.
47. 15% of bloggers spend 10 hours a week blogging.
48. More than half of all bloggers are married and/or parents.
49. More than 50% of bloggers have more than one blog.
50. Bloggers use an average of five different social sites to drive traffic to their blog.

Statistics from Technorati’s State of the Blogosphere 2009.

Bonus Facts

51. 90% of Internet users know at least one social network.
52. The average social user has 195 friends.

Statistics from Online Media Gazette.

So there you have it – a fact for every week of the year, just in case you need it for your next presentation or tweet-up, and want to let folks know why social media isn’t so dorky after all. And as an added bonus, here are some ways you can use these stats for your business’s strategy.

Cheers!

TOTAL SHARES 4.4K
Sign up for free weekly content

Subscribe to my newsletter and get a weekly email with the latest blog post, recommended reading, quick tips and more. I respect your privacy and will never spam you.

(Be sure to check your Inbox to confirm subscription - thanks!)

Enjoy this post? Share your own thoughts:

102 Comments on "52 Cool Facts About Social Media"


Indicateurs de performance : LinkedIn - Titan Interactif
1 month 2 days ago

[…] 12 millions de visiteurs quotidiens (Danny Brown) […]

Facebook en chiffres - Titan Interactif
1 month 2 days ago

[…] 100+ millions utilisent Facebook de leur appareil mobile (Danny Brown) […]

Facebook quick facts - Titan Interactive
1 month 3 days ago

[…] 100+ million use Facebook on a mobile device (Danny Brown) […]

Performance Indicators: LinkedIn - Titan Interactive
1 month 3 days ago

[…] 12 million daily unique visitors (Danny Brown) […]

PR Links week 27 - Coopr
2 months 2 days ago

[…] 52 cool facts about social media Daar kun je mee […]

52 Cool Facts About Social Media | Pittsburgh M...
10 months 24 days ago

[…] A collection of 52 very cool social media facts, statistics and figures from Danny Brown.  […]

35 interessante feiten over social media | iValue
1 year 5 months ago
Things you might not know about Social Media | lphamblog
1 year 5 months ago
26 Social Media Stats You Should Know - Vee Popat Digital Marketing
1 year 5 months ago

[…] has a nice series entitled 52 Cool Facts About Social Media summarizing social media stats from 2011 and 2012. I’m sure he’ll have a 2013 edition out at the end of this […]

Kennedy Chimwanda
2 years 3 months ago

Your blog is juss smart and responsive too. Very inspirational although I am yet to read it…

Blogs importateur
2 years 5 months ago

des faits vraiment importants, dites donc, des chiffres qui dépassent mes imaginations.

Zaeem Hxn Ashraf
2 years 6 months ago
Zaeem Hxn Ashraf
2 years 6 months ago
Zaeem Hxn Ashraf
2 years 6 months ago

Very informative… :)

Zaeem Hxn Ashraf
2 years 6 months ago

Very informative… :)

classified ads
2 years 7 months ago

That very big, how does they maintain Database, Image data?

Mark_Ben
2 years 8 months ago

Hey thanks Danny. All these social networking sites are the basic necessity of Americans. Many of us cannot go through an entire day without passing comments on the Facebook or updating the social status in these websites. The importance they have in our lives is inevitable.

SeemaKhi
2 years 10 months ago

http://www.usofts.com Professional Development Programmer is aim  to catch the attention of strengthen and retain budding ability within world vision global by providing programmers for persons
Professional development
http://www.usofts.com/wordpress-website-4/

SeemaKhi
2 years 10 months ago

http://www.usofts.com Professional Development Programmer is aim  to catch the attention of strengthen and retain budding ability within world vision global by providing programmers for persons to exchange knowledge and strengths attained in Universher education degree and Prentice skills and talents valid for the no benefit world the aim for the professional 
Professional development
http://www.usofts.com/wordpress-website-4/

SeemaKhi
2 years 10 months ago

http://www.usofts.com Profes vision global by providing programmers for persons to exchange knowledge and strengths attained in Universities nor in the higher education degree and Prentice skills and talents valid for the no benefit world the aim for the professional 
Professional development
http://www.usofts.com/wordpress-website-4/

worli7
2 years 10 months ago

One more fact: Americans spent about 23 percent of their web time on social networks. This was a 43 percent increase over usage in the previous year.

Db
2 years 11 months ago

This is great info thank you very much.  I found some more cool stuff over at the <a href=”http://www.ranker.com/fact-lists”>Interesting Facts</a> list at ranker. Check it out after reading this article.

Peter Zmijewski
3 years 2 months ago

Everyone knows social media continuing to get fame & get more traffic…

Sebastian
3 years 8 months ago

Hi Danny,

Thanks for sharing. Looking back a year after making this post, if you could change one fact under each category what would they be?

3 years 8 months ago

Hi Sebastian,

It’s funny, I’ve been thinking of running an updated 2011 version, and include some more platforms. Think I may just have to do that. :)

Sebastian
3 years 7 months ago

Uhm yeah…would love to help contribute if you ever wanted to collaborate. Social media has transformed with the sprouting of new social media platforms like Klout and the increase in popularity with geolocation platforms. Keep me posted.

MichiganDocuments
3 years 10 months ago

Thanks Danny. I’m trying to get into social media and am glad for the tips.

Craig
3 years 10 months ago

I’m currently using Facebook and Twitter, but never gave the others a thought. Once I feel like I’m utilizing the first 2 to the best of my ability I’ll need to think about expanding.

3 years 10 months ago

And that’s the great thing about each network, Craig – you don’t need to be on each. Make the choice based on where you need to be the most (personally or professionally) and then build from there.

I probably use 4-5 at the most – blogging, Twitter, Facebook, Slideshare and LinkedIn – and the rest kinda fall around that, based on either my needs or client needs at the time.

Cheers, mate!

Raweesh
3 years 10 months ago

Hey Danny, it was a good read, guess i was an year late! :). However, these figures must have changed for the better but i am wondering how much pie can social media can have out of real marketing budgets for the Companies out there? and Excatly how can they utilise socail media to make real differnece in the longer run.

Craig
3 years 11 months ago

You’re awesome Danny! Great read.

JMattHicks
4 years 2 months ago

I had no idea that LinkedIn was the oldest, and I was also most intrigued by their stats. 80% of companies use LinkedIn as a recruiting tool? A new member joins every second? GOOD STUFF as always, @DannyBrown !

denise taylor
3 years 11 months ago

cool!!im actually just now hearing about linkedin. cant wait to try it!

GTKSolutions
4 years 2 months ago

We absolutely love this blog post. We’ve tweeted different facts from your list several times. Thanks so much for this post and all the hard work that went into.

inspiredmomma
4 years 2 months ago

This is a great post! Thanks for sharing! I would love to share on my blog!