Businesses spend small fortunes on making their brands presentable.
They polish their message; media train the CEO; and give their website a shiny new look and feel.
Everything’s very nice; very safe; very presentable. Ready to be the poster child for Industry X.
And then they open their mouths.
Polishing is great; training is great; shiny is great. But culture is where the real beauty lies.
How beautiful is yours?