Businesses spend small fortunes on making their brands presentable.
They polish their message; media train the CEO; and give their website a shiny new look and feel.
Everything’s very nice; very safe; very presentable. Ready to be the poster child for Industry X.
And then they open their mouths.
Polishing is great; training is great; shiny is great. But culture is where the real beauty lies.
How beautiful is yours?
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License
