The Art of the Story

Danny, Video chats aren't new, but taking it to the cell phone and making it look that easy (if you both have the iPhone 4).. that's the real trick, yet they're not marketing that, the technology.

They are marketing emotion, selling the human experience. You're right about the emotional impact, Apple tells the story simply and powerfully. Their ad team knows how to hit you where you and your money live. ;-)

Like you, despite any problems, I still want one of my own. FWIW.

Danny, you frame your story well to let us know how all of this first touched your emotions and yet later, what you saw in the advert also persuaded you. Isn't it amazing how much our emotions guide our decision making. Do you think if you took a few more days to weigh all of this, you would make the same decision?

Yes, Apple has stumbled yet, they have built TRUST in the relationship with its' very loyal customer base and as Simon Sinek illustrates, "Customers don't buy what we do, they buy WHY we do it." Apple's passion for cutting edge great design drives early adopters to its' latest releases like flies. It shows that the buying decision is an emotional one for many and that emotional part of our brains is never rational.

It's an amazing phone Danny. The media and the pundits had/having a field day with issues which are really minor in the grand scheme of things. I have zero issues in cell reception and facetime is fantastic value add. My screen did have discoloration as well, but it was gone within 3 days.

Danny, Video chats aren't new, but taking it to the cell phone and making it look that easy (if you both have the iPhone 4).. that's the real trick, yet they're not marketing that, the technology.

They are marketing emotion, selling the human experience. You're right about the emotional impact, Apple tells the story simply and powerfully. Their ad team knows how to hit you where you and your money live. ;-)

Like you, despite any problems, I still want one of my own. FWIW.

Danny, you frame your story well to let us know how all of this first touched your emotions and yet later, what you saw in the advert also persuaded you. Isn't it amazing how much our emotions guide our decision making. Do you think if you took a few more days to weigh all of this, you would make the same decision?

The iPhone 4 is great so far. No complaints on my end.

These commercials are outstanding. Real emotional situations. They know what they're doing for sure.

Wow - epic ad. A perfect example of the power of promoting the service that the product provides rather than just the product.

It is a very good advertising campaign from the emotional aspect. Though I wonder how many times the phone cut out before they could tape the entire thing :p... sorry I had to play the devils advocate!

Danny Brown! Am I to take this to mean you do not have an iPhone?? You're right about the ads - I love the emotional plug. But, both of you have to have the 4G for that particular app to work. As much as I love video Skype, though, it's a pretty cool feature. Buy it already. You have no idea what you are missing!

Yup saw this about a week ago. Advertising at its very best.

A tug at the ol' heart string never hurt a thing eh?

I'm not an iPhone user, but I'd consider it as well based on Apple's ad campaigns.

Yes, Apple has stumbled yet, they have built TRUST in the relationship with its' very loyal customer base and as Simon Sinek illustrates, "Customers don't buy what we do, they buy WHY we do it." Apple's passion for cutting edge great design drives early adopters to its' latest releases like flies. It shows that the buying decision is an emotional one for many and that emotional part of our brains is never rational.

It's an amazing phone Danny. The media and the pundits had/having a field day with issues which are really minor in the grand scheme of things. I have zero issues in cell reception and facetime is fantastic value add. My screen did have discoloration as well, but it was gone within 3 days.