For any blogger (especially if you’re using your blog for your business), Arkayne is a pretty solid platform that you might want to check out.

I’ve been using Arkayne on my blog for the last month or so, and I gotta say, I’m enjoying the experience so far. I’ve not used all the features to their full advantage yet, but that’s more to do with me than the tool itself.

So what is Arkayne and why should you be bothered?

Simple. Two of the most asked questions by bloggers is how to get more traffic and how to monetize it. To grow and monetize your blog you need readers but, as any blogger will tell you, finding those readers initially can be tough.

It takes a combination of content worth reading, strong search engine visibility and social network sharing and relevance. Arkayne can help with all three.

Search Engine Optimization

Arkayne’s built-in SEO Analyzer helps you increase the visibility of a page or post to the various search engines. Once your post is written and saved to draft mode, you can use the analyzer to test how well it’s optimized.

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The Arkayne SEO analyzer scores the post according to title, meta description and content. It then tells you where you’re going wrong and how to improve. You can make the changes and then re-analyze until you get that magic 100% (or A rating).

It’s similar to the Scribe SEO system with one main difference. With Scribe, you’re allocated credits depending on which package you buy. Each analysis uses a credit, as does each re-analysis when fixing your content, which means your credits can soon be eaten up and you have to buy more.

Arkayne’s SEO analyzer allows as many analysis checks and corrections as you need without charging extra – a nice touch.

Network Sharing

Another nice feature from Arkayne is the social sharing and network syndication options it offers. There are a few ways it does this and each one offers a great way to increase your traffic by building relevance into each post and share.

For example, if you link your Twitter and/or Facebook account to Arkayne, you can post an update from within your dashboard to your profile. Arkayne then posts this link as a status update on Facebook, or a tweet on Twitter. So what – just like any other content sharing platform, right?

Not quite. Where Arkayne differs is that the link goes back to your publisher page on Arkayne, and offers your profile along with related links to more content you’ve written on a similar topic. But that’s not all.

By searching your content and providing even more relevant links, Arkayne is constantly figuring out how to connect to your site from the link you provided, and increase its traffic and relevance every time.

Arkayne also offers the option to show related posts at the end of your own blog post (both from your blog and content across the web), which again helps decrease bounce rate on your blog while sharing content with and from others.

What I like about Arkayne’s approach is they take the time to find the most relevant links and then add to your post, so it’s not just a bunch of links grabbed by keywords only. It does mean that related posts don’t appear immediately, but when they do you know they will be relevant.

Another way Arkayne helps your blog grow is by its own social network of bloggers and publishers. You can use Arkayne’s recommendation engine to either recommend blogs or publications you read, or help find ones that would be useful to you. And of course this works in reverse.

Each recommendation or connection you make appears on your publisher profile, offering more visibility to that blog. So if you connect to other publishers and they find you relevant, your blog will then appear in their feed, increasing your visibility again.

Using Arkayne for Business

So far, I’ve looked at some of the features that make Arkayne a very cool platform for bloggers, but it doesn’t stop there. It can also help you with your business goals, regardless the size of you and/or your campaign(s).

For example, you can use Arkayne to examine your existing content (web, publisher strategies and relationships) and the social relevance options of Arkayne, and make sure you’re using the right approach (and amend if you’re not).

Additionally, you can also use Arkayne’s engine to find those that can help you spread your message more, as well as manage any syndicated news and content and adapt if any updates about your business are made.

Then there’s the analytics integration with Google Analytics, Omniture and Core Metrics to manage your campaign and click-throughs or tracking codes; traffic metrics to see who’s the best partner for your campaign; and white label branding to make Arkayne part of your client offering.

And that’s just brushing the surface – depending on your needs, you can really get deep into how you manage Arkayne for your business or enterprise goals.

Is Arkayne Worth It?

From my own (still limited) use so far, hell yes. As a blogger, the SEO Analyzer, as well as the RSS syndication and social integration options, makes it worthwhile to me.

And as a business owner, I can see where the various publisher and campaign solutions would be useful as well.

From a price standpoint, Arkayne also makes a lot of sense. As well as a free account, you can also purchase plans for Pro, Pro + SEO (the one I have), Business and Enterprise.

I’m still playing with all the features that Arkayne has, but I can already see the benefits. My bounce rates have dropped since I activated a related posts option, and my SEO visibility has improved too.

Would I recommend Arkayne? Yes – especially since you can test a lot of the features with a free account. Though to really benefit, I’d recommend the Pro + SEO package.

What about you – is Arkayne something you can see benefit from? Or if you’ve checked it out already, I’d love to hear your thoughts – as always, the comments are yours.

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Danny Brown
Co-author Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. #1 marketing blog in world as per HubSpot. Husband. Father. Optimist. Pragmatist. Never says no to a good single malt. You can find me on Twitter - Google+ - LinkedIn.

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