Why Arkayne is Good for Your Blog and Business

For any blogger (especially if you’re using your blog for your business), Arkayne is a pretty solid platform that you might want to check out.

I’ve been using Arkayne on my blog for the last month or so, and I gotta say, I’m enjoying the experience so far. I’ve not used all the features to their full advantage yet, but that’s more to do with me than the tool itself.

So what is Arkayne and why should you be bothered?

Simple. Two of the most asked questions by bloggers is how to get more traffic and how to monetize it. To grow and monetize your blog you need readers but, as any blogger will tell you, finding those readers initially can be tough.

It takes a combination of content worth reading, strong search engine visibility and social network sharing and relevance. Arkayne can help with all three.

Search Engine Optimization

Arkayne’s built-in SEO Analyzer helps you increase the visibility of a page or post to the various search engines. Once your post is written and saved to draft mode, you can use the analyzer to test how well it’s optimized.

Danny Brown 52 cool facts about social media SEO

The Arkayne SEO analyzer scores the post according to title, meta description and content. It then tells you where you’re going wrong and how to improve. You can make the changes and then re-analyze until you get that magic 100% (or A rating).

It’s similar to the Scribe SEO system with one main difference. With Scribe, you’re allocated credits depending on which package you buy. Each analysis uses a credit, as does each re-analysis when fixing your content, which means your credits can soon be eaten up and you have to buy more.

Arkayne’s SEO analyzer allows as many analysis checks and corrections as you need without charging extra – a nice touch.

Network Sharing

Another nice feature from Arkayne is the social sharing and network syndication options it offers. There are a few ways it does this and each one offers a great way to increase your traffic by building relevance into each post and share.

For example, if you link your Twitter and/or Facebook account to Arkayne, you can post an update from within your dashboard to your profile. Arkayne then posts this link as a status update on Facebook, or a tweet on Twitter. So what – just like any other content sharing platform, right?

Not quite. Where Arkayne differs is that the link goes back to your publisher page on Arkayne, and offers your profile along with related links to more content you’ve written on a similar topic. But that’s not all.

By searching your content and providing even more relevant links, Arkayne is constantly figuring out how to connect to your site from the link you provided, and increase its traffic and relevance every time.

Arkayne also offers the option to show related posts at the end of your own blog post (both from your blog and content across the web), which again helps decrease bounce rate on your blog while sharing content with and from others.

What I like about Arkayne’s approach is they take the time to find the most relevant links and then add to your post, so it’s not just a bunch of links grabbed by keywords only. It does mean that related posts don’t appear immediately, but when they do you know they will be relevant.

Another way Arkayne helps your blog grow is by its own social network of bloggers and publishers. You can use Arkayne’s recommendation engine to either recommend blogs or publications you read, or help find ones that would be useful to you. And of course this works in reverse.

Each recommendation or connection you make appears on your publisher profile, offering more visibility to that blog. So if you connect to other publishers and they find you relevant, your blog will then appear in their feed, increasing your visibility again.

Using Arkayne for Business

So far, I’ve looked at some of the features that make Arkayne a very cool platform for bloggers, but it doesn’t stop there. It can also help you with your business goals, regardless the size of you and/or your campaign(s).

For example, you can use Arkayne to examine your existing content (web, publisher strategies and relationships) and the social relevance options of Arkayne, and make sure you’re using the right approach (and amend if you’re not).

Additionally, you can also use Arkayne’s engine to find those that can help you spread your message more, as well as manage any syndicated news and content and adapt if any updates about your business are made.

Then there’s the analytics integration with Google Analytics, Omniture and Core Metrics to manage your campaign and click-throughs or tracking codes; traffic metrics to see who’s the best partner for your campaign; and white label branding to make Arkayne part of your client offering.

And that’s just brushing the surface – depending on your needs, you can really get deep into how you manage Arkayne for your business or enterprise goals.

Is Arkayne Worth It?

From my own (still limited) use so far, hell yes. As a blogger, the SEO Analyzer, as well as the RSS syndication and social integration options, makes it worthwhile to me.

And as a business owner, I can see where the various publisher and campaign solutions would be useful as well.

From a price standpoint, Arkayne also makes a lot of sense. As well as a free account, you can also purchase plans for Pro, Pro + SEO (the one I have), Business and Enterprise.

I’m still playing with all the features that Arkayne has, but I can already see the benefits. My bounce rates have dropped since I activated a related posts option, and my SEO visibility has improved too.

Would I recommend Arkayne? Yes – especially since you can test a lot of the features with a free account. Though to really benefit, I’d recommend the Pro + SEO package.

What about you – is Arkayne something you can see benefit from? Or if you’ve checked it out already, I’d love to hear your thoughts – as always, the comments are yours.

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  1. says

    Danny, this looks interesting. I have to say I’ve been using Scribe since launch and I’ve been extremely pleased with it. But this looks like a genuine challenger.

    Have you used Scribe and switched over? Or is this just something new you’ve taken to? See any differences in performance (if you did try Scribe)?

    I’m off to check out their pages after reading your post. Just wanted to leave a comment before I was on my way!

    Very best wishes,
    Jon

    • says

      Hi Jon,

      I did try Scribe when it first came out, and as you say, it’s a pretty solid platform.

      The main gripe I had with it was the one mentioned in the post. Having to use up credits for each new analysis seemed to defeat the object a little, especially since you need to re-check the changes you made based upon the Scribe recommendation.

      Not sure if that’s changed, since I cancelled my account at Scribe.

      But yeah, the analyzer in Arkayne is pretty good and definitely worth checking out. They both work similarly (although Scribe does give you that option to see how the meta description will look in a search engine box), but the fact that you can make as many checks and edits as you like with Arkayne gives it a big advantage.

      Headway already has great SEO built-in, and combining it with the Arkayne feature is really beginning to make a difference with visibility for the blog. Which is always a good thing. :)

      • says

        Thanks for the insight on Scribe and Arkayne, I agree with you Danny, using the credits thingy seem to be defeating the purpose.

        I didn’t know Arkayne existed until I read this blog post, then I remembered why I stalked you.

        I will most probably try out Arkayne and use Pro + SEO since it is in my budget range for a “student” :)

        Cheers!

        Aaron

  2. says

    Sick review Danny, we are often asked how Arkayne Socialize SEO Analyzer compares to ScribeSEO. I recently recommended you from my blog Intellectual Stimulations, looking forward to following your blog!

  3. says

    I have seen Arkayne in action on a site I guest post for, and I like the analysis it does on posts. Some I have been surprised by in both ways – ones I didn’t think were optimized well came up at 95%, and others I thought were got a much lower score. It either saves you some work or is a friendly reminder you need to do some more if you want your posts to be more search friendly. Thanks for the review!

  4. says

    This is the first time i heard about Arkayne. I’m looking for a great tool to help me in blogging now. Thanks for your sharing Danny! I would like to give it a try!

  5. says

    I’ve been using Scribe for many months now and loved every minute of it.

    Scribe will be also adding some additional features like internal link building and some other features, which Arkayne does not offer.

    So far, I am staying with Scribe :).

    Ana Hoffman

    • Paul K says

      Ana,

      I suggest looking at the Scribe vs. Arkayne comparison graphic for a clean side by side comparison of features.

      http://blog.arkayne.com/wp-content/infographics/scribe_vs_arkayne/

      Arkayne currently offers a well tested internal link solution thats being used by 5K bloggers today. Arkayne also offers the ability to link with other bloggers with similar articles. This is the social aspect of SEO that makes Arkayne so much more effective.

      Hope this helps clear things up! Give it a try, I think you’ll like the way we SEO.

  6. says

    I tried Arkayne and just didn’t quite grasp the full scope behind what it was supposed to do for me and my blog. I ran with it for about a month and then during a plugin audit decided that it needed to be evicted. This post has sort of swayed me back in the direction of re-installation. I think I may not given it a fair shot but initially it just felt like a lot of work for a plugin and since I manage a multi-author blog I try to automate as many processes as possible. I will give it another shot but if feels like “late” homework again I’ll have to seek out a more automated and simple to use service. This is me giving it another shot. Thanks again for the gentle bump Danny.

    • says

      @JermaineYoung Hi Jermaine,

      It’s definitely one of these additions that is true to the mantra “you get out of it what you put in.”

      I’ve seen some great results on this blog, both from SEO traffic and extended community, that’s made the extra “work” needed with Arkayne worth it.

      Let me know how you get on with it. :)

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