The Power of Emotional Impact

People talk about influence – what it is, how to get it, how influence is guided by numbers and how to attract the attention of influencers for promotional needs.

Folks like my good friend Sue put influence into perspective, while smart folks like Valeria also question how influence is measured. There’s no doubt that influence is a constant hot potato.

But sometimes, influence comes from the strangest of places. Sometimes influence comes from folks we might never look twice at. Sometimes influence comes from nothing but emotion.

Look at this video from Australian Juan Mann. One guy, who started a campaign offering free hugs to try and bring a touch of humanity back to the city of Sydney in his native Australia.

He wasn’t an A-list blogger commanding an audience of thousands. He wasn’t a celebrity with a million-plus Twitter followers. Instead, he was just a guy with an idea built on emotion.

Yet as you can see, not only did he influence folks in his city (as seen by the fast collection of petition signatures), he also influenced millions of people worldwide (60 million and counting on YouTube).

There are also a ton of Free Hugs movements worldwide, both online and offline. All from a single guy’s belief in humanity and emotion.

Funny how influence works, huh?

This is a cross-post with the SRM Group.

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Don Power - Marketing Consultant | Social Media St

Danny;

These days, how many things can make one weep with joy, love, hope and humanity?

This man, and this video are a couple of those things.

I needed a kleenex after watching this but it sure felt good.

Thanks for bringing it to my attention. Now I need to figure out how to favorite it in my YouTube channel!

Thanks Danny!

- Don

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Chris D Mitchell

Danny, You are amazing! I am so glad I discovered your work and your mission. This IS social media as it's best. Your work embodies what we need more of, instead of more and more people creating content and declaring themselves experts!

Danny

Hey there Chris,

Thank you for the extremely kind words, mate, and glad to have you here - look forward to hearing more from you. :)

Nikki Stephan

This is one of my favorite videos! It's amazing how something as simple as a hug made such a huge impact. Connecting to a person's emotions is indeed a powerful thing. :)

I think it confirms the frailty of humans, Nikki. We all want to appear strong and give the appearance of nothing phasing us.

Yet we can all do with a hug sometimes. :)

Antonia

Aw, I love this. LOVE it. Awesome guy. Thanks for posting this. Will def. pass it on! :)

Amen to that, Don.

I think you just need to double-click the video window and it'll take you to the main page on YouTube, then just favourite it. :)

Amanda Magee

Ok, made me weepy and hopeful. I don't think there is a greater gift than hope. Beauty. I'll pass it on.

As long as it was weepy in a good way, Amanda. :)

Have to admit, I can watch that video any amount of times and still get goosebumps. The soundtrack helps, too - great complement to an already amazing video.

Amy Putkonen

Hi Danny,

You write great stuff. It is always a pleasure to read your posts. No wonder you are so popular! (I think your altruistic nature is part of it too!)

Hey there Amy,

Thank you kindly, ma'am - glad to have you here, and I'll try and make sure I keep giving you reasons to be here. :)

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