If I have to ask you twice to explain what you do, your elevator pitch needs work.
If I give up on your phone tree, your communication options aren’t good enough.
If I Google you and you’re not on the first page, you’re not getting my attention.
If I don’t understand your FAQ’s, your product or service is being lost.
If I get lost on your website, you’re closing the door in my face.
We live in a world of quick questions and faster results. We have a tidal wave of information that no other generation has ever had access to. We are keepers of the keys to every business.
If you make us work when all we want to do is buy, you’ve failed. And we’re not good at giving second chances. Not in these times.
Are you considering this? And what would you add?