You like Seth Godin.
You hear he’s speaking at an event in NYC so you sign-up for your ticket. Others have signed up too because, well, Seth Godin always offers excellent knowledge and you want to catch up with the latest news from him.
There’s you and 200 other folks in the audience. Seth’s talking, and it’s awesome. You learn so much that you can take away and use for your own business. That’s the gold; that’s why you came.
The MC asks if you have any questions.
Other folks ask about things he was speaking about; he answers. They take notes and share thoughts on how that can help them increase their leads.
Then you pipe up.
“Great, Seth, but I think you’d really benefit from my product that helps bald men be more successful. We guarantee that you won’t feel awkward ever again, and you’ll be more successful with women and career prospects than you could possibly imagine. Because I’m here today, I’ll give you a 3-for-1 option on it – just let me know where to send it. Oh, and while I’m here, do you have erectile dysfunction too, because my company can also help with that.”
Yeah, right.
So. Are you looking to sell to the right audience at the right time, or are you just hitting blindly and hoping something connects?
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