Imagine If

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Instead of blowing $50,000 on the staff Christmas party, companies offered employees the option of a smaller bash and donated the rest to a local charity.

Instead of sending employees on a team-building exercise to the woods, companies sent them on a team-building exercise to renovate a playground in a run-down area.

Instead of always using interns from the local college, companies mixed it up a little and gave a business education to kids from lower income schools.

Instead of the lavish client lunch expenses, companies offered smaller, intimate, catered meetings and bought food for a local food bank.

Instead of the expensed company cars, companies rewarded carpooling where possible and bought the local school new buses.

Imagine if.

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About Danny

Danny Brown is Chief Technologist at ArCompany, helping clients turn social media intelligence into business results. He’s the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today." He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

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1 Trackbacks for "Imagine If"
  1. [...] As I started to think about how KC could participate in the “Day of Giving” on October 19, it became clear to me that @serveKC should be one channel to spread word about this serving day and also I will get a blog set up soon tied to this Twitter account that will not only list serving opportunities available on October 19, but for other times throughout the year. It reminds me of this post by Danny Brown on his blog where he asked the question…Imagine If. [...]


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