• Collaborative Marketing and the Natural Progression to Real Customer Satisfaction
    What if collaborative marketing was the new norm? Could we see true customer interaction and satisfaction? Even the most competitive of competitors could benefit too... 
      http://dannybrown.me/2012/01/26/collaborative-marketing-customer-satisfaction/
  • The Only Thing That's Dead Is Your Crappy "Everything Is Dead" Meme
    Many blogs and news stories talk about the death of this and the end of that. But is it really the end, or just a crappy meme - and if so, is it time to end these instead? 
      http://dannybrown.me/2012/01/22/the-only-thing-thats-dead-is-your-crappy-everything-is-dead-meme/
  • Before We Believe You
    Businesses try hard to buy our eyeballs with glossy ads and marketing campaigns. But are they trying too hard with their approach? Is there a simpler way to gain our trust and therefore our wallets? 
      http://dannybrown.me/2012/01/19/before-we-believe-you/

Austria and Social Media – A Digital Native’s Perspective

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Austria and Social Media – A Digital Native’s Perspective

This is a guest post by Antonia Harler, an Austrian and soon-to-be graduate who wrote her diploma thesis about Twitter as a tool for Relationship Marketing. She’s awesomely quirky as well as open-minded and she’s also kind of a big deal . For more information check out her blog Social Glitz or follow her on Twitter @antwizzel. When Danny asked me to write this guest post about how social Austria is, my reaction was “hell yes”. One of the reasons…read more

Draw a Tree, Get Cool Stuff

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Draw a Tree, Get Cool Stuff

Over at Bonsai Interactive, we made an art video on how to draw a bonsai tree, but we’re not sure of the results. So… we want you to show us the way. Draw your interpretation of a bonsai tree (either yourself or with friends) and then upload to the Bonsai Interactive Facebook page wall (and hey, feel free to give us a quick Like while you’re over there if you haven’t already). The best will get a cool little bonsai…read more

Air Canada and the Non-Lesson from United Airlines

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Air Canada and the Non-Lesson from United Airlines

This story caught my eye today. It’s about a little 10-year old boy who’s dying from muscular dystrophy. As part of his dying wishes, Tanner traveled to New York to take a tour through Central Park. He flew with Air Canada. In Canada, the name Air Canada is synonymous with “Who Cares Canada” instead. Simply put, they’re pretty much the crappest airline around. Yesterday, however, they outdid themselves. They broke Tanner’s $15,000 wheelchair. This is an 10-year old boy who…read more

I Can’t Believe It’s Not Haggis!

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I Can’t Believe It’s Not Haggis!

Like most good folks, Bonsai Interactive hates spammers and spamming with a vengeance. So we made a little video just for them. Enjoy (and hat-tip to Susan Murphy for the post title). (Cross-post with Bonsai Interactive) Pin it

Consider This

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Consider This

If I have to ask you twice to explain what you do, your elevator pitch needs work. If I give up on your phone tree, your communication options aren’t good enough. If I Google you and you’re not on the first page, you’re not getting my attention. If I don’t understand your FAQ’s, your product or service is being lost. If I get lost on your website, you’re closing the door in my face. We live in a world of…read more

Mining for Gold in Blog Comments

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Mining for Gold in Blog Comments

Two blog posts caught my eye today. The first was The Art of Blog Commenting by Arik Hanson, and the other was The Time for Location-Based Marketing is Now by Gini Dietrich. Two different blog posts – Arik’s (as the title suggests) is about blog comments, while Gini’s is about platforms like Foursquare and Gowalla and acts as a rebuttal to a recent Forrester report. Yet despite being different, they’re both very much tied together by one defining factor –…read more

Blog Design Revamp Part 1

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Blog Design Revamp Part 1

If you’re a regular reader or visitor here, you’ll know that my blog has undergone a bit of a style redesign this weekend. Out goes the blue and orange feel, and in comes a bolder, fresher look with cleaner lines and a nice mix of red, white and grey. It’s a colour scheme I’ve always liked and forms the design basis behind both Bonsai Interactive and the SRM Group. The awesome logo and banner (and the mix of the colour…read more

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