• Collaborative Marketing and the Natural Progression to Real Customer Satisfaction
    What if collaborative marketing was the new norm? Could we see true customer interaction and satisfaction? Even the most competitive of competitors could benefit too... 
      http://dannybrown.me/2012/01/26/collaborative-marketing-customer-satisfaction/
  • The Only Thing That's Dead Is Your Crappy "Everything Is Dead" Meme
    Many blogs and news stories talk about the death of this and the end of that. But is it really the end, or just a crappy meme - and if so, is it time to end these instead? 
      http://dannybrown.me/2012/01/22/the-only-thing-thats-dead-is-your-crappy-everything-is-dead-meme/
  • Before We Believe You
    Businesses try hard to buy our eyeballs with glossy ads and marketing campaigns. But are they trying too hard with their approach? Is there a simpler way to gain our trust and therefore our wallets? 
      http://dannybrown.me/2012/01/19/before-we-believe-you/

Caring Across Continents – The Next Phase of #12for12k

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Caring Across Continents – The Next Phase of #12for12k

“As I see it, there are two great forces of human nature: self-interest, and caring for others.” Bill Gates. Say what you will about Bill Gates, the man has a great point. It’s the kind of thinking that drives me, and is almost a mantra for the whole 12for12k project that I started with the help of friends back in December 2008. Since then, a ton of folks have become great friends and supporters, and taken the initial idea to…read more

Your Best Work is You

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Your Best Work is You

If you were asked to give someone a link to your best work, what link would you share? For me, some spring to mind, but who’s to say they’re my best work? Perhaps my favourites for whatever reason, but best? I don’t know. And what defines our best work? Is it the educational post about using the latest social media tool or application? Is it the blog post about a charity that you’re involved in? Or is it just an…read more

Email or RSS – Feeding the Inbox

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Email or RSS – Feeding the Inbox

If you’re a blogger, how easy are you making it for people to subscribe to you? Sure, just having the standard RSS feed is fine, and a lot of blog readers use this and this alone. Yet email subscription – or the option of one – is becoming more popular and offers your readers more choice – always a good thing. My personal preference is email subscription. I do use Google reader but I find I can miss some great…read more

My Comment Policy

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My Comment Policy

One of the things I’ve been considering for a while is having an official comment policy. It’s not because I feel I need one, per se – the community here is one of the best on the web. I feel incredibly lucky to have you guys come here and share your views, because you always treat both me and your fellow commenters with respect when discussing something I’ve written. That hasn’t changed. So why a comment policy? Simple – it…read more

Using Facebook Like to Market Your Business

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Using Facebook Like to Market Your Business

According to new figures released by a joint survey between Exact Target and CoTweet, Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers. Surveying 1,550 U.S. respondents aged 15 and older from March 2009 to April 2010, the results found that a whopping 40% of consumers like a brand or company on Facebook to “receive discounts and promotions.” When it comes to getting freebies, 36% would like a brand who offered…read more

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