Spammer of the Week Episode 1: Ad2Me



Comment spam is a pain in the ass. If you’re a blogger, you’ll know yourself how much fun it is to clean up spammy comments left by companies desperate to shill their services.

It’s not just restricted to blogs, mind you. Emails, Facebook Pages, Twitter direct messages, etc – all a lively source of some of the crappiest and most blatant spamming approaches around.

So I thought it might be nice to share the spammers with you on a semi-regular basis. It might be a comment left on this blog, or an email I receive, or a lovely Facebook spammer (something I’ve written about before). Highlight the companies that still think spamming is a great idea.

Ad2Me are spammers

The first one up is Ad2Me, a company so inventive they’re “taking the social media world by storm”. Even though their service is based on mobile phone texts – one of the leading social media platforms…

They left a comment on my post about social media bridges – I guess they thought the relevance was in their use of the words “social media” and the way they’re going to take that world by storm. Well, I guess another spammer is exactly what social media needs to take the world by storm…

Anyhoo. Crabby post? Maybe? Fed up of spammers? Always. Showing who they are so you can choose whether you deal with them or not? Up to you.

As for Ad2Me? Well, my thoughts on spammers are below.

Oh, and if you want to share examples of the spammers that you feel should be highlighted for their “sterling efforts”, feel free to send them to me – always happy to share your good stuff too! ;-)

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AntiSPAMer 4 pts

Whether this Ad2Me post may or may not have been spam, it's up to you. Whether or not it was their intent, I can't speak to that. However if it's your desire to make a difference by fighting spam, I think there are far greater fish to focus your efforts on.

For example, I've had several spammers post to my own blogs and forums that have posted several hundred postings at a time and one even did well over a thousand posts of topics having absolutely no relevance to my topics. I know I'm not alone with experiences like this.

Those are the kind people we need to focus on, not someone who posts a single comment or ad. While I appreciate your goal, I believe your time could be better spent. At least in your case the topic that was posted was at least relevant in a general way of speaking.

While I'm not condoning what was done by this Ad2Me post your referring to, I liken it to Batman focusing all his crime fighting resources on catching the office worker that steals the occasional pen or paper clip. Yes, this single Spam post was wrong and annoying, but it can easily be rejected from your site, just as my post can. Lets really make a difference by focusing on those that cause real issues. We can do better.

Thats my soap box.

DannyBrown 2707 pts

AntiSPAMer I see your point, but here's the thing. That was one post on my blog - you can be pretty sure I was just one of (probably) thousands, so it does reflect on the bigger picture you touch on.

And I still don't see the relevance of a mobile text service and building social media bridges. The only goal was to sell their wares in a spammy way. :)

AntiSPAMer 4 pts

DannyBrown Again, not to condone or approve of their tactics, at first glance, my thought is that Ad2Me does promote the building social networks by promoting communications to one another by paying them to do so. Whether or not it was their intent, who knows. But there is some relevance. That's all I was saying.

DannyBrown 2707 pts

AntiSPAMer Wouldn't it be better to promote social connections without the need to pay for them? That would be *real* social. And they're not really promoting social connectivity - they're promoting adverts that companies pay them to. It's a business deal, nothing more.

AntiSPAMer 4 pts

DannyBrown I don't see their method or business model is the issue here. Having looked at their site just now to see what it is they are really talking about, I'm actually intrigued by what they are offering. I do text people frequently and after some further reading on their site, it may be a good thing.

However, my point is this; OK, so they posted one spam ad you don't like. Just disregard it. A far better use of your time would be to focus your time and energies on those spam offenders that are pumping the sell products that are actually harmful to our society. Now if they posted several spammy ads I would be saying go for it. However, a single post to your blog that you don't want should hardly warrant a second glance. Just reject or remove it.

And regarding "That was one post on my blog - you can be pretty sure I was just one of (probably) thousands". This is logically a pretty big leap from a single post.

But perhaps your right. Maybe we should just burn them to the ground. Any business that wants to pay people money and doesn't want to keep all the advertising money for themselves is certainly evil and certainly violates some part of our constitutional rights. Lets just mob them, hang them out do dry and put them out of business completely. Heaven knows families and individuals in our current economy certainly don't need any additional income. And certainly not for doing the same thing they are already doing.

Doing the math based on info on their site. College students and young families could make an extra couple hundred dollars for doing exactly the same thing they are currently pay through the nose for, texting thousands of messages to each other each month. We are clearly in agreement that they shouldn't spam. Shame on them. Send them an email and let them know that. But as a business model, I say kudos to them for figuring out a way to help people put food on the table in the middle of a pretty tough economy.

Yes, the more I read about what they are doing and get my head around them, the more I like what they are doing and how they are doing it. So I'll send them an email asking them not to spam. I think its an appropriate measured response for a single post to your site. There are certainly worse offences in our daily lives we should be targeting like high volume spammers, fraud, bank fees, political corruption, poverty, etc.

Am I the only one that feels this way? Or should I get off my horse, give in to popular opinion, join the mob and just burn them to the ground.

BlogManana 5 pts

AntiSPAMer DannyBrown Watching this thread, sounds like you work for Ad2Me. Wonder if college students and single moms will still think it's a great idea when the money earned from the ads is way below what their new extortionate cell bill is? Kudos, Danny, for being honest enough to call out shit.

KarenARocks 35 pts

Nice - love the video and kudos to you for outing the spammers. I can think of a similar four letter word that starts with "S" and pretty much sums up my personal feelings about spam.

DannyBrown 2707 pts

KarenARocks Thanks Karen, and right there with you on the word :)

3HatsComm 803 pts

Danny, I think I may just spam my would-be spammers with links to this post, call it day. Thanks.

DannyBrown 2707 pts

3HatsComm Thanks Davina - my work is done :)

paidfocusgroups 6 pts

I just reported a spammer the other day. They were posting new jobs in BackPage and linking to their website as the source of the jobs. Once you get to their site, you find a description of the job again with another link. When you click that link, it takes you to a Craigslist job that was posted 1-2 weeks ago. Most of the CL jobs were bogus once you got there.
On top of all of this , they promoted it on Facebook, Twitter, and who knows where else.

I get a little angry just reading a bogus ad, because they have wasted my time, even if for only a minute or two.
If time is money, then these spammers are stealing from us.

I report them.

I usually look at the source of their income on their spam website and report it to the ad company or whoever is supporting the spammers desire to spam.

If they are making their money from any advertising, I copy the link from their affiliate ads, locate the affiliate company, and email them.
Most affiliate ad companies do not want spammers promoting their ads. They will close the offending accounts and usually keep the money.

Other people I notify:

Their ISP, website host, email host and any other companies that they utilize to spread spam, such as Twitter and Facebook, as in this case.

Fight back!

DannyBrown 2707 pts

paidfocusgroups Good to see affiliates taking action. I know many that don't - just makes the good ones stand out even more. :)

Sushi 147 pts

I'm an anti-spammer as well. Back when my spam was at its height, I wrote about some of the more ridiculous spam that I received. Comments like yours are normal. I'm talking about people who left quotations in the comments that made no sense at all but sounded like they could have been said by an intellectual. Mind-boggling, that.

DannyBrown 2707 pts

Sushi Some of the spammers are getting incredibly smart. As jennalanger mentions below, systems like livefyre really help. There will always be those determined to break through, which makes their efforts even more pointless because they'll just be getting deleted and blocked at the first opportunity.

jennalanger 707 pts

Spammers these days will do anything to post their comment - even if it means manually entering it each time. Creating an account with Livefyre eliminates almost all of the spam, but a few like this guy slip through. We're working additional moderation features to prevent any spammers from getting through.

To the bloggers out there, how fed up are you with spam? Is it one of your top gripes about blogging?

DannyBrown 2707 pts

jennalanger You must really want to post that spammy comment if you take the time to sign up just to spam. Bizarre. :)

ginidietrich 5273 pts

There are tears rolling down my face from watching this. HAHAHAHAHA!!!!

TrafficColeman 38 pts

Tell me about it Danny, these people seem like everyone want their product..I'm tired of this spam crap..

"TrafficColeman "Signing Off"

DannyBrown 2707 pts

TrafficColeman The irony, of course, is that it just makes me more determined to *not* buy any of their stuff. Plus ca change... :)

DannyBrown 2707 pts

JacStar Funny how revolution and revolting are so close in letters.. ;-)

JacStar 15 pts

DannyBrown so is douche and touchu00c3u00a9 :)

jeffespo 186 pts

Danny, I really hope this becomes a regular feature. I love the video and passion. Can't believe you ate cold spam.

DannyBrown 2707 pts

jeffespo Cheers, Jeff - definitely a regular feature, and like I say, happy to share your examples too :)

stuartrcrawford 7 pts

Danny, it is so true and offshore SEO firms are using blog spam as a "SEO Tool". Not sure how effective it is. Blog spam, twitter feed spam and all other sorts of spam must be working though or they wouldn't be doing it...some smuck out there is clicking on something, putting their VISA card in and transacting....

Stuart Crawford
http://www.ulistic.com

DannyBrown 2707 pts

stuartrcrawford That's what always amazes me, Stuart - someone *is* making money somewhere, else why would it still be happening? It's the same with these long-ass sales letters online - takes about a day to read, and it's always the same "Buy now and save INSERT DOLLAR SIGN HERE". They put me off in a huge way, but they must work for some folks. Oh well... :)

markwschaefer 185 pts

Oh you have hit a hot button!!

99% of the blog spam gets caught by the filters and the spam comments are usually non-sensical strings of random words. I have to wonder, who is master-minding all this stuff? What do they hope to accomplish?

The real pain is that every once in awhile a legit comment gets caught up in the filter so you can't just ignore this stuff.

I wonder if you have seen the latest ruse -- the spammers actually skim off a legitimate, real comment already on an older post and re-issue it. They are getting tricky I tell you!

Keeping up a blog is difficult as it is. Other types of spam like unsolicited phone calls are regulated -- why wouldn't bloggers be protected too?

Thanks for getting me riled up before I have even had a cup of coffee this morning Danny!

DannyBrown 2707 pts

markwschaefer Ah, then my job is done, mate, if I've managed to get your day off to the right start. ;-)

Like you say, the issue can be the comments that get caught up. It's one of the things I like about Livefyre, though - you have to either register or log-in with one of your social profiles, so it does avoid the mistaken filter, while making you accountable for your comment (and how I was alerted to the "wonderful" Ad2Me guys...)

That's a great suggestion about the opt-out for bloggers. I guess the issue would be regulation and manpower / powers to do so. But I like the idea a lot.

Cheers, sir, always great thoughts :)

SeijiKato 6 pts

Heh, amusing and entirely understandable.
Spamming is incredibly irritating, as most of the stuff you find is either nothing you are interested in or something to do with drugs or pornography. I cant speak for others, but it would be nice if there was a spam filtering system which you could use on many of these social media sites. It would make life a lot easier for the rest of us who dont want to be deleting endless spam messages.

DannyBrown 2707 pts

SeijiKato I'd love to see something like the Aksimet of WP-SpameFree system for WordPress in use on social sites. Of course, the way Twitter and Facebook spammers use these systems is different to a blog's commenting system. But it'd be nice to have something like that :)

SeijiKato 6 pts

DannyBrown True, that would be a wonderful program to have. I do wonder if they will though, even if people request it. The company's who spam are trying to make money, so any company who works to block their ads from being visible will not be very popular. Facebook and Twitter might not want angry company accounts in their service...

Robcairns 48 pts

Danny great post and well done.I hate spammers. I take it that you have heard about the spammer who got nailed for 1 billion dollars in Montreal?

The following is a link to my post with a reference to the original article in the Toronto Sun:

http://www.robertbcairns.com/2010/10/a-spammer-that-was-really-fined/

As always thanks for your thoughts and insights:)

DannyBrown 2707 pts

Robcairns Wow, I hate spammers but even I have to say a billion dollars seems kinda harsh, mate. Mind you, he did leave almost 4.5 million spam messages... :)

CoreenT 9 pts

Hi Danny, I find it so interesting that this post comes right after the one on building social media bridges. Spammers aren't about the bridge at all. They're a one-way street, and they don't even think about connections. Some are malicious and some are just sad--they honestly don't know how to connect. Maybe some day we'll figure out a solution. In the meantime though, I think I'll try and stay away from both kinds of spam.

DannyBrown 2707 pts

CoreenT Gotta love the irony, huh, Coreen? :)

What makes me smile is the non-relevance. I can almost - ALMOST - understand keyword spam on Twitter, for example, because a lot is based on auto-bots and the auto-DM's, and keywords you've been discussing.

But to register for a blog's comment system just to spam it? I don't know - seems a waste of energy. Hey ho... :)

CoreenT 9 pts

DannyBrown Definitely a waste. Imagine if they put that energy toward something useful--oh what a world we would live in, right?

NicWirtz 38 pts

Have you swallowed that Spam yet Danny?

Obligatory Python reference - http://www.youtube.com/watch?v=anwy2MPT5RE

Look forward to updating, naming and shaming.

JenFongSpeaks 20 pts

LOL! Well played Danny. Love it!