• Why Research is Key and How to Create a Research Station For Your Social Media Strategy
    Social media allows research to be involved like never before in the marketing mix. Which is why having something like a research station is key.  
      http://dannybrown.me/2012/02/20/social-media-research-strategy/
  • The Clear and Continuing Need for Blogger Outreach Specialists at PR Agencies
    The need for a good blogger outreach program is becoming increasingly important for PR agencies. So why do so many still miss the boat when it comes to getting blogger outreach right? 
      http://dannybrown.me/2012/02/19/blogger-outreach-pr-agencies/
  • Creating a Corporate Blog People Want to Read
    Creating a corporate blog can be a nightmare, with red tape and office politics involved. But it doesn't need to be hard to start a corporate blog, and the results can be more than worth it. 
      http://dannybrown.me/2012/02/14/corporate-blogging-tips/

Remember When You Were a Child?

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Remember When You Were a Child?

Did you doodle at school as a kid? Did you play make-believe games with your friends that took you to other worlds real and imagined? Did you have an invisible friend? Our minds are so free as kids. We imagine anything and everything. Our creativity knows no limits and our imagination is boundless. When do we lose that? When does our creativity go into hiding, and we settle for the ordinary and the mundane? Some people never lose it. Some…read more

A Couple of Sojourns

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A Couple of Sojourns

Hey there. I just wanted to share a couple of places you can find me, both today and in the near future, if you’re interested. The first is over at The Donovan Group, where founder and President Andy Donovan was very kind to profile me last week. Chatting with his media partner Donna Papacosta, we talked about Bonsai Interactive Marketing, social media, 12for12k and where the industry is heading, amongst other things. You can find the podcast of the interview…read more

Enchanted Disillusionment

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Enchanted Disillusionment

We get easily distracted by shiny new things. We see something that gives us the “Oooh” ripple of excitement, and we buy into the premise. For a while, everything is good. We see only positives, and ignore the (in hindsight) questionable. But then the cracks appear. Faults that had always been present start to become clearer. Actions and non-actions reveal a side that we had previously ignored, but now can’t be ignored any longer. We start to ask the questions…read more

Why This Blog’s Community Rocks

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Why This Blog’s Community Rocks

A blog’s community can be many things. It can be long-term subscribers; it can be first time visitors. It can be “only” readers; it can be regular commenters. It can be every day attendees; it can be folks that visit once then read every other post from a feed, never to visit the actual blog again. One thing that every single member of a blog community has in common, though, is the connection to each other through the blog (and…read more

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