• Collaborative Marketing and the Natural Progression to Real Customer Satisfaction
    What if collaborative marketing was the new norm? Could we see true customer interaction and satisfaction? Even the most competitive of competitors could benefit too... 
      http://dannybrown.me/2012/01/26/collaborative-marketing-customer-satisfaction/
  • The Only Thing That's Dead Is Your Crappy "Everything Is Dead" Meme
    Many blogs and news stories talk about the death of this and the end of that. But is it really the end, or just a crappy meme - and if so, is it time to end these instead? 
      http://dannybrown.me/2012/01/22/the-only-thing-thats-dead-is-your-crappy-everything-is-dead-meme/
  • Before We Believe You
    Businesses try hard to buy our eyeballs with glossy ads and marketing campaigns. But are they trying too hard with their approach? Is there a simpler way to gain our trust and therefore our wallets? 
      http://dannybrown.me/2012/01/19/before-we-believe-you/

A Charitable Social Media Mission for 2011

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A Charitable Social Media Mission for 2011

This post wasn’t meant to be here – it sprung from a thought I had, which I then posted as a status on my Facebook page. Here’s the thought: Wouldn’t it be cool if big corporations that supported charities took an allocation of their donation, and paid for consultants to help non-profits learn about social media? The consultants don’t have to charge the charity, the corporation is still helping the charity, and the charity can allocate these funds back into…read more

Attitude is Everything

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Attitude is Everything

Two of my favourite actors are Joe Pesci and Danny DeVito. Both different actors, yet also so very similar. Pesci is more your serious actor that’s famous for his gangster roles (Goodfellas, Casino, Once Upon a Time in America) although he’s had some great comedy roles too (My Cousin Vinny, Lethal Weapon 2, Home Alone). DeVito is more known for his comedic roles – Romancing the Stone, Twins and the TV series Taxi. Yet while they’re both great actors, that’s…read more

The Power of Ideas

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The Power of Ideas

I’ve written before why I’m passionate about creativity being allowed to shine. Without it, we’d be left in a boring world where only the few would have a say in what we watch, say or do. Companies would be filled with drones, businesses would be drab affairs, and artists would be virtually non-existent. We wouldn’t have videos like the one below, either, and that would be a shame. Taking a fantastical look at the cityscape of Toronto, the video shows…read more

25 Ways to Use the Web to Find Content for Your Blog

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25 Ways to Use the Web to Find Content for Your Blog

This post originally appeared over at our blog resource centre, For Bloggers By Bloggers. I wanted to share it here as I thought you might find it useful, as well as share some of the free resources we offer over at FBBB. Feel free to pop on over and check the rest of For Bloggers By Bloggers out, and subscribe if you like what you find. As a blogger, you know that sometimes the hardest thing to do is come…read more

The Problem with Influence

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The Problem with Influence

I just read something by a friend that’s both interesting and sad at the same time (and sad as in lame, not as in Bambi). My friend mentioned that he was speaking to a well-known PR guy and author a few months back. The topic of the conversation was a site for bloggers and authors that my friend works at. According to the PR guy, the site would never be much of a success because he (the PR guy and…read more

Everyone Is Someone’s Child

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Everyone Is Someone’s Child

Sometimes, through anger, we see our own frailties. Or maybe not frailties – but definitely nuances that could be shared better. The last few days has taught me that, as I’ve been pretty angry on this blog. Although, to be honest, I don’t see it as much anger as it is passion. I’m passionate about how business should be run; how people should be treated; how ideas should be received. But that passion can sometimes blinker my view, and that…read more

Don’t Be a Blogger If You Can’t Stand the Heat

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Don’t Be a Blogger If You Can’t Stand the Heat

“If you can’t stand the heat, get out of the kitchen.” Harry S. Truman. It’s been a funny old week in social media. The natives are getting restless and angry. People are questioning more, and accepting less. This is a good thing. When we accept for too long, we become immune to what’s right, or what could be right. We simply become drones, and wait for the next generic piece of news or advice to be fed to us. Except…read more

Grow Some Balls

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Grow Some Balls

We need to grow some balls. Not all of us – there are some folks that have balls the size of Jupiter and show them every day. But they’re becoming fewer in numbers, and that’s a shame. A lot of folks blame social media for this. I can see why. If you question someone and they’re a person of “influence”, usually you get a shit-storm of comments about you being a hater. Right, like having an opinion means you hate…read more

9 Points on Why I’m Not a Social Media Expert

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9 Points on Why I’m Not a Social Media Expert

Over at Chris Kieff’s blog today, there’s a post on how to evaluate a social media expert in 9 ways. It offers tips on how to spot if your social media person is an expert or not, and uses the likes of Twitter lists, Google, Klout and Facebook fans to determine your expertise. I’ve seen Chris write some good stuff before but this post is off in so many ways. I left my take on his post in the comments,…read more

The Problem with Thought Leadership

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The Problem with Thought Leadership

I have a problem with the term “thought leader”. According to Dictionary.com, “leader” is described this way: – noun a person or thing that leads. a guiding or directing head, as of an army, movement, or political group. We all know what a thought is, so no real need to go to a dictionary for that. So, put the two of them together to get thought leader, and we’re basically saying someone that leads an army just by their thoughts alone. Since we’re not living in The Matrix yet, this is where my problem with…read more

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